Santhaselvam S

Experience

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  YouTube

  Jan 2021 - Apr 2023

  Youtube Creator

  • Developed and implemented a growth strategy for increased reach and engagement.• Managed and optimized video uploads, tags, and descriptions for search optimization.• Created high-quality content tailored to the target audience.• Engaged with the YouTube community through comments and subscriber interactions.• Analyzed channel metrics for performance improvements.• Stayed updated with YouTube algorithm changes and industry trends.• Monitored and managed the channel's budget for ads, sponsorships, and partnerships.• Conducted market research and competitive analysis for growth opportunities. Show less

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  Zero Minute

  Oct 2021 - Dec 2021

  Influencer Marketing

  • Developed and execute influencer marketing strategies and creative campaigns.• Identifying and building relationships with prominent influencers and thought leaders.• Attended relevant events for networking and business purposes.• Developed content ideas and wrote and curated content.• Researched relevant industry experts, competitors, targeted audience, and users.• Brainstorm new, creative approaches to influencer campaigns.

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  LEGALFORCE RAPC WORLDWIDE

  Jan 2022 - Sept 2022

  • Assist in formulating strategies to build a lasting digital connection with consumers.• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, Youtube, etc.).• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness.• Be actively involved in SEO efforts (keyword, image optimization, etc.).• Provide creative ideas for content marketing and update the website.• Collaborate with designers to improve user experience.• Measure performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends, etc.).• Acquire insight into online marketing trends and keep strategies up-to-dateMaintain partnerships with media agencies and vendors. Show less

  • Digital Marketing Executive - India

    Mar 2022 - Sept 2022

  • Marketing Intern

    Jan 2022 - Mar 2022
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  Metalabtech.in

  Sept 2022 - Jul 2023

  Digital Marketing Executive

  • Managing Campaign and Proven track record in planning, launching, and optimizing multi-channel campaigns that align with business objectives, resulting in increased lead generation and conversion rates.• Twitter collaboration and engagement.• Develops and execute influencer marketing strategies and creative campaigns. • Plan content ideas and create curated content.• Developing new marketing initiatives such as social media, events, or crossover collaborations to strengthen engagement with the target audience.• Oversee all marketing activities, and metrics, and make performance reports.• Monitoring market trends, and analyzing NFT people markets activities to identify opportunities. Show less

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  Architeca Design-Build Firm, a unit of SIPL

  Aug 2023 - now

  Digital Marketing Specialist

  • Overseeing Google Ads for optimal ROI.• Managing Social Media Advertising on Facebook, Instagram, and LinkedIn.• Cultivating LinkedIn organic growth and community engagement.• Strategizing and executing YouTube campaigns.• Managing bulk WhatsApp campaigns to reach a broader audience.• Managing influencer campaigns to enhance brand reach and engagement.• Leading A/B testing and performance analysis for campaign optimization.• Utilizing marketing automation tools for streamlined processes.• Devising business growth strategies.• Conducting analytics and data-driven reporting.• Conduct market research and competitor analysis to identify opportunities for growth and improvement in digital marketing efforts. Show less