Fabio Fabri

Experience

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  Mazda Embalagens Flexíveis

  Jan 2000 - Apr 2004

  Packaging Designer

  • Creation and development of food packaging concepts, working with clients and agencies such as Coca-Cola, Bunge Alimentos, Unilever, PepsiCo;• Production and validation of packaging/color proofs;• Final product approval.

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  SKF Group

  Apr 2004 - Apr 2008

  Marketing & Communication Analyst

  • Creation of campaign material and art direction using Adobe platform (Photoshop, Illustrator and InDesign);• Internal Visual Communication Manager;• Creation of carton and flow pack format packaging;• Content administrator for the web page in Brazil and own e-Learning tool;• Language manager for content material (English & Portuguese).

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  Merial

  Apr 2008 - Oct 2011

  Senior Graphic Designer

  • Management and creation of packaging graphic designs, oriented to the customer and R&D, and working globally with interface between Marketing and Regulatory Affairs;• Responsible for creating new packaging artwork for new product launches; • Solution provider guided to industrial and Quality Assurance needs; • Technical evaluation and approval of graphic suppliers; • KPIs generation and reports.

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  SKF Group

  Oct 2011 - Aug 2018

  • Responsible for team leadership for Brazil and LATAM; • Resources negotiation for budget composition; • Global projects localization and deployment for Latin America;• Strategic brand development for products and services communication;• Definition and implementation of sales activation and incentive campaigns, targeting the Distribution Network, trade market, B2B and e-Commerce channels, raising sell out sales result by 8%;• Responsible for the construction and golive of the new e-commerce website; • Planning and execution of relationship and loyalty events in Brazil and Europe, aligned with SKF units in Latin America and Sweden; • Trade fairs organization, seeking synergy with other manufacturers for lower cost; Technical articles and Success Cases construction; • Management of marketing tools in social networks, Inbound Marketing, SEO and sales funnel, raising leads by 15%; • Interface with advertising agency, R&D, Procurement, Compliance, Legal and HR;• Planning of press and crisis management; • Negotiation and sponsorships management (sports, cultural and social); • Content management for social media, aiming to increase audience interactions with the brand;• Development, validation and contract management of communication service providers, reducing overall purchasing costs by 25%; • Creation of merchandising, promotion and point of sales materials; • Endomarketing and employer branding activities;• KPI reports generation and ROI evaluation. Show less

  • LATAM Marketing & Communication Coordinator

    Mar 2013 - Aug 2018

  • Marketing & Communication Specialist

    Oct 2011 - Mar 2013
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  Sem Parar

  Dec 2018 - Sept 2020

  • Support on the new institutional rebrand launch and its atributes; • Launch, growth and partnership management for McDonalds, Habib´s, Ragazzo, Volkswagen and Nissan with content awareness generation and activation by up to 20%;• Launch of the new product Sem Parar Pay, from persona definition, briefing with agency and media channels, digital influencers, conversion performance and onboarding;• Management of the PR and Waze initiative raising brand value up to +16%;• Management of 360º communication campaigns, including briefings and development with agencies; • Alignment and communication action plan in junction with partners of products, business, innovation, CRM and customer support;• ROI Analysis and KPI indicators with relationship with ad and PR agencies;• Budget control. Show less

  • Marketing & Branding Coordinator

    May 2019 - Sept 2020

  • Trade Marketing Coordinator

    Dec 2018 - May 2019
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  Emulzint Zeelandia

  Dec 2020 - Oct 2022

  Marketing Communication Coordinator

  • Restructuring of the area with a focus on digital strategy and B2B2C, Inbound & Outbound, growth and lead generation, with a 30% increase in traffic in 2 months;• Management of product launch/trade marketing campaigns;• Team Leader of designers and Social Media;• Development of commercial engagement and employees.

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  Pepperl+Fuchs Group

  Oct 2022 - Sept 2024

  LATAM Marketing & Communications Coordinator

  • Strategic planning and operationalization of multichannel MarCom, connected with the company's general objectives;• Creation, localization and regional deployment of campaigns and MarCom projects;• Digital Channel Management and content planning for Social Media, with organic growth of 13% in 11 months;• Sales Leads strategy;• Tradeshow, Events and Sales Conventions planning, organization and execution, interfacing with internal and external stakeholders;• Team leadership and budget management;• LATAM point of contact reporting directly to the USA and indirectly to the headquarters in Germany;• Definition of performance indicators and OKR goals. Show less

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  Industrial Scientific

  Mar 2024 - now

  LATAM Marketing & Communications Coordinator

  • Working as an individual contributor, reporting directly to Global Marketing Director in United States;• Responsible for planning, creating and executing marketing campaigns and initiatives to expand company’s reach and potential new customer pipeline in the LATAM region;• Product launch and collaboration with cross-functional teams to develop strategy, messaging, positioning and go-to-market plans;• Content Management for digital channels with quick Social Media increase – 25% followers and 30% interaction;• Budget management. Show less