Joshua Rundle

Experience

• 

  Cadreon

  Aug 2016 - Feb 2020

  - Account planning and account assignment- Mentoring and development of my team- Implement best practices across multiple DSP, Ad Servers and Verification tools- Develop longer term solutions for clients- Act as an escalation point for issues related to campaign execution- Monitor and track performance of programmatic activity- Develop and drive efficiencies across the teamAchievements- Developed Campaign Support Team in India- Implemented an Automated Pacing Dashboard- Presented a Business Intelligence report for Amazon Prime Video- Identified an opportunity for professional growth within my team and rolled out a successful progression plan for individuals Show less - Advance campaign Optimisation, Analysis & Reporting meeting client KPIs- Performance optimisations (A/B Testing)- Campaign management across multiple DSPs, Ad Servers and Verification tools- Tech platform analysis and consolidation- Mentorship of junior members of the team- Develop training and onboarding sessions for new and junior membersAchievements- Created a testing framework to standardized testing- Developed a Trading Confluence page - Built the framework behind the Automated Pacing Dashboard- Established Programmatic Audio Buying Show less - Social Campaign optimisation, analysis and reporting- Social Tech Consolidation- Testing of new features within the social platforms- Developing new bidding strategies- Deep understanding of all Social platforms including Facebook, Twitter & SnapchatAchievements- Implemented a standardised Social QA Buying Process to reduce errors that was adopted across both Cadreon and Society- On-boarded the Snapchat platform including the training of team members - Created a Cadreon Campaign Cup where by teams competed in executing the best in market campaign from end to end Show less

  • Programmatic Trading Lead

    Jan 2019 - Feb 2020

  • Senior Programmatic Trader

    Jan 2018 - Dec 2018

  • Social Campaign Engineer

    Feb 2017 - Dec 2017

  • Junior Social Campaign Engineer

    Aug 2016 - Feb 2017
• 

  KINESSO

  Mar 2020 - Mar 2025

  Leading the largest portfolio of clients within the business, including Merck, FDA, Jazz, Endo, Teva,Cooper Surgical, Madrigal, FCH and JetBlue across all addressable channels (Programmatic, CTV, ATV, DDL, DOOH, YouTube). Fostered a high-performance team of over 28 individuals, creating a culture focusing on retention,growth, and talent development leading to +7 promotions of direct reports at varying levels (SeniorAssociate, Manager, AD, Dir). Led core business accounts Merck, FDA and JetBlue to develop audience segmentation across an innovative channel mix.Managed a team of +12 individuals, with a strong focus on nurturing their growth and development. Effectively managed a team of hands on keyborad campaign managers to ensure seamless campaign activation across Merck, Valvoline, TEVA KPMG and Citrix.Cultivated and led partnerships with key publishers and omnichannel DSPs including The Trade Desk, Yahoo, DeepIntent and DV360 to expand programmatic efforts.

  • VP, Addressable Strategy & Activation

    Feb 2024 - Mar 2025

  • Director, Addressable Strategy & Activation

    Oct 2021 - Feb 2024

  • Associate Director, Addressable Activation

    Mar 2020 - Sept 2021