Mitchell Hislop

Experience

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  [mph.io]

  Jun 2007 - now

  Author
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  YMCA

  Jun 2007 - Aug 2007

  Summer Camp Counselor

  I managed a cabin of 8-10 kids, as well as being responsiable for the other 1200 kids in camp on any given week.

• 

  Hamline University

  Nov 2007 - May 2008

  I manage the front office and the office traffic, be it email, phone or walk in. I also perform tasks for the Vice Presidents and their staff. I run the weekly meetings, and also do all the oversight of our budget. I am responsible for the vision and goals of the organization, and getting the results. As President, I also have to represent our organization to the Student Congress when it comes to budgetary matters and all-org meetings I am in charge of running the weekly trips to the climbing gym, and all the logistics that go along with that. I also have to represent the group to the Student Congress, and set the budget each year.

  • Front Office Employee

    Oct 2007 - May 2008

  • President

    Oct 2007 - May 2008

  • President

    Nov 2007 - Mar 2008
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  FahrenHeight360

  Jun 2008 - Mar 2009

  Marketing Assistant

  We are experts in entry-level talent management, focused on the millennial generation.We help employers engage millennials so they are enthusiastic and successful as interns and entry-level professionals, and we place entry-level talent through our “right people right seats” matching service. We also provide other services, such as internship program creation and management, and exclusive recruiting.We offer free networking events, paid internships, entry-level careers, and professional coaching for students and recent graduates. We help them develop professionally and align themselves with the right individual career paths. To college campuses, we provide a free resource for students, including social events and classroom presentations about life after college and how to ignite their talents. We encourage students to use campus career centers and department advisors. Show less

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  Next Generation Cigars

  Aug 2008 - Jun 2009

  Principal

  The Next Generation of cigar marketing is here! I represent cigar makers to get their cigars into shops, and I also run a review blog at http://nextgenerationcigars.blogspot.com.

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  Hislop Consulting Group

  Dec 2008 - Mar 2011

  President

  Develop websites, PR campaigns, social media campagins, and event plans for clients. Emphasis is on ROI and creating a conversation around your brand and your story.

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  Cool (intl)

  Mar 2009 - Oct 2009

  SEO/Social Media Rockstar

  I am doing social media and search in-house, as well as starting <codename> LINGO, which is a turnkey solution for maximizing your online presence.

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  Codename LINGO

  Apr 2009 - Oct 2009

  Online Marketing Rockstar

  I am the lead on building <codename> LINGO, which is a digital marketing agency that offers SEO, Social Media, Blogging, Analytics, Online Reputation Management. We are your one stop shop to maximize your online presence.

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  SMCpros

  Dec 2009 - Mar 2011

  Geek \\ Special Projects

  I am one of the jack-of-all-things-geeky here, where I create webapps, help develop client strategy, work on in-house projects, and even make coffee.Some highlights:-Managed strategy for companies like Famous Daves, AT&T, and at the Fortune 100 level.-Built a Facebook/webapp for Famous Daves that had over 27000 users-Led redesign of our website, also did most of the implementation.-Built a WordPress plugin for Foursquare-Performed all aspects of work: Sales, Account Management, Strategy, Development-Managed all development efforts Show less

• 

  TweetPHP

  Sept 2010 - May 2011

  Co-Founder/Co-Host

  I am one of the hosts for TweetPHP, a podcast geared toward teaching PHP

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  CotterWeb Enterprises Inc.

  Jun 2011 - Apr 2013

  Web Developer

  - Areas of focus: front end development, back end development, Facebook Connect, JavaScript-heavy features- Developed new features, fixed bugs, and supported infrastructure at scale (over 1 million monthly users)- Developed performant, client-side JavaScript applications for new features- Maintained Facebook Connect infrastructure- Technologies used: PHP (OOP+MVC), MySQL (multi-server), HTML5, jQuery, Zend, SVN, Apache, Shell scripting, memcache

