
Jihye Kim
Summer Intern

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About me
Program Manager at Coupang
Education

University of Scranton
2014 - 2014Activities and Societies: International Club Exchange student for 2014 spring and fall semester

연세대학교
2012 - 2017Bachelor's degree Asian Studies, Food and NutritionMajoring in Asian Studies, I have learned humanities-based thorough history around Northeast Asia. I particularly concentrated on the contemporary history of Korea, China and Japan.Double majoring in Food and Nutrition, I have not only acquired understanding of the nutrients, but also through numerous team projects acquired communication skills and project management skills.
Experience

World Relief
Jun 2014 - Aug 2014Summer Intern[Initial Resettlement Department]Checked the arriving dates of every clients assigned to Dupage branch and shared new updates with three relevant teams.Made phone calls to the clients' relatives/friends for clarification of the coming refugee clients.Assisted the Initial Resettlement Manager in consulting session with clients.[Public Aid Department]Filed the government aid forms for clients illiterate in English.Supported the Public Aid Manager in delivering the Food Stamps to clients. Show less

Assistant to professor Allison Haga
Jan 2016 - Feb 2016AssistantCoordinated a 4 hour long 1:1 interview with a veteran from the Korean War.Provided an impromptu translation between the interviewee(veteran) and interviewer(professor), and also translated the minute in English.Translated two research papers in English.

SUPEROOKIE
Aug 2017 - Jul 2019Partnerships Manager[Partner Communication]- In charge of discovering potential partners, completing partnership agreements and managing necessary communication- Negotiated detailed terms of MOU agreement with partners to sign contracts, including service price settlement- Acted as main point of contact between applicants, students (customers) and partner mentors (service providers)- Arranged win-win collaborations to provide price promotions in order to increase awareness of Superookie[Service Operation]- Carefully examined and evaluated the initial service line and its feedback and suggested improvement directions- Launched a new service line to fulfill unmet needs of customers, resulting in a 280% growth in education sales- Oversaw operation of the entire service and as the initial manager of Customer Service, arranged service guidelines- Reported daily/weekly numbers on website visitors, page retention, most popular page, and sales-related page Show less

Gushcloud Korea
Jul 2019 - Feb 2020Account Executive[Account Management & Brand Communication]- Managed accounts to accordingly suggest ideal influencers and communication channels for client brands- Contributed into building brand communication strategy based on the brand's identity, product strength and target region- Designed overall strategic contents and images to best deliver the brand's concepts and to meet desired goals- Analyzed and categorized influencers on their strengths, channel characteristics, follower engagement and local feedback- Successfully completed multiple projects for domestic clients targeting overseas business and vice versa- Drafted and provided campaign summary including achievements, content analysis, and improvement suggestions[Internal & External Communication]- As the main point of contact, led and reached compromise between influencers and client brands to set details of each project- Released press materials when requested by the HQ, regarding business and investment opportunities and occasions- Organized on-site marketing events and managed relevant communication between brand managers and influencers- Collaborated with international offices to search and arrange contracts with appropriate influencers- Participated in global conference calls for monthly reports and issues Show less

RookieM
Feb 2020 - May 2020Communications Manager[Influencer Marketing Communication]- Through managing overall influencer marketing communication, held marketing campaigns with clients including Hi-Mart- Initiated communication with reputational influencers and client brands by searching, contacting, and discovering- Secured a diverse pool of influencers and celebrities through successfully established partnerships[Global Communication]- Searched and contacted overseas agencies with international infrastructure to target Korean companies expanding globally- Oversaw and managed the entire process of signing contacts and agreements for partnerships- Drafted Global Services Deck introducing all the service scope and reachable influencers Show less

Doglovescoco
May 2020 - Sept 2020Marketing Manager[Marketing & Advertisement]- Took responsibility of building the center storyline and strategic concept of each marketing&advertising campaign- Conducted daily and periodical marketing tasks on three channels: Naver Search Portal, Smartstore and Social Media Services- Communicated with marketing agencies to plan marketing and promotion strategies via SNS influencers[Product Planning & Sales Operation]- Reported daily sales, marketing campaign numbers, and SNS reactions (Naver blog, cafes, Instagram)- Planned and coordinated on/offline sales events through relevant communities and influencers to meet monthly sales KPI- Analyzed competitor brands' marketing strategies and product lines to share market needs and trends internally Show less

Coupang
Oct 2020 - nowRocket Growth(ROD) Program Manager- In-App Promotion Marketing- Internal and External Communication- Pricing and Promotion Program Management Coupang Live / Video Product (CMG)
Program Manager
Oct 2022 - nowGrowth Manager
Oct 2020 - Oct 2022
Licenses & Certifications

TOCFL
Steering Committee for the Test of Proficiency-Huayu
Languages
- 한국한국어
- enEnglish
- chChinese
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