
Fernanda Paiva

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About me
HR Executive | Leadership in Organizational Transformation, People Analytics, and ESG Strategies | Expert in OD, Diversity, and Leadership Development
Education

UFRJ - Universidade Federal do Rio de Janeiro
2010 - 2011Master on Business of Knowledge Management (MBKM) Engenharia de ProduçãoCom ênfase em Gestão da Inovação e do Conhecimento, Empreendedorismo, Avaliação de Ativos Intangíveis e Big Data.

Universidade do Estado do Rio de Janeiro
2005 - 2010Graduação PedagogiaBacharelado e Licenciatura, com ênfase em Pedagogia Empresarial e nas Instituições
Experience

SulAmerica ING
Dec 2007 - Sept 2014▪ Developed predictive performance and engagement analyses, creating customized reports for the board and vice-presidencies.▪ Coordinated annual performance evaluation cycles, achieving 90% adherence and fostering greater employee engagement.▪ Implemented virtual learning platforms that reached over 30,000 internal and external users.▪ Designed attraction and retention programs for PWDs, increasing organizational inclusion by 20%.▪ Contributed to the creation of the employer value proposition, elevating the company's position in the GPTW rankings.▪ Developed mentorship programs for new managers, improving leadership competencies by 35%.▪ Participated in cultural integration processes during ownership changes, enhancing engagement and organizational alignment.▪ Created and contributed to personalized development tracks for interns and trainees, boosting retention rates by 35%.▪ Implemented internal communication practices to reduce conflicts and enhance strategic alignment.▪ Structured leadership development programs, improving critical competencies and increasing team productivity. Show less
Human Resources Analyst | Talent Development, Employee Engagement,
Oct 2010 - Sept 2014Analista Junior de Recursos Humanos
Sept 2008 - Oct 2010Técnico Junior de Recursos Humanos
Dec 2007 - Sept 2008

Leader Stores
Sept 2014 - Jun 2017Human Resources Specialist | Strategic HR Solutions▪ Implemented Oracle Fusion Cloud HCM, integrating functionalities for recruitment, performance evaluation, and talent management, automating processes, and enabling data-driven strategic decisions.▪ Led a cultural transition during the acquisition by Grupo Legion Holdings, facilitating team integration and fostering stronger strategic alignment.▪ Developed a competency-based performance evaluation system, increasing the effectiveness of development programs by 30%.▪ Implemented an e-learning platform for 8,000 employees, enhancing efficiency and expanding the reach of training initiatives.▪ Designed competency frameworks and learning tracks for leadership, improving operational performance by 25%.▪ Created succession and retention programs for critical positions, ensuring 100% continuity in key operations.▪ Led internal communication campaigns, boosting engagement and organizational alignment.▪ Promoted initiatives to enhance organizational climate, resulting in a 20% increase in positive perceptions of the work environment.▪ Redefined Employer Branding strategies, attracting talent better aligned with the company's culture and objectives.▪ Introduced integration workshops for new leadership, reducing adaptation time by 40%.▪ Improved talent retention through individualized development plans, strengthening workforce stability and engagement. Show less

Strattner
Jun 2017 - now▪ Led the implementation and automation of recruitment and selection processes using Gupy and Sólides platforms, and performance evaluation and succession planning with Qulture.Rocks by UOL EdTech, reducing average evaluation cycle times by 30%.▪ Developed interactive dashboards with Power BI to monitor key performance indicators such as turnover, engagement, and organizational climate, enabling strategic, data-driven decision-making.▪ Redesigned organizational structures in critical areas, optimizing processes and increasing operational efficiency by 20%.▪ Created training programs aligned with ESG principles and future-oriented competencies, successfully training over 150 individuals in emotional intelligence, strategic thinking, and conflict management.▪ Increased female representation in strategic positions to 40% through robust diversity and inclusion policies.▪ Implemented gamified learning tracks, boosting training participation rates from 17% to 80% and improving the retention of strategic content.▪ Led mental health and well-being campaigns, improving internal satisfaction rates by 35%.▪ Developed and implemented a succession mapping system, ensuring full coverage for critical positions and reducing transition times by 30%.▪ Established innovative Employer Branding strategies, positioning the company as a benchmark in the industry.▪ Coordinated cultural integration processes post-acquisitions, achieving engagement and organizational alignment within six months. Show less Served as a strategic leader in redesigning HR processes, ensuring alignment between organizational objectives and people strategies. Implemented data-driven management practices, optimizing team performance and enhancing operational efficiency. Led the restructuring of talent development programs, with a focus on capacity building and engagement. Conducted organizational climate analyses using diagnostic tools, delivering solutions that improved talent retention in critical areas.▪ Designed performance policies and individualized development plans aligned with key competencies and market trends.▪ Managed onboarding and integration programs, accelerating cultural alignment for new hires and reducing turnover by 15%.▪ Developed strategic reports with performance indicators (KPIs) and actionable insights for leadership, enhancing decision-making accuracy.▪ Strengthened employer branding by promoting internal engagement campaigns, attracting strategic talent aligned with organizational culture.▪ Led diversity and inclusion initiatives, increasing the participation of underrepresented groups in operational and management roles. Show less
Organizational Development Manager | Strategic HR Leadership
Apr 2019 - nowHuman Resources Coordinator
Jun 2017 - Apr 2019
Licenses & Certifications

The Coaching Clinic – Conversas Essenciais para Líderes
ProFit - Coach & TreinamentoJun 2014
Design Thinking
LAJEAug 2017
Certificação em Gerenciamento de Projetos
Project LabApr 2009
Certificação Internacional na Metodologia DISC
Thomas InternationalMay 2016
Desenvolvimento de Materiais Didáticos e Design Instrucional
Pontifícia Universidade Católica do Rio de JaneiroOct 2009
Honors & Awards
- Awarded to Fernanda PaivaPrêmio Chama o Time - Convenção Anual Strattner 2019 Strattner Dec 2019 Premiação concedida aos colaboradores destaque na Convenção Anual promovida pela empresa Strattner.
Volunteer Experience
Coordenadora Pedagógica
Issued by Pré-Vestibular Comunitário Atitude on Jan 2005
Associated with Fernanda Paiva
Languages
- inInglês
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