Alistair Carmichael

University of the West of Scotland

This module focused on modern day digital marketing practices as well as traditional marketing theory, with a primary focus on digital marketing needs working in both B2B & B2C environments. This course widened my knowledge of important digital marketing practices such as Social Media Management, Search Engine Optimisation (SEO) and PPC Campaign Management. In addition, I learned more about important digital marketing tools such as Google Analytics and Google Search Console.

University of the West of Scotland