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  NullVar Studios

  Aug 2011 - Aug 2019

  Co-Founder
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  Irish Titan

  Apr 2013 - Nov 2014

  Web Developer

  - Areas of focus: technical lead, product development, back-end development, system administration, development practices- Developed large, complex web apps to requirements for various clients- Served as Technical Lead on application development- Led client meetings, participated in pre-sales meetings- Responded to technical requirements for RFPs- Developed an infrastructure plan for the agency to modernize and standardize the technical and development practices- Founded and led the Digital Strategy department- Led ongoing engagement within the Digital Strategy department, leveraging all aspects of the digital ecosystem (SEO, SEM, paid social, social media, content marketing, inbound marketing) Show less

• 

  Fjorge

  Nov 2014 - Dec 2017

  Digital Strategy Lead

  - Owned creation and development of digital strategy practice at fjorge and Wingnut- Responsible for business development, practice development, and program delivery- Founded Gyfter.io through an internal product development process, including raising a round of investment- Served on Leadership Team for agency: guiding overall planning, long-term and annual goal development, and integration the Traction/EOS process- Responsible for department P&L, as well as recruiting, hiring, and managing two direct reports- Locally recognized speaker/thought leader on digital strategy and practices, as well as the intersection of technology and marketing- Certifications: HubSpot, Google Analytics, Google AdWords- Practice areas: advanced analytics implementation and analysis/modeling, paid search/PPC/SEM, paid social, organic search (SEO), inbound marketing, content marketing, product development Show less

• 

  Wingnut, Inc.

  Dec 2017 - Feb 2019

  Senior Digital Strategist

  - Owned creation and development of digital strategy practice at fjorge and Wingnut- Responsible for business development, practice development, and program delivery- Founded Gyfter.io through an internal product development process, including raising a round of investment- Served on Leadership Team for agency: guiding overall planning, long-term and annual goal development, and integration the Traction/EOS process- Responsible for department P&L, as well as recruiting, hiring, and managing two direct reports- Locally recognized speaker/thought leader on digital strategy and practices, as well as the intersection of technology and marketing- Certifications: HubSpot, Google Analytics, Google AdWords- Practice areas: advanced analytics implementation and analysis/modeling, paid search/PPC/SEM, paid social, organic search (SEO), inbound marketing, content marketing, product development Show less

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  Augeo

  Feb 2019 - Feb 2022

  - Lead design, architecture, and implementation of analytics infrastructure for internal and external clients, including F500s, public companies, and new platform offerings- Owner of Salesforce Marketing Cloud, including administration, contact, process improvement, email template build, deliverability, and results- Managed diverse team of 8, across development, strategy, and digital- Lead digital ad efforts for internal and external clients, managing over $5MM in ad spend while driving YoY double-digit growth- Subject Matter Expert on emerging marketing, digital, technical, legal, and political developments, leading internal response to changes and announcements- Managed build of corporate site and corporate marketing technology stack, driving Enterprise B2B leads leading to Augeo being invited to 7-figure RFPs- Lead architecture of new platform functionality, including SMS, personalization, and business intelligence Show less

  • Vice President, Marketing Technology

    Nov 2021 - Feb 2022

  • Director, Marketing Technology

    Feb 2019 - Nov 2021
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  Total Expert

  Jun 2022 - Dec 2023

  While the title change came later, I spent the majority of time at Total Expert with the Data Engineering and Reporting teams. In addition to creating SQL-based reports and dashboards, I was central to our internal operational analytics efforts, product analytics, and reporting infrastructure. Some highlights include: - Leading the beta for our Embedded Analytics feature, and seeing it get launched to our customer base as a whole- Defining and creating attribution models for new features, from requirements and SQL queries to multiple internal and customer-facing dashboards fed by ETL pipelines.- Driving efficiency in our reporting infrastructure with increased automation, reliability, and features- Technical stakeholder for Product Analytics, including ownership of overall architecture, tagging, strategy, and implementation. Show less

  • Data Engineer

    Sept 2023 - Dec 2023

  • Product Operations Manager

    Jun 2022 - Sept 2023
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  Broadhead.

  Feb 2024 - now

  • VP, Group Digital Director

    Sept 2024 - now

  • Digital Production Director

    Feb 2024 - Sept 2024