Niki Florendo

Experience

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  BIG BAD WOLF BOOKS [BBW BOOKS]

  May 2018 - Jul 2018

  Human Resources and Marketing Volunteer

  • Generated social media awareness and managed over 150 consumer inquiries. • Gathered and consolidated data for over 200 possible employees. • Conducted interviews for over 60 applicants for blue collar job positions.

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  Bom Dia

  Oct 2018 - Apr 2019

  Co-Founder and Head Of Public Relations

  • Streamlined the production and delivery flow of the product to consumers. • Headed campaign creation and social media marketing for the company which led to an overall increase in sales.• Consulted with and managed third party designers for the creation of the company's advertisements.

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  Utak POS

  Feb 2019 - Apr 2019

  Utak POS

  • Customer relationship management and lead generation for over 150 possible consumers. • Conducted marketing research through surveys and interviews, then created campaigns based on said research.• Increased company's sales through regular on the ground meetings and sales pitches with business owners and potential customers.

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  BIG BAD WOLF BOOKS [BBW BOOKS]

  Aug 2019 - Sept 2019

  Big Bad Wolf Sales and Customer Service Team Leader

  • Worked in various positions ranging from sales and donations to customer service and inventory management.• Led and managed a group of 12 employees with different sales and customer service positions during the event. • Contributed to, through sales pitches, the donation of over 4,000 books within a 10 day period to Gawad Kalinga.

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  Easy Franchise

  Nov 2019 - now

  • Managing two departments for Marketing and Events, respectively. • Creating and executing strategies on a bi-monthly basis for both Marketing and Events.• Responsible for the overall goals of all events, webinars, and marketing initiatives.• Generating and managing partnerships with various organizations and communities. • Was responsible for the entire marketing process end-to-end from campaign creation to execution. • Created over 80 campaigns both as part of an idea bucket and for regular social media use. • Handled all social media, email direct marketing, and copywriting • Fostered multiple partnerships with franchise associations, DTI, and other third parties. • Wrote a combined total of 27 blog posts and ebooks. • Assisted with the creation of marketing campaigns. • Handled the day-to-day tasks of social media marketing and advertising.• Planned, facilitated, and participated in internal and external events. • Attended Franchise Fiesta In Singapore as an organizer and a sales representative.

  • Marketing and Events Manager

    Nov 2020 - now

  • Marketing Officer

    Mar 2020 - Nov 2020

  • Marketing Associate

    Nov 2019 - Mar 2020
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  Workbean

  Oct 2022 - Mar 2023

  Part-Time Social Media Manager

  • Management of a corporate account• Ideating an 8-10 graphic content calendar monthly• Coordinating with a graphic designer for execution of all outputs• Social Media copywriting for all the account's graphics

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  Mugna Passion Project

  Oct 2022 - Sept 2023

  Marketing Consultant/Advisor

  • Provide key insights on consumers, content, and competition • Sharpen the company's mission and marketing purpose• Oversee and revamp marketing operations • Align overall brand positioning and marketing goals with creative development

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  FundLife

  Feb 2023 - Aug 2024

  Social Media Manager

  • Handling of 5 social media accounts under FundLife. Namely: Girls Got This (FB and IG), FundLife (FB and IG), and Football For Life Association (FB)• Proofreading, editing, rewriting, and uploading articles for FundLife and Girls Got This through Wix.com • Copywriting for social media posts; crossposting said uploaded articles• End-to-end social media marketing through content ideation, creation, and scheduling

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  Near Creative

  Mar 2023 - Sept 2023

  Social Media Marketing Manager

  • Conceptualization and execution of a 20 post content calendar monthly, including B2B and B2C content• Social media copywriting of said content calendar; including captions and in-art copies• Providing insights, reports, and data on the social media content executed for the month

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  People and the Sea (PepSea)

  May 2023 - Oct 2023

  Social Media Marketing Volunteer

  A passion-filled volunteer engagement! - Managing 3 social media channels: Instagram, LinkedIn, and Facebook - Content ideation, graphic design, and copywriting across all channels- Community engagement and management

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  Adacted

  Oct 2023 - Mar 2025

  Creative Strategist
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  Adcrate

  Feb 2025 - now

  Creative Strategist