Niki Rowan

Experience

• 

  24 Hour Fitness

  Feb 2013 - Jul 2016

  Assist in management of: training, payroll budget, scheduling, policies and procedures, achieving service-based revenue goals and facilities maintenanceConduct team meetings to review performance and offer feedback toward achieving individual/ company goalsEnsure system procedures are properly executed, including: Point-of-sale, file organization, delivery discrepancies, member check-in, telephone inquiry, guest registration, and cash handling Supervise front desk team and monitor retail goals/operationsSupervise Point of Sale (POS) operations and file daily/weekly club revenue reportsTrain Kid’s Club staff on relative programs, policies, and proceduresSelected Achievements- “Employee of the Month” in April 2016 Greet all members and provide service promise of clean, friendly, and well-maintainedAnswer incoming inquiries and obtain appropriate information to direct/transfer callsProvide cashiering and maintain stock for retail department.Selected Achievements- “Employee of the Month” in May 2015 & January 2016

  • Assistant Operations Manager

    May 2016 - Jul 2016

  • Lead Customer Service Representative

    Apr 2016 - May 2016

  • Service Representative/Kids Club Attendant

    Feb 2013 - Mar 2016
• 

  Target

  Jul 2016 - Sept 2017

  Executive Team Lead Human Resources

  ● Performed essential HR functions, including managing payroll budgets, auditing schedules, understanding turnover, adhering to legal standards of compliance and training, and conducting the annual review process.● Recruited top talent, while also participating in training and performance management to promote internal candidates.● Championed a positive team culture and increased morale.

• 

  Niki Savvy Social

  Jan 2018 - Apr 2023

  Social Media Marketing Manager

  ● Created and scaled a Social Media Management business, working with clients to develop targeted social media strategies that support lead generation.● Developed and maintained social media strategies with a primary focus on customer engagement and brand management.● Tracked analytics on social platforms to inform marketing strategies and create content calendars.● Increased engagement and brand awareness through paid ad campaigns, content creation, and curated content.

• 

  Bay Area Wedding Fairs

  Nov 2018 - Aug 2019

  Digital Marketing Manager

  ● Planned digital campaigns, including web, email, social media, SMS, and display ads.● Identified trends, optimized spending based on insights for paid ad campaigns.● Executed email marketing campaigns; ensured timely vendor and customer communications via email and social media marketing.

• 

  KUBRA

  Apr 2021 - Apr 2023

  ● Developed and executed corporate social media strategy, focusing on building brand presence and driving engagement with target accounts on LinkedIn, Twitter, and Facebook.● Collaborated with internal teams to enhance messaging and ensure alignment across marketing, sales, and customer success for consistent account engagement.● Managed event planning and vendor relationships, ensuring budget adherence. ● Drove growth on LinkedIn and Twitter by targeting goal-specific KPIs, aligning social efforts with lead generation strategies.● Coordinated industry events and company-led customer conferences, ensuring seamless execution and aligning with marketing and sales goals.● Conducted training/ongoing sessions for the sales and client success team on employee advocacy social platforms (Sociabble).

  • Social Media & Event Specialist

    Jan 2022 - Apr 2023

  • Social Media & Event Coordinator

    Apr 2021 - Jan 2022
• 

  Logiwa WMS

  Apr 2023 - Mar 2025

  Content Marketer - Social Media & PR

  ● Led organic and paid social media strategies across LinkedIn, X, and Facebook, achieving a 78% increase in LinkedIn followers, a 67% improvement in LinkedIn engagement, and a 292% growth in X engagement over 1.5 years, while also managing the CEO’s LinkedIn content and outbound strategy, driving 14% YoY growth in followers and 245% growth in impressions. ● Worked with Account Executives to deploy ABM and competitor campaigns using third-party tools and planned and executed email marketing campaigns, overseeing campaign planning, content creation, and performance tracking. ● Managed email marketing strategy, overseeing campaign planning, content creation, and performance tracking, ensuring alignment with ABM goals. ● Collaborated with customers, partners, and influencers to create co-marketing campaigns that support account engagement. ● Managed the marketing budget, making decisions on spend allocation based on sales alignment and company goals. ● Led PR initiatives, including press release development, identifying speaking opportunities, securing 5 industry accolades (e.g., Inc. 5000, Deloitte Fast 500, Top Software & Tech Award), media placements and thought-leader opportunities, and multiple industry-focused speaking engagements that reinforced ABM efforts and brand authority. Show less