Sasa Crnojevic

Sasa Crnojevic

Project Manager and SW designer in R&D

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  • Timeline

  • About me

    Sales Growth Leader | AI Technologist

  • Education

    • University of Zagreb, Faculty of Electrical Engineering and Computing

      -
      M.E.E.
    • XV Gimnazija (MIOC)

      -
      A
  • Experience

    • Ericsson

      Oct 2000 - Jan 2003
      Project Manager and SW designer in R&D

      Started my career and developer and project manager in Ericsson R&D PSTN and IMS market projects. Coordination and organization of projects according to the "PROPS" Ericsson's project model. Managing multicultural teams on project assignments, with responsibility for project documentation structure inside of PMO.Worked in a R&D Project Management team as Configuration Manager in several projects. Daily use of Rational ClearCase.Activities related to Product Support, - finding prompt solutions for customers on "live AXE exchanges". Show less

    • KATE-KOM a Starcapital company

      Jan 2003 - May 2006
      TAM and Senior Product Manager

      Preparation of Solution Accelerator packs, RFP , RFI answers and E2E presales process for CSP's in Russia, CIS and Adriatic region. One of key roles in packet transport network design for the biggest Russian telco.

    • GISDATA

      May 2006 - Apr 2008
      GIS Sales Consultant and Project Manager

      Lead GISDATA expansion to new markets (Russia, and CIS region, Africa – SADC region). Contacts through the Adriatic (direct) and CIS (direct and partners) region with biggest system integrators and many differed OSS / BSS vendorsClosed and delivered new deals (incl RFP's and Contracting) for own GDi Location Based (LBS) software, ESRI SW, Telcordia OSS for operators in the Russia, CIS, Adriatic and MEA region.Main achievements: Extended the business to Russia and CIS: back-drop maps implementation, LBS in Ukraine (revenue share model), LBS in BiH, OSS projects based on Telcordia & Conceptwave (acquired by E///) solutions. Show less

    • Hewlett-Packard

      Mar 2008 - May 2014

      Advanced on the role of "Trusted advisor” towards Service Providers CXO Business stakeholders regarding OSS Service Assurance, Service Management (ITSM), Service Fulfillment and CRM transformational projects with regards to IT Services oriented Enterprise Architecture (SOA).Analyzing Service providers data and financial sheets, determining key pain points, building business models of how to increase CSP revenues and reduce cost, by transforming its enterprise architecture and sometimes moving certain OSS and BSS functions in a hybrid cloud scenario. Solutions builds, Group and local RFX answers and Workshops, Negotiations, ContractingKey Contributions:● Growing business from scratch to almost $2M of new SW business in 1st year HPSA win with Rostelecom in Russia. ● Generated the need and won Telenor Group, Network Big Data RFP with frame contract value over $10m ● Leading the team responsible for $15M business through direct and Indirect (partner / channel) development, sales & delivery● Managing P&L forecasting, ensuring business predictability and Sales funnel pipeline management (in Siebel and Salesforce.com). Show less Promoted on the wider region with responsibility for more than $50M of OSS Fulfillment & CRM business. Setup and GTM owner of HP Service fulfillment business, (Operational CRM + Catalogue mgmt, Order mgmt. Provisioning and Inventory). Worked on outsourcing and managed services, IT/OSS/BSS/Enterprise architecture transformation projects.Key Contributions:● Conducted business development and partnering activities, with created funnel of $20mil. in 2 years of new SW and Services in the OSS Fulfillment and Operational CRM, based on TMF eTOM and SOA architecture.● Owning E2E OSS and CRM architecture for Communication Service Providers (CSP’s) and putting HP on the OSS Service Fulfillment map as a major player in just 2 years● Forming, managing and dismantling virtual cross country teams working on joint CSP opportunities around EMEA● Building alternative business models offerings for CSP Business users (SaaS, Pay per use, Cloud solutions), which resulted in 25% increased SW revenue and decreased customer costs Show less Headhunted by HP to take the role as Consulting sales manager and Program manager during delivery, managing a small team plus having individual quota. Responsible for $5M telco consulting & SI business in the region (P&L and Program Manager tasks) through direct and partner sales & delivery. Sales forecasting (operations) performed in Siebel CRM and Salesforce.Key contributions:● Sold and delivered (as Program manager) many Solution consulting engagements in this region: Won Campaign management deal (Infor E.piphany) in Telenor Serbia. Consulting (OSS/BSS Architecture design) in Telekom Serbia, Wholesale process consolidation in T-HT, Customer data migration study for T-Mobile HR, Amdocs EPC blueprint for HT, NOC process and implementation design for Tuš Mobile, and Bill formatter in the domain of IT/OSS/BSS transformation.● Put HP Business Consulting and System Integration (C&I) services on the Map as Consulting and HP software Lead for Service Providers in South East Europe. Show less

