Greg Schranze

Greg Schranze

Followers of Greg Schranze291 followers
location of Greg SchranzeNewport, Rhode Island, United States

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  • Timeline

  • About me

    Digital Marketing Specialist - SEM/SEO at Harvey Performance Company | Google & Microsoft Ads Certified

  • Education

    • Plymouth North High School

      2014 - 2018
      High School Diploma and Career Vocation Technical Education Degree in Marketing
    • Southern New Hampshire University

      2021 - 2022
      Bachelor's degree Marketing

      • Awarded President's List and Dean's List.

    • Stonehill College

      2019 - 2021
      Marketing
  • Experience

    • Eel River Beach Club

      Jun 2013 - Sept 2016
      • Food Service Staff

        Jun 2014 - Sept 2016
      • Cleaning Crew

        Jun 2013 - Sept 2014
    • Old Sandwich Golf Club

      May 2017 - Sept 2017
      Kitchen Staff
    • Town of Plymouth, Massachusetts

      May 2019 - Sept 2020
      Natural Resources Assistant
    • Beth Israel Deaconess Hospital-Plymouth

      Feb 2020 - Jan 2022
      Food Service Aide
    • Coskata

      Aug 2021 - Apr 2023
      Digital Strategist

      • Owned and operated online Amazon storefront selling 14,000 units all-time. • Launched Private Label product in apparel niche with a 4.6 star rating.• Created Amazon listing using SEO and keyword rich copy. • Sold-out product launch in a 3-month period using Phrase and Exact match PPC campaigns.• Ranked niche-specific keyword to first page of search results. • Utilized keyword research software to plan and optimize on-page content.• Performed weekly account health maintenance. • Communicated inventory management decisions with suppliers and logistics centers. Show less

    • Freelance

      Dec 2022 - May 2023
      Digital Marketing Specialist

      • Built out new Google Ads campaigns utilizing proper account structure and best practices. • Implemented organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions. • Performed keyword research and competitive analysis. • Posted offline campaign revisions with Google Ads Editor.• Managed Google Ads accounts to meet short term optimization goals. • Analyzed matched search queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. • Installed remarketing and conversion tracking codes using Google Tag Manager. Show less

    • Harvey Performance Company

      Apr 2023 - now
      Digital Marketing Specialist - SEM/SEO

      • Diligently managed and optimized both Google Ads and Microsoft Ad accounts across six of the company’s internal brands.• Performed weekly account optimization in Google Ads and Microsoft Ads by implementing new negative keywords from the search terms report to reduce wasted clicks and low intent traffic.• Created website exclusion lists in Microsoft Ads to prevent low quality ad placement from the audience network.• Built out new ad groups, updated ad copy, and conducted split-testing for each brand. • Monitored auction share for insights on placement trends and competition. • Setup new Google Ads accounts with search campaigns, Performance Max, ad copy, sitelinks, and all necessary assets using Google Ads Editor.• Wrote new meta descriptions and titles to improve organic clickthrough rate for tag pages on the company website. • Updated older blog posts with new content and inserted internal linking to other blog posts and tag pages within the site. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Greg Schranze
      Presidential Scholarship Stonehill College Jan 2019
    • Awarded to Greg Schranze
      Cameron Edward Fitzpatrick Memorial Scholarship Robin and Marc Fitzpatrick May 2018