
Serena Lim
Sales Advisor

Connect with Serena Lim to Send Message
Connect
Connect with Serena Lim to Send Message
ConnectTimeline
About me
Trilingual Account Executive | Fluent in French, English & Mandarin | Skilled in Communication & Client Relations
Education

Sup Career, l'École des Formations en Alternance d'INSEEC U
2020 - 2021Master's degree (bac+4) Digital Strategy & Project Management- Skills in managing digital projects- Knowledge of HTML, CSS, and Adobe software (Photoshop, XD)- Experience creating online projects using CMS, such as Wordpress- Ability to analyze e-commerce sites and suggest improvements- Successfully participated in group seminars focused on project management (Grade: 16/20) and negotiation (Grade: 17/20)- Experience creating mockups with Adobe XD, conducting market research, defining digital strategies, and communication channels for… Show more - Skills in managing digital projects- Knowledge of HTML, CSS, and Adobe software (Photoshop, XD)- Experience creating online projects using CMS, such as Wordpress- Ability to analyze e-commerce sites and suggest improvements- Successfully participated in group seminars focused on project management (Grade: 16/20) and negotiation (Grade: 17/20)- Experience creating mockups with Adobe XD, conducting market research, defining digital strategies, and communication channels for a start-up at Station F, Taasty Cakes ("K de Spé" seminar) Show less

Université Sorbonne Nouvelle
2017 - 2020B.A English and Economics (Bac+3) Languages/Commerce- Studying statistics (grade: 17.25/20), finance(grade: 16.4/20), entrepreneurship project (grade: 18/20), American civilization (grade: 17/20), Integration & knowledge of the professional world (grade: 16.2/20)- 50% of the subjects be taught in English and 50% in French

Foon Yew High School 宽柔中学
2009 - 2014High School Diploma Art and CommerceActivities and Societies: Chorale - Learning Chinese, English and Malaysian, as a trilingual during 6 years of studies - Initial training also in commerce and accounting - Unified Examination Certificate (UEC) equivalent to the French baccalaureate: 2A 7B 1CA = very good B = good C = no mention

Sup de Pub
2021 - 2022Master's degree (bac+5) Digital Management & E-commerce- Annual entrepreneurial project- Participating professional conferences- Innovation process: Design thinking & design sprint challenge- Creating an application: Mobile design e-commerce (UX/UI)- Creating an e-commerce website - Shopify creation, CMS management- Projecting myself into the future of digital: AI/ foresight /Mobile/ future social media - New challenges of Big data: e-crm/ data/ data driven marketing - Growth hacking seminar and e-commerce business pitch
Experience

DAVIDOR
Jun 2017 - Sept 2017Sales Advisor- Organising the pop-up store, managing the inventory stocks and merchandising.- Capturing the attention of potential clients to discover the new brand.- Serving clients who speak in Chinese, English or French.- Achieved a win-win negotiation by offering a discount to the client and end the sales with the final price of 15,000€.

Freelance
Dec 2017 - now- Developed strong pedagogical skills through personalized language teaching, helping students achieve their language learning goals.- Provide weekend language classes to students aged 11 to 24. - Organizer and coordinator for clients at B2B trade shows.- Interpreter and translator in commercial transactions - with European premium brands.- Organizer of the trips (hotels, restaurants, tourist sites, private drivers) related to the purpose, duration and budget of the trip.- Crisis management: finding solutions in case of emergency: theft or accident, finding arepairman...- Accomplishment : 98% of customer satisfaction.
Mandarin Teacher
Oct 2023 - nowPersonal assistant
Dec 2017 - Jan 2024

Rakuten France
Jan 2020 - Feb 2020New Account Manager- Help foreign merchants successfully integrate the Rakuten France E-commerce platform (from account creation to the first sale).- Provide advice to foreign merchants on preparing documents to open their European bank account and behavioural advice on meeting EU compliance standards.- Offer professional sellers advice on using Rakuten B2b marketing tools to increase their sales growth.- Respond to daily operational requests from professional sellers regarding the list, invoice, complaints or technical issues through emails, messaging apps and direct calls. Show less

JENNY WILL
Sept 2020 - Aug 2021Digital Marketing Manager- Create an official e-commerce website powered by Shopify.- Digitize the business by combining the existing physical business and the new online business.- Create a new brand image to represent the online business.- Open online stores on different marketplaces, for example: Amazon and etc.- Open Facebook and Instagram pages to integrate digital marketing into the customer acquisition strategy.

