Tomas Escobar Gimenez

Experience

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  University of Newcastle

  May 2014 - May 2014

  CW International Education: Advisor

  Selected by the Australian Embassy to represent (in a congress organised by them) University of Newcastle. Capturing possible clients in order to increase the customer portfolio of the organization.

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  Kaplan Business School

  May 2015 - May 2015

  CW International Education: Advisor

  Directly contacted by the Australian Embassy to represent Kaplan Business School as university advisor. Not only dealing with clients such individuals but also company directors.Driver of innovating the package the University was offering, therefore opening to wider markets.

• 

  Unilever

  Feb 2017 - Feb 2017

  Unilever Camp X-perience

  Selected amongst 1.500 of top Argentinian students into a group of 15, to be a part of an intense weekly full-time training with Unilever Directors (Sales & Marketing) with focus on strenghtening self-knowledge, generativity, creation of impactful presentations and business models of the future. Participation of Unilever managers and Google's General Manager.

• 

  Unilever

  May 2017 - Jul 2021

  (D2C Business Unit)Together with other 9 team members we created Unilever’s first D2C E-Commerce in America (2nd worldwide), which after a year received thousands of orders per week and was awarded Unilever’s “Best D2C E-Commerce Initiative Worldwide” on Dec ‘21 amongst +50 others. In this time I:- Defined key business KPI’s, being responsible of the strategies and outcomes for the digital ones (sessions, bounce rate, conversion rate, etc),- Coordinated work with different media partners (Google, FB, Linkedin) and media agencies to achieve monthly quota.- Defined media and e-mail marketing strategy,- Elaborated PBI and Datastudio dashboards for easy following of key businesses KPIs,- Elaborated monthly performance review presentations for Unilever’s General Manager and Latin America’s President. Show less (B2B Business Unit)- Winner of “Digital Transformation Initiative Award” (an award handed by member of Unilever LATAM board) for the analysis and strategies made for 8 different sales coordinations which grew 79% in NIV vs 2018 (+13M €),- Competitiveness business analysis,- Designed, together with a team, the marketing and sales strategy of Hellmann’s Summer Campaign,- Creation and implementation of incentive programs for clients,- Creation and automation of PBI Dashboards that arrived periodically to KAMs WhatsApp’s, - Elaboration of the presentations made to report monthly performance to Argentinian’s Board Member and Business Unit’s leader based in Brazil, Show less

  • E-Commerce & Digital Analytics Lead

    May 2020 - Jul 2021

  • Sales & Marketing Analyst

    Oct 2018 - Apr 2020

  • Sales / Marketing Internship

    May 2017 - Sept 2018
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  Amazon

  Aug 2021 - now

  - Manage EU relationship (9 countries) for 5 Amazon Vendors with total entitlement of +EUR 500M yearly PCOGS. -Manage a 3 people team ensuring retail peak readiness for Vendor Flex (10% of total Amazon E-Commerce EU business), working together with teams from Operations. Weekly update to VF Program Team and GM of Amazon France and Italy. - Negotiations and program training: +500 Account Managers trained, avg of 4.81/5 trainee satisfaction.- Hiring for Brand Specialist and Vendor Flex teams. Show less

  • Senior Retail Account Manager EU

    Oct 2024 - now

  • Product Owner - After Market Services

    May 2024 - Sept 2024

  • Senior Retail Account Manager EU

    Aug 2023 - Apr 2024

  • Retail Account Manager EU

    Aug 2021 - Jul 2023