Roma S.

Experience

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  Electrovert Labs

  May 2021 - Aug 2021

  Social Media & Copy Intern

  1. Developed, implemented and managed our social media strategy.2. Managed and overseen social media content.3. Developed new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.4. Created content and did marketing research for the field.5. Designed and developed the required materials.6. Helped the team in building a Copy Writing department.7. Assisted in hiring interns for the above mentioned department.8. Trained & supervised the copywriting interns while assisting their team leaders. Show less

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  MullenLowe Lintas Group

  Jan 2022 - Apr 2022

  Client Servicing Intern

  1. Created social media & ORM reports for the clients.2. Assisted the Client Servicing (CS) & Online Reputation Management (ORM) teams with the assigned tasks.3. Managed the social accounts for some of our clients.4. Collaborated with the team to understand the client's requirements & resolve their problems with suitable solutions.5. Clients: Tanishq, Bajaj Almond Hair Oil, Future Generali, Yezdi, Spain Tourism, Visit Victoria, Valvoline, Escorts, Raheja & Tolaram.

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  Leo Burnett

  Nov 2022 - Jan 2023

  Creative Intern

  Contributed to award-winning campaigns at Leo Burnett for banking and F&B brands. Played a key role in the 360° launch campaign for "Thala Thalapathy Oreo" and crafted the narrative for HDFC Life's "My Pehchan, My Pride" film. Provided essential support for daily creative needs, ensuring a smooth workflow 🏄🏽‍♀️Brands:Oreo IndiaDBS BankHDFC Life- Crafted compelling headlines and master articulation copies across diverse channels such as YouTube ads, social media, websites, emails, print, and TV.- Conducted in-depth research for regional campaigns for Oreo and HDFC Life, integrating consumer behavior and cultural insights.- Brainstormed and deployed film-centric social content to amplify campaign communication onassigned brand social accounts.- Demonstrated precise proofreading and editing skills to ensure accuracy and grammatical correctness. Show less

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  Schbang

  Feb 2023 - Mar 2024

  Jr. Creative Strategist (Copywriter)

  Led luxury beauty and FMCG brands, surpassing expected social metrics in the past year. Ideated and executed digital campaigns for thematic and hero concepts such as Tira Launch and Estee Lauder Fragrance Week. Fostered client trust through innovative digital activation approaches while preserving brand identity and values 🚀Brands: TiraEstée LauderSmashboxCharmisUNOHappydent- Conceptualized impactful marketing ideas within tight deadlines for topical and moment marketing.- Developed comprehensive annual digital plans (AOP) for Tira, Estee Lauder, and Smashbox.- Collaborated with brand influencers and ambassadors, crafting compelling storyboards and scripts to enhance brand presence.- Worked closely with client servicing, art direction, and planning teams to meticulously calendarize content and ensure seamless execution.- Spearheaded the planning and execution of digital campaigns for brand asset launches, re-promotions, and sales-driven initiatives.- Stayed abreast of industry trends, competitor strategies, and market dynamics to inform and optimize marketing strategies. Show less

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  Tira

  Apr 2024 - now

  Assistant Manager - Creative & Brands