Elina J.

Experience

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  Aon

  Jan 2008 - Jan 2010

  Marketing Coordinator

  - Led Korea Marketing strategy, planning, execution, and report- Executed VOC survey, analyzed results and reported to Asia-Pacific Headquarter- Planned and executed public relations and published book “Inclusion Paradox”(Chunglim, 2010)- Coordinated marketing events such as “Best Employers in Korea” Study Event

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  Siemens PLM Software

  Jan 2010 - Jan 2012

  Marketing Coordinator

  - Managed digital marketing in Korean market and reported to Asia-Pacific Headquarter- Generated profitable return on annual digital budget by creating new web activities and e-banners- Collaborated with online search engines such as Google, Overture, and Naver for digital marketing- Managed sales opportunities and led business deal progression successfully using Salesforce.com- Led multi channels enablement, managed MDF fund and supported partners

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  IBM

  Jun 2012 - May 2018

  GTS Portfolio Marketing- Forecasted and implemented annual marketing strategies for direct response; campaigns valued at more than 10 million USD (Security Services & Resiliency Services)- Identified new market expansion opportunities and created business plans for execution- Implemented best practices of IBM’s marketing initiatives of global IT services in Korean market- Conducted IT service market research and implemented market segmentation, targeting, and planning - Optimized global marketing campaign and executed digital marketing tactics Show less

  • Product Marketing Manager - Global Business Services

    Jun 2015 - May 2018

  • Product Marketing Manager - Global Technology Services

    Feb 2014 - Jun 2015

  • Demand Program Professional - Storage Systems

    Jun 2012 - Feb 2014
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  Akamai Technologies

  May 2018 - Mar 2021

  Head of Marketing, Korea Field Marketing
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  Google

  Apr 2021 - now

  Field Marketing Manager