Michael Lip

Experience

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  Upwork

  Jan 2014 - now

  Search Engine Optimization Specialist

  On Upwork, I started my humble journey in January 2014. Back then this platform was known as Elance-oDesk. Till then I have worked hundreds of hours as an SEO consultant on that platform. In my specialized role as an SEO consultant, I've championed a multitude of search engine optimization initiatives with significant results:• Organic Traffic AmplifierDevised SEO architectures resulting in a 450% upswing in organic reach, crafting a distinct digital footprint for diverse clients.• Engagement EnhancerElevated engagement by 120% through meticulous on-page and content refinements, translating to minimized bounce and heightened session times.• Conversion CatalystBy reshaping web structures and assimilating CRO insights, achieved a 150% ascent in conversion metrics across clientele platforms.• E-commerce SEO ExpertRe-envisioned an e-commerce brand, marking a 90% increase in brand-focused queries, cascading into amplified sales.• Link Building ProPioneered an off-page SEO paradigm, clinching elite backlinks that navigated client portals to SERPs' zenith for sought-after keywords.• Audit SpecialistExecuted over 30 in-depth SEO evaluations, pinpointing and bridging lacunae, ushering an average 60% organic traffic swell for the reviewed site. Show less

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  Web Analytics Flare

  Jul 2017 - Jul 2018

  Web Analytics Specialist

  • From July 2018 to June 2019, I played a crucial role in boosting the online visibility and organic search rankings of my clients' websites. • With a comprehensive understanding of the latest SEO trends and technologies, I tailored my services to meet each client's unique needs, helping them achieve their digital marketing goals.• I took a holistic approach to SEO, focusing on both on-page and off-page optimization. I conducted thorough keyword research to identify high-value, relevant keywords that would drive targeted traffic to the client's website. • I also analyzed the clients' website architecture, ensuring that it was crawlable, indexable, and optimized for both search engines and users. This included optimizing title tags, meta descriptions, header tags, and URLs, as well as improving the site's internal linking structure and content quality.• My expertise in web analytics allowed me to track and measure the success of my SEO efforts by setting up custom dashboards, tracking conversions, and monitoring organic search performance. • I utilized tools like Google Analytics, Google Search Console, and various third-party SEO tools, such as Ahrefs, Moz, and SEMrush, to gather data and gain insights into the client's website performance. This enabled me to make data-driven decisions and continuously refine my strategies to achieve the best possible results. Show less

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  Traffic Trends

  Apr 2018 - Sept 2019

  Junior SEO Specialist

  • Posted and edited articles on WordPress-based sites• Corrected and proofread texts• Developed and implemented SEO and content marketing strategies for clients• Performed technical website audits, keyword research, content optimization, internal and external link audits, site migrations, and SEO dashboarding• Utilized tools such as Ahrefs, Open Site Explorer, MajesticSEO, Deepcrawl, Screaming Frog, Google Analytics, Google Webmaster

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  Expando | Digital Agency

  Sept 2019 - Oct 2021

  Head of SEO

  • Performed SEO activities on Polish-language e-commerce shops in Poland and Neherlands• Conducted keyword research and intent analysis to find new keyword opportunities• Monitored and interpreted website traffic• Prepared analytical dashboards in PowerBI and Google Data Studio• Optimized on-page content on product, category, and blog pages• Identified technical issues and devised solutions• Collaborated with cross-functional teams and external agencies