Clara Hernandez

Experience

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  Freelance, Contract

  Sept 2012 - Aug 2015

  Videographer

  Videographer and Director of Photography for shortfilms, commercial promotional videos, weddings, and real estate.

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  Millennium Engineering and Integration

  May 2014 - Aug 2016

  Finance and Accounting Intern

  Assisted in the operations and execution for Millenium Engineering's finance and accounting Deltek platform to track aerospace engineering contracts.

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  Old Dominion University

  Aug 2014 - May 2016

  University Chief's Aide

  Assists Budgeting Specialist/Office Manager, Police Officers, Chief of Police, Lieutenants, Emergency Management, and Detectives with operational activities to increase community engagement and officer recruitment.

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  BANGS Shoes

  Aug 2015 - Dec 2016

  Product & Brand Consultant

  Act as the bridge between BANGS’ CEO and 30 Lead Teams, total of 800 team members. Develop and execute strategic BANGS team program changes and contribute feedback on BANGS’ marketing and product development.

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  Axient

  Sept 2016 - Jul 2017

  Product & Business Intelligence Specialist

  Develop solutions for data storage warehousing and management to help make operations more efficient for the creation of business intelligence reports representing $20M+ of revenue per month.

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  Independent Consultant

  Jul 2017 - Dec 2018

  Product and Data Consultant

  Noted clients include Nexstar Digital, Dominos, Princess Cruises, MGM, and Shelter Planners of America.Consulted brands on data and product strategies related to their marketing, acquisition, and user experience strategies.

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  Nexstar Media Group, Inc.

  Jan 2019 - Oct 2019

  Media & Data Analyst

  Consulted with agencies and brands on developing business products or analytics solutions to improve their digital marketing strategies to increase conversion, improve reporting effectiveness, or provide other avenues to choose from. Worked across multiple divisions to get buy-in on new solutions and challenge existing brand teams to improve the overall quality and ROI of a value stream.

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  FOX Tech

  Oct 2019 - Sept 2024

  Direct product development and strategy at Fox focusing on data, marketing, and ad technologies across all Fox brands. Led a large product team to deliver highly scalable and innovative product solutions, notably the Fox Identity Graph and Clean Room Solution. Also, a board member of the Fox Women in Technology organization and led a mentorship program connecting VP and above level executives to interested technologists looking for guidance. Drove the development of the Identity Graph and other data platform related products which served multiple business units that amassed billions of events per month. Led a product team driving optimization, procurement, and adoption of a Customer Data Platform and Data Management Platform responsible for giving audience insight into product, content, marketing, and ad sales across all Fox Brands. Led a team to develop audience strategies and insights to influence the product roadmap of the Data Management Platform for all Fox Brands. Developed analytics and requirements for AI/ML models along with data science teams to identify high-value audiences for ad sales and marketing campaigns for all Fox Brands.

  • Director of Product & Strategy | Ad, Data, Marketing Technologies

    Jul 2022 - Sept 2024

  • Senior Technical Product Manager | Ad, Data, and Marketing Technology

    Jul 2021 - Jul 2022

  • Product Manager of Marketing Technology Analytics

    May 2020 - Jul 2021

  • Senior Marketing Technology Analyst

    Oct 2019 - May 2020
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  WOMEN IN TECH - Global Movement

  Feb 2022 - now

  Mentor

  Mentor to other women building their careers in product management as part of the global Women In Tech organization.Mentees can schedule sessions here - https://introwise.com/clara-hernandez

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  AdRise, Inc

  Jul 2024 - now

  Director of Product