Camping-and-co.com
Sept 2021 - Feb 2023- Define and implement the marketing and sales action plan for priority French and European markets, in order to achieve objectives.- Design and execute marketing campaigns, including CRM, email marketing, social media, affiliation, and white label.- Identify and recruit new partners.- Maintain commercial relationships with partners by providing regular statistical reports.- Analyze marketing data using analytical tools, monitor KPIs, and propose solutions to optimize traffic monetization.- Collaborate with the technical team to propose and implement UX optimizations based on website data analysis.- Prepare and present internal reports to management to ensure effective monitoring of performance. Show less
Partnership & Digital Traffic Manager
Sept 2022 - Feb 2023Digital Traffic Intern
Sept 2021 - Aug 2022

Micco
Sept 2023 - Dec 2023Digital Marketing ManagerAs the digital marketing lead at Micco, a Fintech Start-Up in Station F, a licensed MOBSP, I devised strategic plans that paved the way for the successful launch of the product in spring 2024.

Delicorner
Jan 2024 - May 2024Customer Service / Account Manager - FR / EMEA region- Provide practical solutions to customer requests and questions in France and Europe.- Maintain the key account relationship by organising and scheduling regular follow-ups.- Act as an internal link between the delivery team and customers.- Escalate customer needs to the purchasing team to build tomorrow's offers.

Olympic Broadcasting Services
Jun 2024 - Sept 2024Helpdesk Officer- Assist in communication with the Olympic/ Paralympic organizing committee and handlegeneral phone calls and emails.- Internally coordinated with CMO engineers from each trade in the construction andmaintenance team to follow up on their issues.- Perform other administrative support duties such as shifts and calendar coordination.- Manage general requests from international TV channels, including major networks such as NBC (USA), CBC (CA), BBC (UK), ARD (DE), NHK (JPN), Mediacorp (SG), and many others... Show less

Chubb
Jan 2025 - nowAccount Development Executive
Licenses & Certifications

IELTS English Language Test
British CouncilNov 2017
Niveau 1 - Diplôme universitaire d’études françaises
Université Sorbonne Nouvelle - Paris 3Jun 2017- View certificate

Certification Google Analytics Individual Qualification
GoogleApr 2022 
Certification in General Insurance Singapore (BCP & PGI)
Singapore College Of InsuranceJan 2025
Volunteer Experience
Membre de l'équipe du pôle de collaboration
Issued by Mon ami français - 我的法国朋友 on Mar 2021
Associated with Serena LimMentor Afev à Paris
Issued by AFEV on Dec 2022
Associated with Serena Lim
Languages
- chChinese
- enEnglish
- frFrench
- itItalian
- maMalay
Recommendations

Jatush dave
Summer Intern at Piramal Pharma Limited| Finance & Sponsorship committee| SIOM - Nashik (23-25)| Ex-...Nashik, Maharashtra, India
Kelli prasuhn, shrm-cp
Human Resources Manager | HR Executive | Head of HRGreater St. Louis
Umair ali
Operations Analyst at Fidelity National Financial- CanadaMississauga, Ontario, Canada
Jatin kumar
Software Engineer (React Native, React.js, JavaScript, Redux, Git)Bhiwani, Haryana, India
Nayeemur rahman
Full-Stack Software Developer (Rust || JS || Elixir)Bangladesh
Pedro galvao
Assistant to the Dean at Wayne State College | Championing Strategic Oversight & Academic ExcellenceLincoln, Nebraska, United States
Jason grant
Technical Services Manager at FM Generator, Inc.Greater Boston
Winnie wing luk
Canada
Allie crouse
Small Business OwnerLexington, North Carolina, United States
Mélodie savard
Courtier en assurances de dommages - Chargée de comptesQuébec, Quebec, Canada
Carla maniscalco, cvm
"Director Of Volunteer Services at ""I Have A Dream"" Foundation of Boulder County"Denver Metropolitan Area
Özge akbaba
Mikrogrup/E-Mükellef and Mevzuat Tr Product ManagerAnkara, Türkiye
Viet nguyen
Senior Operation Engineer at Intel CorporationHo Chi Minh City, Vietnam
Elio aoun, msc.
Information Technology Specialist | MS in Electrical and Computer EngineeringSahel Aalma, Keserwan-Jbeil Governorate, Lebanon
Anthony witcombe
Household Claims Service Training Manager at Admiral Insurance CompanyGreater Newport Area
Nicola serralungo
Laurea triennale in Economia - Magistrale in : Scienze dell'economia -E-commerce e Digital Managemen...Marcianise, Campania, Italy
Letícia dos santos barsch
Coordenadora Técnica na AG CAPITAL - Auditoria Tributária PrevidenciáriaPalhoça, Santa Catarina, Brazil
Lan nguyen
Corporate banking| Relationship management| Credit Analyst| M.Sc FinanceHanoi Capital Region
Neil watson
Director at Infrastructure Commercial Services LtdAlford, Scotland, United Kingdom
Mathilde ancelot
Marketing Manager at SRE XeroxCannes, Provence-Alpes-Côte d'Azur, France
...