Felicia Toh

Experience

• 

  Tribal Worldwide

  Jan 1999 - Jan 2000

  Designer
• 

  FutureBrand

  Jan 2000 - Jan 2001

  Designer
• 

  SCIENT CORP (SCNT on Nasdaq)

  Jul 2002 - Jun 2003

  Associate Visual Designer (Customer Experience Innovation Center)

  Key client: DBS Bank (Development Bank of Singapore)• User-interface design for DBS Financial Planning online website for the bank’s high nett worth clients.

• 

  Blue Interactive, WPP Digital

  Jan 2004 - Jan 2006

  Senior Designer

  Clients: Hewlett-Packard, Cisco and Visa Online.• Strategic marketing, e-communications and brand campaign.• Usability and information architecture expertise.• Brand Management.

• 

  PURE Group

  Jan 2006 - Dec 2012

  Senior Yoga Teacher

  • Responsible for coaching, mentoring and career development of our junior teachers.• Conduct yoga classes to promote the health and well-being of our members.• Responsible for quality assurance of yoga programs design and support the customer experience.

• 

  Mandarin Oriental Hotel Group

  Jun 2006 - Jul 2007

  Wellness & Spa Consultant

  • Part of the opening team to set up the operations of the first Mandarin Oriental Spa in Singapore.• In charge of yoga studio and spa operations.• Trained under the Head Trainer of the Ananda Destination Spa - https://www.anandaspa.com

• 

  TWG Tea Company

  Jan 2008 - Dec 2008

  Senior Designer, TWG Spa - The Wellness Group

  Client: The Wellness Spa • Opening team to set up The Wellness Store & Spa concept store in Vivocity.• Responsible for retail visual identity, branding, design of spa & wellness programs, manage guest profile/client relationships and operations.

• 

  Groupe Clarins

  Jan 2009 - Dec 2009

  Senior Designer, Clarins Spa Insitute

  • Art direction, design marketing collaterals for Clarins Spa Institute Singapore (Contract)

• 

  PURE Group

  Oct 2013 - Aug 2019

  • Part of the China opening team to manage and operate the first yoga studio in China and grew the business to 5 more locations, hitting target membership growth year-on-year.• Own the P&L for China and Singapore events business units generating more than S$1.5M in total annual revenue.• Responsible for planning of all promotional events and workshop offerings across all 11 studios (Shanghai, Beijing & Singapore), including end-to-end marketing for teacher training programs, community-building events, workshops, continuing education training (CET), immersions and wellness retreats.• Grew and managed a team of 80+ local and international teachers and practitioners with 20+ direct reports. Show less

  • Event Marketing Manager

    Jan 2015 - Aug 2019

  • Assistant Studio Manager & Senior Yoga Teacher

    Oct 2013 - Dec 2015
• 

  一号运动中心 / No.1 Sports Center

  Sept 2019 - Oct 2019

  Director of Operations, Sales & Marketing

  • Responsible for day-to-day operations and profitability of the boxing studio founded by 邹市明 Zou Shiming, an Olympic Champion, in the light-flyweight boxing division.• Responsible for driving the growth and expansion of boxing and fitness services.• Manage and supervise an international fight team and coaching team of 25 coaches from China, Brazil, Thailand & USA.

• 

  Jiahui Health 嘉会医疗

  Oct 2019 - Feb 2021

  • Own the P&L, responsible for the centre's operational excellence, profitability, brand promotion and pricing strategies.• Responsible for managing the fitness and lifestyle programs, ensuring exceptional service delivery, regulatory compliance and operational efficiency to encourage continuous improvement and fostering a positive environment for our members.• Directly manage and supervise a multi-disciplinary team of 20+ direct reports including clinical nutritionists, certified personal trainers, yoga instructors, USA board-certified mental health counsellors, psychologists, housekeeping, facilities management, and our in-house restaurant Show less

  • Manager, Corporate Wellness - Office Of The Chief Medical Officer (CMO)

    Apr 2020 - Feb 2021

  • Operations Manager, Jiahui Wellness Center

    Oct 2019 - Jun 2020
• 

  Allium Healthcare

  May 2021 - Aug 2021

  Care Studio Operations & Community Partnerships Manager

  • Own the P&L and manage our centre's day-to-day business operations, physiotherapy and occupational sessions on site gym equipment, facilities maintenance and overall program design for seniors with dementia.• Lead efforts to identify and establish strategic partnerships with other partners and vendors including health organisations and corporates.

• 

  National Healthcare Group

  Sept 2021 - now

  • Currently in the preventive health and wellness space working alongside a multi-disciplinary clinical team from Sports Psychology, Family Medicine, Nutrition & Dietetics to spearhead and develop evidence-based corporate wellness performance programs to prevent cardiovascular and other lifestyle related chronic diseases. • Drive product enhancement and development of the Finding Zest Mobile App.•Overseeing Media and Communications responsibilities, including branding, outreach, art direction, marketing campaign development, design of wellness programs, project management, and events planning with 2 direct reports. Show less

  • Communications Manager, Wellness & Community Care

    Apr 2024 - now

  • Communications Manager, Wellness & Preventive Health

    Nov 2022 - Apr 2024

  • Lead, Workplace Health Manager, Employee Wellness & Engagement

    Sept 2021 - Nov 2022
• 

  The Kallia Company

  Jun 2023 - Jan 2024

  Wellness Advisor
• 

  Fitness First Singapore

  Sept 2023 - now

  Yoga & Pilates Instructor
• 

  Elevate Wellness

  Mar 2024 - now

  Founder & Business Owner

  Our purpose is to elevate health, wellness and personal growth by empowering our clients to move well and live well.

• 

  Arctic Fitness

  Apr 2024 - now

  Pilates Instructor