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Bharat Pathak

Bharat Pathak

Future Group (Big Bazaar)

Followers of Bharat Pathak820 followers
location of Bharat PathakNew Delhi, Delhi, India

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  • Timeline

  • About me

    Category Head at Modicare Ltd (KK Modi Group)

  • Education

    • University Grants Commission (ugc)

      2018 - 2018
      NET Management Business Administration and Management, General Qualified

      NET management qualified

    • Boys'​ High School & College

      2004 - 2006
      Senior Secondary Commerce 92.5%

      Activities and Societies: Cultural Club Senior Secondary

    • INSTITUTE OF MANAGEMENT STUDIES, DAVV, INDORE

      2009 - 2011
      Masters In Business Administration Marketing 8.33

      Activities and Societies: Class Representative -Student Union MBA-Marketing Marketing Management & General

    • University of Allahabad

      2006 - 2009
      B.Com Insurance,Statistics,Public Enterprises and Govt.Business

      B.COM

  • Experience

    • Future Group India

      Jun 2006 - Dec 2009
      Future Group (Big Bazaar)

      Retail Store Operations-Customer Service / SOP / Billing Operations / Feedback & MIS

    • Adani Wilmar Limited

      Jun 2011 - Nov 2015

      Category Management –Soya Value Added [Chunks & Granules]Brand Management- Packaging & Product Design, New Product Development, Branding Collateral's planning, Sales Promotion. Designing go to market strategy with comprehensive marketing mix planning.Events & Activation's for brand building Corporate Communication Research & New Product DevelopmentVendor Management-Developing reliable sourcing base for the branding materials & services High Seas Trade,Local Sales of Loose Oils from Plants, Positions, Operations & Vessel Planning, Vendor Management, Commodity Market Research & Analysis.Monitoring the stocks & trades at the plants units & MISAlso coordinated trades on commodity exchanges.Market Info & price outlook besides domestic & international SND.

      • Product/ Brand Management

        May 2012 - Nov 2015

      • Jr.Trader

        Jun 2011 - Apr 2012

    • Aditya Birla Group

      Dec 2015 - May 2018
      Assistant Brand Manager

      - Campaign management- Circle campaigns planning & execution including 360 degree ATL / BTL elements.- Agency / Vendor management – Point of contact for creative & media planning- briefs & reviews for products & campaigns at the circle.- Research – Coordinating Brand health research with agencies on monthly rests- sharing findings with relevant teams & undertaking campaign planning in accordance with focus areas. - Market Intelligence: Regular updates on competition activities w.r.t- products, communication & saliency for corporate & internal consumption. Show less

    • VRS Foods ( Paras Dairy )

      May 2018 - Jun 2019
      Brand Manager

      - Handled Few new projects during my brief tenure with VRS Foods Limited which included new packaging development for the dairy products under the premium brand name.- Engagement & brand building campaigns - BTL for the region including RWA activations.Creating Salience & communication for the brand & its products- Company-owned stores planning & activations in line with Mother Dairy distribution- Media Planning (Independently & with help of agency (RK Swamy) & Budgeting. Agency management (Mudra Communications). Vendor management. Show less

    • Apis India Ltd

      Jun 2019 - Sept 2021
      Brand Manager

      - Handling brand management as well as the category function for the Spreads & other categories.- Creative agency management (Magic Circle & Hayday Communications)- Campaign planning & execution for Product categories- ATL -Mass Media & OOH & BTL Planning - Digital Campaigns management - Website, Social Media, Ecommerce campaigns, New Listings- A&P Budget - Spearheading New product development & Launch.- Brand Campaigns & TVCs - Product Films- Consumer Research & product research Show less

    • Modicare Ltd (KK Modi Group)

      Sept 2021 - now
      Category Head - F&B

      Keeping the growth story intact ,spearheading the New launches in #Foods & Beverages , #Wellness -Nutrition and Wellness category from Idea to the last mile.Being the part and bringing financial freedom to the New India with #Modicare to the #Emergingentreprenurs.

  • Licenses & Certifications