
Jiawei YU
Account Manager

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About me
Business development | Integrated marketing | E-commerce | Product sourcing
Education

EUROACE
2023 - 2024Spanish Language
Beijing Normal University, Zhuhai
2015 - 2019Bechelor of Arts-BA Communication and Media Studies
Experience

Attention digital
Jan 2019 - Dec 2020Account ManagerAttention Digital is one of Chinese marketing agency, with a history of long-term cooperation with automobile companies, it offers integrated solutions including digital brand strategy and event planning.1. Participated in the Corporate Social Responsibility communication projects for GAC TOYOTA, managing 20+ projects about online brand communications and on-site activities, the project completion rate ranked first.- Responsibility for two annual brand social environmental protection campaigns with over 5,000 attendees, elevating single dissemination reach by 28% compared with the previous year, reaching an online attendance of over 3.26 million. 2. Managed public relations crisis projects, adjusted communication plans and strategies based on real-time monitoring reports and data analysis, ensuring optimal communication and resolution of crises Show less

InDare Design Strategy Limited
Dec 2020 - Dec 2021Business ManagerinDare is a company that offers services both product design and marketing strategies, it serves a wide range of industries, including FMCG, technology, and electrical appliances.1. Participated in B2B operations, developed and connected with prospective clients and partners, contributing to the development of 2 business service designs that collaborated successfully with 8+ brands such as industry leaders Philips, Midea and Okamoto etc.2. Monitored projects progress and outcomes, resolving issues and payment process, completing cooperations with over 10 major clients, and expanded follow-up cooperation resources. Achieved 100% customer satisfaction.3. Analyzed and integrated successful marketing cases including competitive product analysis, creativities, industry trends, driving the team to successfully implement over 15 marketing projects. Show less

Mododo E-Commerce Technology Co. Ltd
Dec 2021 - May 2023Product Sourcing Manager business partnerMododo is a Chinese Start-up company focusing on underwear product in online retail, it operates 3 Taobao stores with products for a 20-30 age group.1. Managed the formulation of the positioning of a new brand, planned and optimized product structure based on target consumers and market trends, prepared over 60 products each season, making corresponding procurement plans.2. Led the operations department to achieve business growth, optimizing sales effectiveness by utilizing sales channel optimization and advertising analysis under a limited budget, achieving a sales increase of three flagship products from 3,000 units per month to over 40,000 units, resulting in a more than 10 fold sales improvement.3. Cultivated supplier resources through exhibitions and online platforms. Built strong partnerships with over 10 high-quality suppliers, resulting in a 15% reduction in procurement costs. Show less

Shenzhen Chaoqun Construction Technology Co., Ltd
May 2024 - nowSales RepresentativeShenzhen Chaoqun Construction Technology Co., Ltd specializes in producing new decorative materials, also operate the own architectural design firm. it have 10 years of export experience. The main products include PVC wall panels, WPC wall panels, PU stone wall panels, and PVC marble panels. The own factory spans 20,000 square meters, employs 20 production lines, with a daily production capacity of 100,000 square meters and a storage capacity of 1.5 million square meters.1. Sales Development: Identifying new business opportunities, maintaining client relationships, and generating leads.2. Customer Management: Providing customer service, handling inquiries, quotations, and negotiations.3. Order Coordination: Managing order processing, coordinating with production and logistics teams to ensure timely delivery. Show less

The Courtyard Consulting
May 2024 - nowRegional Manager for Chinese Social MediaThe Courtyard Consulting offers B2B international services for fashion and lifestyle brands that want to develop/enter China market with a focus on Bridal and Couture collections, working on Chinese Social Media and with the main stylists for celebrity endorsement through Chinese social media.1. Manage the company's social media accounts of China ( Wechat/Weibo/Little Red Book), engage in daily account operation and interaction, analyze performance to enhance brand visibility and engagement.2. Create content tailored to the respective social platforms based on materials provided, aiming to attract and increase followers and achieving the effective communication.3. Attract the target consumer and facilitate business collaborations. Show less
Licenses & Certifications
- View certificate

Accounting Analytics
University of PennsylvaniaMar 2024 
People Analysis
CourseraNov 2023- View certificate

Customer Analytics
CourseraOct 2023 
Operations Analytics
CourseraNov 2023
Languages
- enEnglish
- spSpanish
- chChinese
- caCantonese
- taTaiwanese
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