Yogeshwari Harbade

Experience

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  Market Raise India pvt ltd

  Mar 2015 - Feb 2016

  SEO Analyst
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  Forerunner Healthcare Consultants Pvt.Ltd

  Feb 2016 - Jan 2017

  SEO Executive

  Forerunners Healthcare Consultant is India's largest growing medical tourism company. Company head office based in Nagpur and offshore offices in 14 metro cities in India. Providing medical services to foreigner on low cost cutting.Work Profile: On Page: Meta Title, Meta Description, Post Title, Meta Keywords, Internal Linking, Researched WorkOff Page: Article Submission, Forum Posting, Blog Posting, PPT Submission, Video Script And Submission, Question Answering, Social Media Campaign, Blog Pin. Show less

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  Harrier Information Systems

  Jan 2017 - Oct 2019

  Digital Marketing Promoter

  Determining the digital marketing strategy and tactics necessary to drive traffic to web sites and higher ranking with the ultimate goal of delivering a positive ROI via conversions, leads, and sales.• Website Analysis and SEO/SMM Auditing.• Website Optimization strategy and implementation.• Facebook ads (Working on brand awareness, lead generation campaign) LinkedIn ads, Google adwords (Search ads, display banner ads, Youtube ads, Search with display ads etc)• Video creation - Bitaeble, Canva Pro,PowToon etc.• On /off-page optimization: improving site structure, page construction, content, keyword lists, and SEO copywriting.• Implemented site-wide dynamic page title tags, Meta tags and on-page optimization.• Working to gain traffic on website through Search Engine and other Referral websites.• Coordinating with development and designing team to get the both user and SEO friendly website.• Website Analysis and SEO/SMM Auditing.• Development and execution of Social Media campaign on LinkedIn, Facebook and Google plus, Instagram, Tumbler, Scoop It.• Taking initiatives & suggesting new strategies for traffic improvement.• Closely working on organic traffic targets.• Analyze and provide detailed recommendations for optimizing a website including Meta tags, keyword density/content, internal/external linking, site map, competitor analysis, etc. • Track, analyse and measure the performance of SEO and SMM campaigns.• Pulling out various reports from Google analytics tools and taking the required action as per the analysis.• Monitor overall SEO success with regards to traffic, ranking, indexed pages, backlinks; provide regular recommendations and reporting to clients.•Write detailed specifications for implementation of key SEO initiatives and work with a team of Editors, Developers and Project Managers. Show less

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  SoftWebWork Pvt. Ltd.

  Oct 2019 - Feb 2020

  Digital Marketing Manager
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  Confidence Petroleum India Ltd.

  Jul 2020 - Sept 2020

  Digital Strategist & Business Development Analyst
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  AffinityX

  Oct 2020 - Jun 2021

  Campaign Associate

  Key Roles:1) US/UK/Candian Clients - Adwords Campaigning2) Creating Proposals & Ad Builds for clients.3) Launching campaigns using tools like Adwords Editor & Kenshoo.5) Optimising campaigns as per the KPIs.6) Handling client queries.6) Tracking traffic using Google Analytics tool.7) Checking Errors using Search Console tool.8) Sending monthly reports of campaign performance to the client along with the recommendations.9) Implementing recommendations after approval given by clients to improve performance of campaigns.10) Maintaining monthly pacing of campaigns.11) Looking after ROI.Implement Pay Per Click media strategies for clients. Handle, review, and perform daily account responsibilities associated with Google AdWords andother search platforms for a variety of clients. Handle display network placement lists on AdWords and through other contextual advertisingplatforms. Provide recommendations and execute strategies for keyword opportunities, campaign structuring,targeting, display network, and other facets of paid search in accordance with client goals. Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation ofpaid search marketing initiatives. Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics,goals tracking, revenue tracking, and other paid search initiatives. Keep pace with search engine and PPC industry trends and developments. Communication to team and management on project development, timelines, and results. Work closely with the other team members to meet client goals. Show less

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  Cybage Software

  Jun 2021 - now

  Sr. Consultant