Cassandra Huffman

Experience

• 

  Gamma Phi Beta International Sorority

  Sept 2020 - Nov 2020

  • Webmaster, Eta Xi

    Nov 2019 - Nov 2020

  • Carnation Crew Leader, Eta Xi

    Sept 2020 - Oct 2020
• 

  UF PRSSA

  Oct 2020 - Apr 2022

  - Created and curated content for official UF PRSSA social platforms to increase awareness on campus- Pitched and continued to implement a themed style guide to create a cohesive brand image - Oversaw public relations efforts of UF PRSSA by providing leadership to social media committee - Created visually appealing graphics for the UF PRSSA Instagram to inform followers on upcoming events, news and public relations topics- Designed and implemented two weekly features of ephemeral content that increased engagement- Collaborated with a small group to create a cohesive brand image for the organization

  • Vice President of Public Relations

    Apr 2021 - Apr 2022

  • Graphic Designer

    Oct 2020 - Apr 2021
• 

  Florida Public Interest Communications Student Association

  Dec 2020 - Apr 2022

  - Contributed to the development of the new student organization intended to create opportunities for fellow classmates in the public interest communications field- Constructed and managed a budget and membership dues to create a savings and spending allotment for the organization- Crafted the style guide and brand image by creating color palettes and the logo that were implemented throughout the social media platforms - Led a social media and recruitment committee by assigning tasks that helped expand the organization Show less

  • President

    Apr 2021 - Apr 2022

  • Founding Treasurer

    Dec 2020 - Apr 2021
• 

  UF Alpha PR

  Feb 2021 - Apr 2021

  Account Executive

  - Researched the industry specific to the client to produce ideas beneficial to the brand - Collaborated on ideas for social media management strategies to grow the client’s platforms- Strategized ways to grow mutually beneficial relationships with the target audience through meaningful and shareable content

• 

  CariClub

  Apr 2021 - Jun 2021

  Marketing and Social Media Intern

  - Researched and vetted over 100 nonprofits in target areas to increase geographically centered audiences- Onboarded five nonprofits to CariClub’s platform through effective communications- Communicated with hundreds of nonprofits to ensure up-to-date information to maintain relationships- Organized nonprofit information, a social media calendar and communication efforts simultaneously

• 

  Iowa State Treasurer's Office

  Jul 2021 - Aug 2021

  Intern

  - Completed data entry and clean up on various projects related to the Treasurer of State’s programs- Crafted graphs in Microsoft Excel to track and compare progress of College Savings Iowa and IAble - Compiled, sorted and managed Microsoft Excel workbook to improve organization of procedures

• 

  Center for Public Interest Communications

  Oct 2021 - Feb 2022

  Event Manager Intern

  - Organize venues and vendors to accommodate 150+ attendees while following COVID-safety protocols - Plan activities that drive inspiration to network and connect over public interest communication topics- Collaborate with a small team to arrange logistics for the four-day event to ensure it runs smoothly

• 

  Fenton

  Jun 2022 - now

  - Pitch local and national media, securing over 200+ original hits and thousands of reprints for clients, including placements in Associated Press, CNN, HuffPost, NBC, New York Times, NPR, Politico, Rolling Stone, USA Today, Wall Street Journal and Washington Post- Strategize earned media plans for clients focused on social impact issues, including reproductive rights, racial justice and democracy, providing proactive pitches and communications strategies and tactics- Conduct rapid response pitching and track media interest and clips to ensure efficient processes- Create and implement earned media plan for named-SCOTUS plaintiff, securing 40+ original media hits and 1,000+ reprints, which uplifted their work and advocacy to national top-tier outlets- Strategize and coordinated two in-person media roundtables for state legislators and 10 national reporters to discuss reproductive rights and democracy- Train clients in small groups on media relations and provide best practices for interviews - Support project management with notes, next steps, work plans and status check-ins on a regular basis- Vet new business RFP’s and organizations, contributing to proposal development and pitch calls- Client have included, in addition to clients as a fellow, URGE, RESOLVE, State Voices, NAF and more Show less

  • Account Executive

    Sept 2022 - now

  • Strategic Communications Fellow

    Jun 2022 - Aug 2022