Serena Lim

Serena Lim

Sales Advisor

Followers of Serena Lim656 followers
location of Serena LimJohor Bahru, Johore, Malaysia

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  • Timeline

  • About me

    Trilingual Account Executive | Fluent in French, English & Mandarin | Skilled in Communication & Client Relations

  • Education

    • Sup Career, l'École des Formations en Alternance d'INSEEC U

      2020 - 2021
      Master's degree (bac+4) Digital Strategy & Project Management

      - Skills in managing digital projects- Knowledge of HTML, CSS, and Adobe software (Photoshop, XD)- Experience creating online projects using CMS, such as Wordpress- Ability to analyze e-commerce sites and suggest improvements- Successfully participated in group seminars focused on project management (Grade: 16/20) and negotiation (Grade: 17/20)- Experience creating mockups with Adobe XD, conducting market research, defining digital strategies, and communication channels for… Show more - Skills in managing digital projects- Knowledge of HTML, CSS, and Adobe software (Photoshop, XD)- Experience creating online projects using CMS, such as Wordpress- Ability to analyze e-commerce sites and suggest improvements- Successfully participated in group seminars focused on project management (Grade: 16/20) and negotiation (Grade: 17/20)- Experience creating mockups with Adobe XD, conducting market research, defining digital strategies, and communication channels for a start-up at Station F, Taasty Cakes ("K de Spé" seminar) Show less

    • Université Sorbonne Nouvelle

      2017 - 2020
      B.A English and Economics (Bac+3) Languages/Commerce

      - Studying statistics (grade: 17.25/20), finance(grade: 16.4/20), entrepreneurship project (grade: 18/20), American civilization (grade: 17/20), Integration & knowledge of the professional world (grade: 16.2/20)- 50% of the subjects be taught in English and 50% in French

    • Foon Yew High School 宽柔中学

      2009 - 2014
      High School Diploma Art and Commerce

      Activities and Societies: Chorale - Learning Chinese, English and Malaysian, as a trilingual during 6 years of studies - Initial training also in commerce and accounting - Unified Examination Certificate (UEC) equivalent to the French baccalaureate: 2A 7B 1CA = very good B = good C = no mention

    • Sup de Pub

      2021 - 2022
      Master's degree (bac+5) Digital Management & E-commerce

      - Annual entrepreneurial project- Participating professional conferences- Innovation process: Design thinking & design sprint challenge- Creating an application: Mobile design e-commerce (UX/UI)- Creating an e-commerce website - Shopify creation, CMS management- Projecting myself into the future of digital: AI/ foresight /Mobile/ future social media - New challenges of Big data: e-crm/ data/ data driven marketing - Growth hacking seminar and e-commerce business pitch

  • Experience

    • DAVIDOR

      Jun 2017 - Sept 2017
      Sales Advisor

      - Organising the pop-up store, managing the inventory stocks and merchandising.- Capturing the attention of potential clients to discover the new brand.- Serving clients who speak in Chinese, English or French.- Achieved a win-win negotiation by offering a discount to the client and end the sales with the final price of 15,000€.

    • Freelance

      Dec 2017 - now

      - Developed strong pedagogical skills through personalized language teaching, helping students achieve their language learning goals.- Provide weekend language classes to students aged 11 to 24. - Organizer and coordinator for clients at B2B trade shows.- Interpreter and translator in commercial transactions - with European premium brands.- Organizer of the trips (hotels, restaurants, tourist sites, private drivers) related to the purpose, duration and budget of the trip.- Crisis management: finding solutions in case of emergency: theft or accident, finding arepairman...- Accomplishment : 98% of customer satisfaction.

      • Mandarin Teacher

        Oct 2023 - now
      • Personal assistant

        Dec 2017 - Jan 2024
    • Rakuten France

      Jan 2020 - Feb 2020
      New Account Manager

      - Help foreign merchants successfully integrate the Rakuten France E-commerce platform (from account creation to the first sale).- Provide advice to foreign merchants on preparing documents to open their European bank account and behavioural advice on meeting EU compliance standards.- Offer professional sellers advice on using Rakuten B2b marketing tools to increase their sales growth.- Respond to daily operational requests from professional sellers regarding the list, invoice, complaints or technical issues through emails, messaging apps and direct calls. Show less

    • JENNY WILL

      Sept 2020 - Aug 2021
      Digital Marketing Manager

      - Create an official e-commerce website powered by Shopify.- Digitize the business by combining the existing physical business and the new online business.- Create a new brand image to represent the online business.- Open online stores on different marketplaces, for example: Amazon and etc.- Open Facebook and Instagram pages to integrate digital marketing into the customer acquisition strategy.

    • Camping-and-co.com

      Sept 2021 - Feb 2023

      - Define and implement the marketing and sales action plan for priority French and European markets, in order to achieve objectives.- Design and execute marketing campaigns, including CRM, email marketing, social media, affiliation, and white label.- Identify and recruit new partners.- Maintain commercial relationships with partners by providing regular statistical reports.- Analyze marketing data using analytical tools, monitor KPIs, and propose solutions to optimize traffic monetization.- Collaborate with the technical team to propose and implement UX optimizations based on website data analysis.- Prepare and present internal reports to management to ensure effective monitoring of performance. Show less

      • Partnership & Digital Traffic Manager

        Sept 2022 - Feb 2023
      • Digital Traffic Intern

        Sept 2021 - Aug 2022
    • Micco

      Sept 2023 - Dec 2023
      Digital Marketing Manager

      As the digital marketing lead at Micco, a Fintech Start-Up in Station F, a licensed MOBSP, I devised strategic plans that paved the way for the successful launch of the product in spring 2024.

    • Delicorner

      Jan 2024 - May 2024
      Customer Service / Account Manager - FR / EMEA region

      - Provide practical solutions to customer requests and questions in France and Europe.- Maintain the key account relationship by organising and scheduling regular follow-ups.- Act as an internal link between the delivery team and customers.- Escalate customer needs to the purchasing team to build tomorrow's offers.

    • Olympic Broadcasting Services

      Jun 2024 - Sept 2024
      Helpdesk Officer

      - Assist in communication with the Olympic/ Paralympic organizing committee and handlegeneral phone calls and emails.- Internally coordinated with CMO engineers from each trade in the construction andmaintenance team to follow up on their issues.- Perform other administrative support duties such as shifts and calendar coordination.- Manage general requests from international TV channels, including major networks such as NBC (USA), CBC (CA), BBC (UK), ARD (DE), NHK (JPN), Mediacorp (SG), and many others... Show less

    • Chubb

      Jan 2025 - now
      Account Development Executive
  • Licenses & Certifications

    • IELTS English Language Test

      British Council
      Nov 2017
    • Niveau 1 - Diplôme universitaire d’études françaises

      Université Sorbonne Nouvelle - Paris 3
      Jun 2017
    • Certification Google Analytics Individual Qualification

      Google
      Apr 2022
      View certificate certificate
    • Certification in General Insurance Singapore (BCP & PGI)

      Singapore College Of Insurance
      Jan 2025
  • Volunteer Experience

    • Membre de l'équipe du pôle de collaboration

      Issued by Mon ami français - 我的法国朋友 on Mar 2021
      Mon ami français - 我的法国朋友Associated with Serena Lim
    • Mentor Afev à Paris

      Issued by AFEV on Dec 2022
      AFEVAssociated with Serena Lim