Luis Tenorio

Experience

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  LTR Revenues, LLC

  Jul 2017 - Dec 2022

  Marketing Specialist

  - Spearheaded innovative strategies that resulted in a 40% increase in audience engagement for restaurants.- Customized social media feeds, generating excitement among future clients. Implemented tailored content strategies that led to a 35% increase in social media engagement, creating a buzz around restaurant offerings.- Implemented targeted marketing campaigns that directly contributed to a 50% increase in revenue for partner restaurants.- Established partnerships that led to a 30% increase in business opportunities, expanding the reach of restaurants to a wider customer base.- Utilized analytical skills and market analysis tools, including Google Analytics and Google Ads, to drive data-driven decision-making.- Provided mentorship and guidance, resulting in a 25% increase in team productivity and the successful execution of marketing campaigns.- Collaborated effectively with cross-functional teams to align marketing campaigns with business objectives.- Developed and executed strategic marketing plans and budgets. Show less

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  NOW STRATEGIES

  Dec 2020 - Jan 2022

  Director of Marketing And Advertising

  - Tracked, measured, and evaluated marketing efforts meticulously, leading to a 20% increase in ROI.- Managed and effectively monitored the marketing budget, resulting in a 15% reduction in marketing costs while maintaining or improving campaign effectiveness.- Offered actionable insights that led to a 25% improvement in marketing strategies, aligning the company's initiatives with market demands and customer preferences.- Conducted thorough market landscape reviews, gaining valuable insights into competitor strategies. Utilized this knowledge to capitalize on competitor weaknesses and enhance marketing initiatives, resulting in a 30% increase in market share.- Implemented and managed a robust lead tracking system, leading to a 25% increase in lead conversion rates.- Implemented data-driven website optimizations, resulting in a 40% increase in website traffic and a 20% improvement in user engagement metrics.- Developed impactful marketing materials and presented ideas persuasively at proposal meetings.- Regularly reviewed and understood market trends and competitor initiatives. Utilized this knowledge to adapt marketing strategies, resulting in a 35% increase in campaign effectiveness and customer engagement over time. Show less

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  Mattress Kings

  Feb 2022 - now

  Marketing Director

  - Implemented innovative strategies resulting in a 25% boost in brand awareness within the first year. Leveraged creative marketing initiatives and optimized digital presence to enhance the brand's visibility in the market- Developed and executed targeted campaigns that led to a 30% increase in organic traffic.- Established compelling messaging and positioning strategies that resonated with the target audience.- Collaborated with cross-functional teams to develop strategic marketing plans and annual budgets.- Cultivated strong customer relationships through personalized interactions, resulting in a 15% increase in customer satisfaction.- Led collaborative efforts with Sales and Revenue Management teams to align marketing strategies with sales objectives.- Oversaw the strategic direction and execution of marketing-specific assets and content, including website content, social media, digital advertising, and multimedia materials.- Developed and executed creative digital and traditional advertising campaigns that captured the audience's attention.- Utilized performance data and market insights to make data-driven decisions. Analyzed customer behavior and campaign effectiveness, optimizing marketing initiatives and budgets for maximum impact and efficiency. Show less

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  Jolu Studio

  Dec 2022 - now

  Marketing Director

  - Implemented targeted strategies that increased customer retention and engagement by 30%, enhancing brand loyalty and revenue streams.- Led initiatives that boosted co-marketing demand generation by 40%- Streamlined the entire user acquisition funnel, resulting in a 25% increase in conversion rates. Implemented data-driven segmentation, compelling ad creatives, and optimized campaign strategies.- Implemented a comprehensive SEO strategy that resulted in a 50% increase in organic traffic.- Analyzed and optimized marketing campaigns using OKRs, resulting in a 35% improvement in ROI. Implemented continuous testing methodologies and refined existing campaigns, driving down CPLs effectively.- Effectively led and managed a team of growth marketers specializing in SEM, paid social, programmatic, SEO, app, and affiliate marketing.- Cultivated strong relationships with external partners, including ad networks, creative agencies, and influencers.- Spearheaded successful corporate branding initiatives, establishing consistent policies and style guidelines.- Optimized marketing processes, integrating advanced tools for seamless communications and data analysis. Implemented persona-based messaging, enhancing customer engagement and driving conversions.- Effectively recruited and managed third-party consultants, optimizing support in various marketing mediums. Show less