Taryn Morais

Experience

• 

  Stitch & Nine

  Apr 2010 - Aug 2011

  Administrative Executive

  Assisted founder with all administration of creating pitch documents, client policies and procedures and client recruitment.

• 

  Sass & bide

  Nov 2010 - Feb 2011

  Internship

  Internship focused on merchandising, internal processes, and staffing.

• 

  Philip Morris International

  Sept 2011 - Mar 2022

  Managed commercial campaigns translating business strategy into marketing and sales execution, focused on tracking performance to maximise KPI realisation. Led the sales team through operational changes towards a more progressive and agile organisation aligned to future business needs. Implemented Salesforce across Australia and New Zealand initiating digital transformation to meet the future needs of the business. Managed a consumer database of 3 million driving acquisition and retention strategies. Short-term assignment in Japan to enhance portfolio strategy focused on the growing low-price segment. Managed the Roll Your Own Segment to grow Philip Morris Australia’s fair share in the market. Short-term assignment to develop category knowledge in preparation for new category launch in Australia. Maintained Philip Morris Australia’s highest profit portfolio and managed global partnerships. Secured trading terms, improved product ranging, managed price parity and promotional compliance and grew market share in territory.

  • Manager Commercial Deployment Strategy

    Jan 2021 - Mar 2022

  • Region Manager SA/WA/NT

    Jun 2019 - Dec 2020

  • Manager Digital

    Jan 2018 - Jun 2019

  • CRM Manager Reduced Risk Products

    Oct 2016 - Jan 2018

  • Brand Manager Lark

    Mar 2016 - Oct 2016

  • Brand Manager Other Tobacco Products

    Apr 2014 - Mar 2016

  • Other Tobacco Products Brand Executive

    Mar 2015 - Jun 2015

  • Marlboro Brand Executive

    Jan 2013 - Apr 2014

  • Territory Sales Manager

    Sept 2011 - Dec 2012
• 

  Uber

  Apr 2022 - Jun 2023

  Optimised the B2B customer lifecycle experience across ANZ while driving platform and product adoption and retention campaigns.

  • Marketing and Communications Strategy Manager

    Jan 2023 - Jun 2023

  • Communications & Engagement Strategy Manager

    Apr 2022 - Dec 2022
• 

  Sportsbet

  Jul 2023 - now

  Responsible for the strategy and planning of all lifecycle and BAU campaigns maximizing reach and engagement to deliver commercial outcomes. By turning analysis into actionable insights I inform orchestration of all outbound and on platform communication to continuously optimise the customer experience and demonstrate value via commercial attribution.

  • Senior Strategy & Planning Manager - Customer Marketing

    Jul 2024 - now

  • Senior CRM Strategy Manager

    Jul 2023 - Jul 2024