Greg Schranze

Experience

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  Eel River Beach Club

  Jun 2013 - Sept 2016

  • Food Service Staff

    Jun 2014 - Sept 2016

  • Cleaning Crew

    Jun 2013 - Sept 2014
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  Old Sandwich Golf Club

  May 2017 - Sept 2017

  Kitchen Staff
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  Town of Plymouth, Massachusetts

  May 2019 - Sept 2020

  Natural Resources Assistant
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  Beth Israel Deaconess Hospital-Plymouth

  Feb 2020 - Jan 2022

  Food Service Aide
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  Coskata

  Aug 2021 - Apr 2023

  Digital Strategist

  • Owned and operated online Amazon storefront selling 14,000 units all-time. • Launched Private Label product in apparel niche with a 4.6 star rating.• Created Amazon listing using SEO and keyword rich copy. • Sold-out product launch in a 3-month period using Phrase and Exact match PPC campaigns.• Ranked niche-specific keyword to first page of search results. • Utilized keyword research software to plan and optimize on-page content.• Performed weekly account health maintenance. • Communicated inventory management decisions with suppliers and logistics centers. Show less

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  Freelance

  Dec 2022 - May 2023

  Digital Marketing Specialist

  • Built out new Google Ads campaigns utilizing proper account structure and best practices. • Implemented organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions. • Performed keyword research and competitive analysis. • Posted offline campaign revisions with Google Ads Editor.• Managed Google Ads accounts to meet short term optimization goals. • Analyzed matched search queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. • Installed remarketing and conversion tracking codes using Google Tag Manager. Show less

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  Harvey Performance Company

  Apr 2023 - now

  Digital Marketing Specialist - SEM/SEO

  • Diligently managed and optimized both Google Ads and Microsoft Ad accounts across six of the company’s internal brands.• Performed weekly account optimization in Google Ads and Microsoft Ads by implementing new negative keywords from the search terms report to reduce wasted clicks and low intent traffic.• Created website exclusion lists in Microsoft Ads to prevent low quality ad placement from the audience network.• Built out new ad groups, updated ad copy, and conducted split-testing for each brand. • Monitored auction share for insights on placement trends and competition. • Setup new Google Ads accounts with search campaigns, Performance Max, ad copy, sitelinks, and all necessary assets using Google Ads Editor.• Wrote new meta descriptions and titles to improve organic clickthrough rate for tag pages on the company website. • Updated older blog posts with new content and inserted internal linking to other blog posts and tag pages within the site. Show less