Tara Nicoletti, CPSM

Experience

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  Fidelity Investments

  Sept 1994 - May 1995

  Administrative Assistant
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  Ellenzweig

  Jun 1995 - Dec 1995

  Word Processor
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  SEA Consultants

  Jan 1996 - Apr 1996

  Office Engineer
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  State of New Hampshire DOT

  Apr 1996 - Oct 2000

  Civil Engineer II

  • Acted as designer for various bridge projects and other transportation-related structures• Cycled through the various bureaus of the department including Construction (Audit), Materials and Research, Transportation Planning, Environment, Highway Design, and the Survey Section

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  CLD Consulting Engineers, Inc.

  Oct 2000 - May 2001

  Marketing Coordinator

  · Assisted in writing proposals and coordinated proposal process · Designed and assembled promotional materials such as project sheets and brochures · Responsible for updating and maintaining company web site · Facilitated weekly marketing meetings; created agenda, kept minutes, and tracked action items · Designed series of ads to convey the company's image/message to different target markets · Responsible for coordinating events such as 25th Anniversary Celebration and Golf Tournament · Wrote press releases and distributed to the media Show less

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  Fay Spofford & Thorndike

  May 2001 - Oct 2001

  Marketing Coordinator

  · Assisted in writing proposals and coordinated proposal process

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  VHB

  Oct 2001 - Oct 2002

  Marketing Coordinator

  · Assisted in writing proposals and coordinated proposal process · Developed presentation slides (PowerPoint) and boards, coached team to prepare for interviews · Wrote press releases and distributed to the media · Prepared materials for and "manned" booth/represented firm at career fairs and trade shows · Helped develop employee recruiting CD and collateral materials for use at college career fairs Show less

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  Weidlinger Associates, Inc.

  Jan 2003 - Jun 2007

  Marketing/BD Director

  · Supervised marketing coordinator· Prepared proposals, qualification statements, brochures, presentations, ads, press releases, promotional materials · Responsible for updating and implementing Marketing Plan · Developed and executed marketing strategies for the Cambridge office · Responsible for leads tracking and teaming arrangements for potential projects · Developed and enhanced relationships with architects and other clients by attending various industry events · Graphic design of postcards and other mailings · Managed maintenance of project database including updated project descriptions and photography · Assembled project award submittals · Initiated internal company newsletter; served as editor, responsible for layout and design Show less

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  CDM Smith

  Jul 2007 - Dec 2009

  Marketing Team Manager

  · Led multi-office team of marketing coordinators and graphic designers in the development of transportation engineering and planning proposals, presentations, brochures, newsletters, statements of qualifications, Federal Standard Forms 254/255/330, exhibits, conference and trade show materials, competition entries, articles, reports, and other firmwide/corporate marketing and project-related efforts · Responsible for team workload balance, project assignments, and quality control · Established and maintained consistent communications with operations groups · Provided valuable input to the go/no go decision process · Identified opportunities for billable work through ongoing outreach and coordination with operations staff to meet team and personal billable targets · Managed financial aspects of team/tracked budgets · Maintained marketing systems and information databases · Recommended personnel actions for members of the team including payroll actions, hiring, dismissals, promotions, demotions, counseling and/or disciplining of staff Show less

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  STV

  Feb 2010 - Mar 2011

  Senior Proposal Manager

  • Managed proposals for large, multi-million dollar and billion dollar projects, many of which were design-build, often involving coordination of multiple consultants• Recognized for keen eye for detail and ability to edit and perform quality control review• Volunteered to assist with strategic planning initiatives for marketing department• Served as committee chair for “Product” Action Team• Served as facilitator for “Standards and Appearance” Implementation Team

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  Perkins Eastman

  Mar 2011 - Nov 2013

  Marketing Manager

  • Identified leads and conducted go/no go evaluations • Managed deadlines and assigned workload to staff (marketing coordinator and graphic designer)• Tracked opportunities in Deltek Vision and maintained marketing status report • Produced sales/pipeline/opportunity reports • Managed proposal process • Created and maintained marketing collateral materials• Participated in oversight/strategy/final review of interview presentations • Wrote and distributed press releases; coordinated social media posts • Performed conference/trade show preparation and follow up • Coordinated firm presence at and attended various industry events • Assisted in office and practice area strategic planning • Prepared awards submissions• Participated in practice area conference calls and strategy discussions • Scheduled and participated in consultant meetings and client meetings/debriefs• Coordinated/scheduled project photography with in-house photographer Show less

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  The Fusco Group

  Nov 2013 - Feb 2015

  Director of Marketing

  • Identified and qualified leads, maintained calendar of submission deadlines• Managed and assigned workload to staff (marketing coordinator and graphic design consultant)• Oversaw maintenance of all marketing systems, including mailing lists, prospects, correspondence and proposal files, sales monitoring/report systems• Generated qualification/proposal submissions for clients while working in close conjunction with senior management and project executives• Assisted in creative writing, editing and proofreading proposals and qualifications packages• Developed presentation slides (PowerPoint), coached team to prepare for interviews• Managed the project photography process• Supervised the preparation/maintenance of data regarding credentials of company (resumes, firm descriptions, project lists) as well as the development of sales materials (brochures, project sheets)• Assisted in the planning, development and coordination of special events (groundbreakings, topping out ceremonies, dedications)• Identified opportunities for placement of articles• Supervised development and maintenance of website• Oversaw annual prequalification process• Prepared awards submissions• Composed, designed and produced printed and electronic communications (internal and external) including newsletters, e-blasts and advertisements• Developed social media strategy and posted content to Twitter, Facebook and LinkedIn Show less

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  Delve Underground

  Feb 2015 - now

  • Senior Marketing Manager | Senior Associate

    Dec 2024 - now

  • Senior Marketing Manager | Lead Associate

    Jul 2021 - Dec 2024

  • Marketing Manager

    Feb 2015 - Jul 2021