Chris Suh

Experience

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  VidMob

  Jan 2020 - Apr 2020

  Data & Insights Analyst (Intern)

  Increased client’s return-on-marketing-investment (ROMI) 150% and conversion rate 30% by pinpointing 3 vital areas for improvement via data analysis on 8 Valentine's Day campaigns from previous years.Synthesized customer insights across 10K+ ads to create a decay metric measuring how campaign performance decreases over time, ultimately improving the overall conversion rate 13% while reducing spend 17%.Achieved a partnership renewal rate of 86% by building consensus on scaled marketing campaigns through sales calls with clients and content creators.Presented deliverables from Creative Insights Case Study to executive leadership as part of VidMob Gives (non-profit initiative), yielded a 22% increase in Click Through Rate across all platforms (Facebook, Instagram, Twitter). Show less

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  Amazon Web Services (AWS)

  Jun 2020 - Aug 2020

  Data Scientist (Intern)

  Built a two-step integration tool to allow querying through Amazon Athena (interactive query service) instead of Amazon S3 (object storage service), allowing users to perform direct analysis with flexible file sizing and no manifest file requirements.Developed a method to apply the two-step integration tool directly to relevant platforms; presented new method to L7 Sr. Management and added to internal knowledge base for business unit of 40,000 employees.Awarded AWS Cloud Practitioner Certification upon successful completion of exam. Show less

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  Contextual Dynamics Lab

  Sept 2020 - Jun 2021

  Project Manager

  Computational research lab for Neuroscience and Psychology.Redesigned human learning experiment using PsychoPy software to quantify the rate at which people learn computational material.Led 4-member research strategy team to develop experiment questions through user testing and validation.Conducted 30+ hours of user testing to determine most optimal experiment format and reduce experiment duration by 17%.

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  Thrasio

  Aug 2021 - Jun 2022

  Brand Analyst, Product Operations - Amazon

  Thrasio is the largest acquirer of Amazon FBA Businesses.Develop and launch e-Comm strategy for FBA brands - manage P&L and operations, KPI insight analysis, market research, demand generation, new product launch, and partnerships. Drove first brand to its second highest earnings day on record, drove >100% y/y increase in gross revenue and >90% growth in contribution profit for two consecutive quarters by restructuring pricing and marketing strategy. Product Launch Lead for $150M home goods brand: launched new products across 7 strategic categories, owning product roadmap and collaborating cross-functionally with product, design, finance, and marketing to develop go-to-market strategy. Partnered with an external brand executive management team and internal mergers and acquisitions team to integrate the largest brand acquisition to date. Show less

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  CoverWallet, an Aon company

  Dec 2022 - now

  • Associate Product Manager

    Jun 2023 - now

  • Product Operations Analyst

    Dec 2022 - May 2023