Sofia Etchart

Experience

• 

  Ketchum Argentina

  Jun 2018 - Dec 2018

  Assistant communication

  - Community Management- Paid Social: Meta AdsClient: PepsiCo

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  Bioguia

  Sept 2018 - Oct 2019

  - Social Media Plan- Content Generation- Creatives Design- Copywriting- Reporting - Content Generation- Creatives Design- Copywriting- Communication Assistant

  • Senior Community Manager

    Dec 2018 - Oct 2019

  • Social Media Manager in Bioferia

    Sept 2018 - Dec 2018
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  Bioguia

  Jul 2020 - Oct 2020

  Social Media & Digital Strategy in Bioweek

  - Digital Communication Strategy- Objectives: KPI's, Measuring & Optimization- Google Analytics Implementation- Paid Social: Meta Ads - Branding & Performance- Reporting

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  BOND Social Media & Branding

  Oct 2020 - Feb 2021

  Social Media & Paid Media

  - Organic Social Media- Meta Ads: Branding & Perfomance- Google Ads: Search & Display- Google AnalyticsClient: MiLaborit, Prototype, Muecas

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  Dentsu international

  Feb 2021 - Jan 2022

  - Development, implementation, and optimizating of client Facebook Ads campaigns, focusing on lead generation.- Monitoring of Facebook Ads budget and pacing, ensuring that campaigns stay within budget while meeting performance targets.- Development of detailed reports using Facebook Ads Manager and Google Analytics to track performance and communicate results to the client.- Provide strategic recommendations for campaign adjustments based on data insights.- Troubleshoot and resolve campaign delivery issues related to targeting, budget pacing, and underperformance Show less

  • Programmatic Manager | Merkle

    Nov 2021 - Jan 2022

  • Paid Search & Social Analyst | i-Prospect Canada

    Feb 2021 - Nov 2021
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  Bioferia

  Dec 2021 - Dec 2022

  Digital Marketing Consultant

  - Develop comprehensive digital strategies for clients across various platforms (website, social media, email, paid social, affiliate, email, etc.) to achieve business goals such as lead generation, sales, and brand awareness.- Collaborate with clients to understand their business objectives, target audience, and key performance indicators (KPIs) in order to create tailored digital marketing strategies.- Design and execute integrated digital marketing campaigns, aligning content, creative, and messaging to drive customer engagement across channels.- Implement and optimize paid media campaigns to drive qualified traffic and conversions.- Lead the social media team, build the strategy, advising on content calendars, platform-specific tactics, and influencer marketing to build a strong online presence. - Facilitate training sessions for internal team, upskilling them on best practices and digital tools.- Prepare and present strategic recommendations and reports to senior management and clients, clearly communicating the impact and potential of digital strategies- Lead the design team to ensure the assets across the varios platofomrs aligned with the broader marketing brand goals. Show less

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  RAPP

  Jan 2022 - Jul 2022

  Own Media Specialist

  - Develop and implement email marketing strategies for client campaigns, focusing on lead generation.- Segment email lists based on demographics, behaviors, and interests to deliver personalized, high-performing campaigns.- Create, test, and optimize email templates ensuring they are visually appealing, and on-brand.- Manage end-to-end email campaign execution, including drafting content, scheduling sends, and overseeing deliverability.- Monitor key email metrics (open rates, click-through rates, conversion rates, unsuscribe rates, etc.) to assess campaign performance and drive improvements.- A/B test subject lines, CTAs, and design elements to continuously refine email effectiveness and engagement.- Conduct data analysis and reporting to deliver actionable insights on campaign performance.- Collaborate with design, content, and product teams to ensure email content aligns with broader marketing goals and campaigns.- Ensure high levels of deliverability and inbox placement by following best practices and managing sender reputations.- Manage email calendar to align campaigns with product launches, promotions, and seasonal events.- Optimize and personalize subject lines, copy, and design to improve audience targeting and engagement across campaigns. Show less

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  Media.Monks

  Jul 2022 - Sept 2022

  Account Manager

  - Development and execution paid media strategies across multiple channels (Pinterest, Facebook Ads, Snapchat, DV360, Google Ads etc.) to drive client goals.- Monitoring of campaigns to ensuring correct delivery.- Direct communication and collabortion with US based agency to inform the requirements to execute the campaigns in time and manner.- Analysis of campaign metrics and reporting for clients, offering insights and recommendations for improvement.- Troubleshooting and resolving of campaign issues related to delivery and performance. Show less

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  Measured

  Sept 2022 - now

  - Translate scoping documents, business needs, product feature requirements, and input from client and customer success teams into a product solution for Measured client partners.- Setup, configuration and debug of data pipe foundations between Measured, the client, and the client’s various data sources.- ETL integrations using AWS, Excel, and other tools.- Configuration and data specifications of ingested data to produce a cohesive standardized output to support Measured products.- Understanding of client business cases and goals and document technical requirements to facilitate successful outcomes for the client’s marketing media optimization.- Direct communication with clients and vendors to help solve issues and identify potential data challenges and data validation problems. Show less

  • Manager, Solutions Engineering

    Feb 2025 - now

  • Sr. Specialist, Solutions Engineering

    Apr 2024 - Feb 2025

  • Specialist, Data Engineer

    Sept 2022 - Apr 2024