      • CEE OSS & CRM sales executive

        Jun 2012 - May 2014
      • EMEA Business development manager for OSS fulfillment

        Dec 2009 - Jun 2012
      • Client Principal for Telecom, Media and Technology (TMT)

        Mar 2008 - Dec 2009
    • SAS

      May 2014 - Dec 2024

      Advanced on the wider EMEA region towards "Field CTO" role. I've led sales pursuits and designed New innovative Digital Transformation use cases, including the set up process to capture delivery IP, which are using AI/ML technology (incl. GenAI) to automate actions with regards to Network Operations Automation, Smart Network Planning, Environmental Social Governance (ESG) incl Energy Optimization, Analytics for IoT (AIoT), based on my clients needs and market demands.Key contributions:● Started a completely New line of business (AI Network Automation and Smart Planning), put SAS on TM Forum Open Digital Architecture map as EMEA TMT Industry lead and built it to a value of over $5M in the first 2 years (as Technical sales and P&L owner).● Slashing Communication Service Providers Capex costs by 5% and Opex costs by 20-30% with digital transformations engagements in ModelOps, AIOps and DataOps domain, based on TM Forum Open Digital Framework (ODA/ODF) and Open API's approach. ● Strategized, built and implemented SAS Data & AI Go to Market and use case IP capture model for TMT sector in EMEA, including creation of 3 new (1 OEM) and enablement of 5 existing partners, while owning entire lead to cash process with local teams.● Led Solution aggregation (presales) and services teams to develop scalable solutions and deliver value-added services of B2B cross industries use cases using GenAI LLMs and MLOps & AIOps /DataOps / DecisioningOps on SAS Viya AI platform.● Orchestrated virtual cross country and domains pursuit teams (incl. implementation set up and Program management ) of AI project teams, sometimes in cooperation with Global or Local System Integrator's. Show less Headhunted by SAS to manage CME (Telco) accounts within Adriatic region and in addition P&L owner of Vodafone 6 Opcos in CEE/SEE from sales and delivery point of view.Formed and led P&L in Telco accounts in the Adriatic Region (Total revenue of $5 mil.) and Vodafone CEE (Total revenue $3mil). Client facing, leading by example sales pursuit teams responsible to sell and deliver digital transformation at Vodafone Group and other Service Providers in Adriatic region, around Big Data analytics, Customer Intelligence CVM, BI. As result of the above appointed as SAS Global lead for Vodafone Group AI & Machine Learning Big data, Campaign Mgmt global initiates.Key contributions: ● ELA with Vodafone Group (VPA frame agreement with Vodafone Procurement Company).● Customer Success of 95% of existing contract renewal rates and contract extension in 30% of the cases● Built 3 new partners (Global and local) network for “sell with” / “sell through” sales.● Mentor PoC’s, services estimation preparation and answering on complex Group multinational RFX’s with given profitability. Delivery team stuffing, motivation, P&L and utilization monitoring . ● Generated multi million $ of new value for Vodafone IT, GRE, RO, AL with following projects: Network Automation, Smart Planning, BI, Customer Experience (CX), AIoT and projects, Social Network Analysis, MLOps platform.● Liaised with the customers for business development, issue resolution and escalations Show less

      • EMEA Data & AI Business Principal for Service Providers

        Jun 2018 - Dec 2024
      • Regional clients director

        May 2014 - Jun 2018
    • We Are CORTEX

      Jan 2025 - now
      EMEA Enterprise Sales Executive

      Not all automation is equal. We Are CORTEX are global leaders in hyper automation and orchestration for Communication Service Providers at scale.A game-changing low code CSP focused hyper automation platform, beyond the world of scripts, tasks and RPA into the world of man-machine collaboration, agile operations and orchestration, automating at scale E2E service lifecycle's.

  • Licenses & Certifications

    • Business and Financial Accumen

      Kirby & Partners
      May 2010
    • IELTS

      British Council, IDP: IELTS Australia and Cambridge
      Mar 2002
      View certificate certificate
    • IELTS

      British Council
      Aug 2000
    • TM Forum Business Process Framework (eTOM)

      TM Forum
      Jun 2013
    • TM Forum certified Business Development Manager

      TM Forum
      Jun 2013
    • FCE, CAE

      University of Cambridge
      Mar 1995
    • Target Account Selling (TAS)

      HP
      Jun 2008
    • TM Forum Frameworx

      TM Forum
      Jun 2013
    • HP Helion Cloud

      HP
      Jun 2012
    • Information Framework (SID)

      TM Forum
      Jun 2013
  • Honors & Awards

    • Awarded to Sasa Crnojevic
      TM Forum certified Business Development Manager TM Forum Jun 2013 Passed TMF required exams in:- Frameworks- eTOM distilled- SID distilled