Verena H.

Experience

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  BMW Group

  Jan 2005 - Jan 2005

  Kommunikationsstrategie und Markenkommunikation

  Internship (02/2005 - 08/2005)BMW Magazine (including content management, market research, management of external agencies, budget monitoring)

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  Microsoft

  Dec 2005 - Jan 2008

  Enterprise Marketing Program Manager / Public Sector

  - Development and implementation of Go-to-Market campaigns for MS products for Governments and public authorities- Creation and execution of marketing plan including budget planning and monitoring- Interface between the Sales Team, Business Groups and Product Management- Driving and steering market research campaigns- Development of marketing materials- Management of digital channels (MS eGovernment newsletter, content management for Microsoft Public Sector website)- Event management (CeBit, roadshows)- Create regular reports for the Senior Management including Board Show less

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  Pirelli

  Jan 2008 - Nov 2011

  Media and Consumer Marketing Manager

  Responsible for all media activities of Pirelli in the German market, including: - Media (creation and execution of ATL and BTL campaigns, development and execution of media plan)- Marketing materials- Customer relationship management ("PZero Club")- Event Management (24StundenRennen, exhibitions, product launches, press events)- External Communication & PR - Content management of digital channels (newsletter, website)- Coordination of external agencies (creative agencies and media agencies)- Budget planning & monitoring Show less

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  Allianz Global Corporate & Specialty (AGCS)

  Nov 2010 - Sept 2021

  - Drive and steer the creation and implementation of key strategic projects (e.g. business transformation, evolution of delivery model, strategic capability building)- Create and execute internal communication and awareness campaigns across various topics and channels for different audiences, including intranet, magazines etc. - Manage key stakeholder relationships across the company- Create regular reports and presentations for e.g. the Supervisory Board and the Board of Management- Act as communication and strategy advisor to the senior management Show less Responsible for all Marketing and Communication activities in the CEE region (Germany, Austria, Switzerland, Eastern Europe), across the following areas:- Internal Communication (content creation for internal newsletters, creation of annual communication plan, development of communication campaigns on various topics, community management for intranet pages, advising to senior management)- External Communication (content creation for customer newsletter, website management)- Marketing (development of product launch campaigns, marketing materials)- Event Management (internal and external events for employees, customers, brokers)- Change Communication (development of communication tools, advisor to the CEO and Executive Management Team) - Social Media Management (AGCS channels Twitter, LinkedIn)- Management of external agencies Show less

  • Strategy & Communication Expert

    Sept 2016 - Sept 2021

  • Head of Marketing and Communication, Region Central & Eastern Europe

    Nov 2010 - Aug 2016
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  Allianz Technology

  Sept 2021 - Jun 2024

  Chief of Staff/Head of Office, Applications 2

  Applications 2 is one of the IT delivery functions at Allianz Technology, the IT provider of Allianz Group, and consists of the Verticals Commercial (MidCorp/LargeCorp), Customer Interactions, Sales and Life & Health

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  Allianz Technology Thailand

  Jun 2024 - now

  Head of Operations & Transformation

  Managing the following areas: License Management, Asset Management, Procurement, Business Transformation, Account Management, Communications, Information Security, Data Privacy