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Alberto Sironi

Alberto Sironi

Marketing and communication trainee

Followers of Alberto Sironi1000 followers
location of Alberto SironiCopenhagen, Capital Region of Denmark, Denmark

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  • Timeline

  • About me

    Nordic Product Brand Manager - L'oréal Paris Hair Coloration

  • Education

    • Università Bocconi

      -
      Laurea Magistrale LM Marketing Management 110/110 cum laude

      Company commissioned team challenges.L'oréal Brandstorm competition: create a marketing plan In short: external analysis (market, competition trends), internal analysis (4P), strategic proposals, budgeting. Mondelez Brand challenge: conduct qualitative analysis to bring product innovation.In short: target analysis, qualitative analysis, creation of buyer personas, new strategic proposal.Eni Gas e Luce Brand Challenge: Digital Service simplification through Design… Vis mere Company commissioned team challenges.L'oréal Brandstorm competition: create a marketing plan In short: external analysis (market, competition trends), internal analysis (4P), strategic proposals, budgeting. Mondelez Brand challenge: conduct qualitative analysis to bring product innovation.In short: target analysis, qualitative analysis, creation of buyer personas, new strategic proposal.Eni Gas e Luce Brand Challenge: Digital Service simplification through Design ThinkingIn short: target analysis, market analysis, brainstorming, prototyping, testing, product proposal and market test.Rai Audit Program: analysis of Rai positioningIn short: comprehensive market analysis, qualitative & quantitative analysis, creation of buyer personas, analysis of the brand, new strategic proposal. Vis mindre

    • Maastricht University School of Business and Economics

      -
      Marketing management

    • Università Bocconi

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      Economia aziendale e management

  • Experience

    • Scalo Milano Outlet & More

      Jun 2019 - Sept 2019
      Marketing and communication trainee

      Main tasks:• Development of MARCOM materials, BTL Communication, weeklyreport to draw up the company’s KPIs• Support to event management

    • The LEGO Group

      Sept 2020 - Mar 2021
      Assistant Brand Manager Marketing

      Main tasks:• 360° Marketing campaigns (ATL, digital, TV, events, social media, etc.)• Sell-out monitoring and After-Action Reviews, evaluation of resultsand insights/key take-aways• ATL & BTL assets, internal communication, translation and adjustment

    • Philips

      Jun 2021 - Jan 2021
      Market IIG PH Consumer Marketing intern

      Scope: Italy, Israel and GreeceMain tasks:• Portfolio Management (Phase in/out, pricing, strategic launches)• Category AOP execution (execution and collaboration with HQ, media)• Marketing Activation Plans, market and business review

    • Vodafone

      Nov 2021 - Jan 2022
      Local Product Manager

      Main tasks:• Project management coordination and tracking of strategic tasks completion across multidisciplinary teams• Customer Base management (Upselling, Simplification, Monitoring)• Revenues Management (Business Cases, Budget Management)• Communication (1:1 SMS/Pushed Notifications, landing pages, newsletters)

    • L'Oréal

      Jan 2022 - now
      Nordic Product Brand Manager

  • Licenses & Certifications

    • IELTS C1

      British Council

    • Lingua Spagnola B1 Business

      Università Bocconi

    • Nuova ECDL Full Standard

      ECDL Foundation

    • Certified Marketer Level 1 (C1) Credential Top 20%

      General Assembly
      Apr 2022
      View certificate certificate