Ross Daron

Experience

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  Entercom

  Jan 2001 - Jan 2006

  Account Executive

  Created custom marketing solutions for advertisers throughout Western New York.Planned large events – concerts, charities, nightclub promotions and live radio broadcasts.

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  CBS Radio

  Jun 2006 - May 2007

  Account Executive, Broadcast & Interactive Media

  Developed web-based promotional opportunities for entire sales department and, in addition, coached co-workers on proper selling techniques of digital media.Used multi-media platforms to create integrated marketing campaigns for local advertisers.

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  CUMULUS MEDIA

  May 2007 - Apr 2013

  Manage all the digital sales and business development efforts; work with sales team to fully monetize digital assets, develop pricing & packaging strategy for all digital elements, and create custom niche programs to generate new and incremental business.Train and coach sales team on proper selling techniques and best practices.Primary liaison between sales and web content/operations team. Work with advertisers and sales team to create multi-media & integrated marketing programs, digital solutions, event sponsorships, and promotions.Develop and maintain exceptional client relationships while managing all phases of the sales process.

  • Digital Sales Development Manager

    Aug 2012 - Apr 2013

  • Sr. Account Manager | Digital Media Specialist

    May 2007 - Apr 2013
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  Univision

  Apr 2013 - Apr 2020

  Regional Digital Sales Manager

  As part of the No. 1 media company for U.S. Hispanics, Univision Digital has an unmatched position at the intersection of two of the biggest growth opportunities for marketers today: Hispanics and digital media. Univision Digital offers marketing solutions to reach the growing Hispanic population — a population that over-indexes on digital behaviors of all kinds — whenever and wherever they are consuming content.✓ Integrated digital sales strategy among linear focused local and national sales team✓ Consistently hit quarterly and annual budgets; increasing digital revenue 220%✓ Trained sales teams, managers and Local Media stakeholders on digital assets, benefits and value✓ Developed new digital business from large agencies and accounts within region✓ Primary digital product domain expert and sales lead for DC based political team & NY business development team Show less

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  TelevisaUnivision

  Apr 2020 - now

  Oversight of East Coast markets: NY, Miami, Philly, Atlanta, Raleigh, Puerto Rico, Orlando, Tampa, and DC. Responsible for supporting & empowering sales teams to hit aggressive revenue growth goals across Univision digital portfolio of products -> Streaming video, OTT, audio, social & branded, custom 360' integrated solutions.

  • Vice President, Local Digital Sales

    Jun 2022 - now

  • Regional Director, Digital Sales

    Apr 2020 - Jun 2022