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Diana Cotar

Diana Cotar

Marketing Intern

Followers of Diana Cotar854 followers
location of Diana CotarMunich, Bavaria, Germany

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  • Timeline

  • About me

    ESADE MSc in Innovation & Entrepreneurship and Marketing Management | Expertise in Digital Marketing and Analytics

  • Education

    • Esade

      -
      Master's of Science Marketing Management

    • UCLA Anderson School of Management

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      Global Management Seminar, Marketing Strategies in the Digital Era

      Intensive seminar focused on proliferation of big data, marketing of creative industries, innovation driven business models and marketing strategies of multi-sided platforms

    • Esade

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      Master of Science - MS Innovation and Entrepreneurship

    • City, University of London

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      Bachelor of Science - BS Media, Communication and Sociology with Quantitative Methods

  • Experience

    • Media Investment

      Jun 2018 - Jan 2018
      Marketing Intern

      ➡️ Supported the launch campaign for a bank industry client, which resulted in a 10% rise in sales in the first quarter. ➡️ Conducted market research to identify industry trends, competitor strategies, and customer preferences, contributing to the development of targeted marketing campaigns for three global beauty brands. ➡️ Drafted and published social media posts for clients and planned upcoming social media posts.

    • GroupM

      Jan 2019 - Jan 2019
      Student Intern

      ➡️ Developed an influencer campaign for a major beverage brand, resulting in a 25% boost in website traffic.➡️ Assisted in organizing and executing promotional events, which doubled attendance compared to the previous year.➡️ Prepared performance reports for management, highlighting results and key learnings from ongoing marketing efforts.

    • Madano

      Nov 2019 - Jan 2020
      Data Analyst Intern

      ➡️ Assisted in the collection and cleansing of data from multiple sources, preparing datasets for analysis that supported key business decisions.➡️ Conducted a market research project for a Fortune 500 technology company, investigating UK social media users' perspectives on smartphone sustainability using Sysomos and Kepler.➡️ Created interactive dashboards and visualizations in Tableau that depicted monthly sales performance, which were used in executive presentations and strategic meetings. Weniger anzeigen

    • Thegroup romania

      Aug 2020 - Aug 2021
      Digital Marketing Specialist

      ➡️ Developed a new influencer marketing platform to find, manage, and pay influencers, overseeing its design, comprehensive testing, and successful rollout.➡️ Implemented digital marketing campaigns for two global retail brands, leveraging Meta Ads Manager and Google AdWords to achieve conversion rates of up to 12%➡️ Designed and executed a multi-channel digital marketing campaign that increased company web traffic by 40% and customer engagement by 25% over six months.➡️ Utilized Google Analytics and other data visualization tools to track campaign performance and adjust strategies, resulting in a 30% increase in ROI. Weniger anzeigen

    • DATREND Romania

      Sept 2023 - Jan 2024
      Co-Founder and Marketing Manager

      ➡️ Initiated and managed a digital marketing agency, securing partnerships with 2 major clients in the retail industry within the first month of operations.➡️ Conducted digital brand audits for over 10 clients, providing detailed analysis and insights that were used to enhance their digital presence.

  • Licenses & Certifications

    • Strategic Digital Marketing- Short course

      City, University of London
      Nov 2019

    • Google Analytics Individual Qualification

      Google Digital Academy (Skillshop)
      Mar 2024

  • Volunteer Experience

    • Marketing Volunteer

      Issued by Future Leaders NGO on Jul 2018
      Future Leaders NGOAssociated with Diana Cotar