Anna Laul

Experience

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  Institute of Comparative Social Studies

  Jan 2004 - Jan 2006

  Research Interviewer (part-time)

  Field, in-home and phone interviews on various research projects (consumer goods satisfaction, political preferences, media consumption, etc)

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  Graduate

  Jul 2007 - Aug 2008

  Intern in Research & Analytics Department

  Full management of two annual company's projects related to graduates labor market research:- Data gathering - personal interviews with hiring HR managers, graduates large-scale survey organization - Data analysis & report preparation - Articles preparation for publishing in professional press ("Career" monthly magazine, professional HR-related on-line resources)

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  Hochland

  Jul 2009 - Aug 2010

  Marketing Assistant

  Diversified support within Marketing team (BTL projects, POSM delivery, AC Nielsen retail data analitycs)

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  Unilever

  Sept 2010 - Jan 2017

  Led long-term (5Y+) cross-brand category strategy development with detailed bottom-up P&L. Managed products range architecture and annual planning (incl budgeting) in tight partnership with Finance, Brand Building & Customer Marketing. Developed ATL communication (TV ads) with partnering creative agency. Coached two direct subordinates – Calve Junior Brand Manager and Knorr Brand Development Specialist. Led brand strategy and annual plan development. Managed creative agency for a whole Digital ecosystem launch (website, social media, YouTube, paid search, and media campaigns). Coached Brand Development Specialist, direct subordinate. Managed the whole innovation process for 3 categories of the brand (from concept to national launch) and advertising materials creation (POSm, videos, recipes/pack photo shooting). Led strategy development for Instant Snacking category (market data analyses, consumer researches, issues and opportunities identifying, short- and long-term plans alignment).

  • Sr. Brand Development Manager, NAMET RUB, Foods (Knorr and Calve brands)

    Jan 2015 - Jan 2017

  • Brand Development Manager, NAMET RUB, Savoury (Knorr brand)

    Jul 2013 - Jan 2015

  • Brand Development Specialist, Eastern Europe, Savoury (Knorr brand)

    Sept 2010 - Jul 2013
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  Factors Group of Companies

  Apr 2018 - Jul 2019

  Product Manager Vitamins & Supplements for Costco Canada and USA

  Factors Group of Companies (Natural Factors) - #1 Canadian nutritional supplements producer.Managed portfolio strategy development and innovations launch in close cooperation with Sales leaders for Costco Canada and USA. Brands: Webber Naturals; Holista; Private Labels (Kirkland Signature; trunature)

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  Ocean Brands

  Jul 2019 - Jun 2021

  Brand Marketing Manager

  Ocean Brands (part of Jim Pattison Group) - leading Canadian sustainable seafood company, BCorp.Managed full marketing mix, annual planning, innovations launch, and budget for Gold Seal and Club Des Millionnaires brands.

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  GSK

  Jun 2021 - Jan 2022

  Sr. Brand Manager - Nasal Health & Allergy

  Delivered 6 TVC advertising films for the cold&flu season (5 adaptations of various complexity and one ad produced from scratch) within the record 4 months timeline.

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  Valdoré

  Jan 2022 - now

  Global Marketing Lead