Mawardi .

Experience

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  Telkomsel

  Jul 2006 - May 2018

  Product Intelligence & Market Analysis Developed the concept of digital-based sales approach system in the area to drive the performance through the standardized method. This system provides a daily updated scoreboard of critical performance measurements that covers three regions. (Bali & South-East Nusa, Central Java & Yogyakarta, and East Java)Strategic Sales and Marketing Development Established sales strategy concept by applying 4Dx (4 Disciplines of Execution) which incorporated various strategies to strengthen the market base.Subsequently, in 2016, both integrated concept played a role in the Area's achievement as the best year of revenue growth performance compared among the last four years. Show less Sales StrategyInvented the fast-track system enabling the Region Central Java and Yogyakarta to trace revenue generation efficiently from new subscriber and sales program in each branch. The system was proven to outclass revenue of new subscriber sales growth into 121% in 2016.Market Development Utilized progressive revenue-driven, new sales approach to a market growth strategy that delivered significant market penetration with an increased ratio from 38.79% to 49.68%.Digital Product Campaign Created data analysis strategy in the digital campaign through the short message broadcast system. The approach had resulted in significant revenue incremental in a digital segment from previously only 3% to 27% monthly growth at mid-2016. Show less Market Intelligence and AnalysisDeveloped the first market intelligence and analysis information system program for the region. Implemented the sales tactical strategy to increase revenue contribution of new sales subscription as leverage for the growth of total revenue. As a result, broadband sales revenue accelerated by 51.33% and the total revenue improved by 19.72% YTD in 2015.Sales System DevelopmentPioneered the implementation of sales support system to achieve company objectives in sales and revenue performance. Generated the incremental revenue efficiently which rose dramatically from US$ 25.7 million to US$ 50.4 million growth in 2014 and 2015 respectively (improve the rate of growth from 14.93% to 25.47%). In comparison, the 2012 to 2013 performance incremental revenue gain was only $ 17.5 million with 11.25% rate of growth. This growth in revenue was in aligned with the increase in subscriber base with an average of 10% during 2014 and 2015. Show less

  • Functional Expert | Market and Sales Analysis Area Jawa Bali

    Oct 2016 - May 2018

  • Manager of Market and Customer Development | Central Java and Yogyakarta Region

    Jan 2016 - Sept 2016

  • Supervisor of Market and Product Intelligence Analysis | Bali and South-East Nusa Region

    Dec 2013 - Dec 2015

  • Supervisor Sales Post Paid & New Business | Branch Denpasar

    Oct 2010 - Nov 2013

  • Officer of Market and Customer Development | Region Bali and South-East Nusa

    Mar 2010 - Sept 2010

  • Staff of Community and Segmented Customer | Branch Kupang

    Apr 2009 - Mar 2010

  • Staff of Sales and Marketing Operational | Branch Kupang

    Jul 2006 - Mar 2009
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  University of Washington - Michael G. Foster School of Business

  Jun 2018 - Jun 2019

  MBA Graduate | Global Executive Program
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  Telkomsel

  Jul 2019 - now

  Functional Expert | Partnership & Product Development -VAS & Entertainment |Digital Life Style Group