Huyen Tran

Experience

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  Unilever

  Jul 2012 - Mar 2016

  Brought Dove to 1st-talked about beauty brand during Xmas & New Year seasonBroke Hair Category records of most-consumer-generated buzz on Social Led Closeup Valentine 2015 campaign - 1st ever Unilever's digital-led campaign that won 3 Mobile Marketing AwardsLed Closeup Diamond Attraction new launch in Vietnam - Brought whitening segment in Oral care to no.1 in Vietnam with 250 bps share in 1.5 months.Led X-Factor sponsorship - Accredited as "pioneering Branded Content event" of Unilever in 2014, gaining 7% MT share in 3 months Show less

  • Assistant Brand Manager

    Apr 2014 - Mar 2016

  • Media Assistant

    Jul 2013 - Jul 2014

  • Management Trainee

    Jul 2012 - Jul 2013
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  Boots Ireland

  Aug 2018 - Dec 2018

  Assistant Marketing Manager - Digital

  As the Digital AM of Boots Ireland, I was in charge of monitoring all digital activities of Boots brands in Ireland, including PPC advertisements, SEO/SEM, Social Media and E-Commerce.

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  RedZinc

  Apr 2019 - May 2021

  Demand Generation Consultant - TeleHealth

  As RedZinc's first key Marketing hire I wore multiple hats including Brand Strategist, UX generalist and Business Plan Developer, supporting the CEO and Marketing Director in:- Redesigning customer's online experience: conducting User Research, creating User Flows, UX writing, Prototyping, Production Design, Information architecture and Usability Testing. This has led to 10 times increase in monthly website users and 300% increase in qualified leads within 6 months.- Championing the development and roll-out of Go-To-Market Blue Print.- Being the key contributor to Investor Pitch & Business Plan. Show less

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  Tesco Ireland

  Sept 2019 - Jul 2020

  Brand Proposition Manager

  As a Brand Manager for F&F clothing, I was responsible for defining Brand Propositions and designing customer's End-to-End experience with F&F brand, using Consumer Research and Market Insights.I worked with internal stakeholders and agencies to craft a memorable brand experience, including Online shopping, PPC Advertisements, as well as In-store Merchandising, Activation & Promotions.

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  EY

  Sept 2021 - Aug 2023

  Senior Service Designer

  EY-Seren is an International Design Consultancy within Ernst & Young. We help clients achieve Digital business transformation through a customer-centered approach to design, using advanced research and measurement techniques to gain understanding of how customers interact with businesses.We identify and design new markets, products and services, and advise clients on how to optimise their existing operations.Aside from client work, my contributions have been:- Leading Thought Leadership pillar within Consumer Goods sector, bringing the team up-to-speed to latest market trends, frameworks as well as methodologies and tools.- One of the key members of Market Development team, create bid responses, build relationships internally and externally to unlock new market opportunities.- Leading Student Recruitment campaigns throughout the year to attract and onboard top talents to consulting.Client Sectors served: Utilities, Healthcare, Consumer Goods & Retail Show less

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  TikTok

  Aug 2023 - now

  Senior Process Manager - TikTok Shop Service Delivery (UKI)

  - Lead SOP management and internal escalations for TikTok Shop Customer Service - Design Standard Operating Procedures (SOPs), close process-system gaps and initiate technical requirements for agent-facing technical products- Set up internal-BPO and cross-functional processes- Create Operations strategies and improvement project plans including Resolution Rate improvement, Escalation rate reduction and Backlog clearance