Isabel Luque

Experience

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  Globovisión (TV channel)

  Dec 2007 - Dec 2008

  Press Assistant
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  AIAG

  Jan 2009 - Jul 2011

  Communications Coordinator

  Renewal of the corporate image of the Association; events organization; graphic design for advertisement in magazines (Photoshop, Illustrator); development and management of the social media profiles; design plans for recruiting new members; among others.

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  Arcos Dorados

  Jul 2011 - Dec 2013

  Communications Coordinator

  Responsible for managing McDonald's communications in Venezuela, including social responsibility actions, marketing, press, and fundraising initiatives. Developed communications content and provided support as a speaker in events with media; Also coordinated press coverage of the launch of all new products of the brand and special events. Managed the setup of all the social media accounts of the brand, maintaining consistency in the organization’s message to diverse audiences; handled the relationship with the media (press conferences); BTL activities; among others. Show less

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  ATREVIA

  Feb 2015 - Apr 2017

  Consultant

  Met clients to discuss their corporate communications needs, worked with account planners and others departments of ATREVIA to devise campaigns that meet the client's brief and budget; presented the campaign ideas and budget estimates to clients; briefed the creative team who produced the graphic package for campaigns; Handled the negotiation with clients, solved potential problems and made sure deadlines are met; followed and reported on the campaign's progress; Kept in contact with the client at all stages of the campaigns; Managed the account's budget and invoicing both for the client and suppliers; Designed news proposals for Latin American and Spanish markets; Among others... Key clients: Puerto Rico’s Government, Ministry of Tourism of the Dominican Republic, Costa Rica’s Nationals Parks, Central America’s Tourism Agency (CATA), British Airways, Iberia, among others… Show less

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  LOTUS

  May 2017 - now

  As a business manager with LOTUS, I proactively provide support across multiple aspects of the business, including managing schedules, organising office functions, and overseeing daily operations of office with20+ employees; review, update, and revise company hiring practices, holidays coordination, and other human resources policies to ensure everything runs smoothly; Hired exceptional candidates and effectively led staff to maximise productivity and eliminate process lags; Interface with IT and facilities to situate new employees in their work environment as efficiently and stress-free as possible; renegotiate vendor contracts, implement office supplies inventory control; support administration by managing operational processes and systems; assist with meeting schedules and bookings travel requirements, and general team administration; support business development activity including bid management (especially for Spanish tenders); work with our team to oversee and manage operations; set up and management of projects including contractual agreements, project schedules, budgets, invoicing. Show less Clients: Palma 365 (Palma tourism board), La Palma (Canary Islands), Menorca Tourist Board, VP Plaza España Design, Visit Formentera and Alaska Seafood Marketing Institute. Building lasting relationships with key media in the UK working in trade and consumer press. Day to day management of press office activity for clients including reporting, monitoring coverage and liaising with clients. Proactive pitching and sell into key trade and consumer media to generate coverage for clients. Working closely with tourism boards to manage crisis situations that could be potentially damaging to the image of certain destinations / reputation management. Writing and researching information for press releases. Executing and developing PR campaigns for several accounts; working closely with the management team to deliver on objectives. Organising press trips with key UK media and fam trips with tour operators. Supporting the business development of the new LOTUS division LOTUS LATAM by building relationships with key partners in the Spanish and Latin America tourism industry, implementing a clear business and marketing strategy to grow the business. Translating press releases from Spanish to English and English to Spanish and liaising with Spanish speaking clients daily. Managing client events. Supervising junior account executives and interns. Hosting press and FAM trips. Show less Strategic thinking and plan writing, understand why we do what we do and how it correlates to business performance; campaign activation; ensuring client support is my number one priority in terms of reporting, coverage collation, and evaluation, reactive client requests, etc.; Draft project plans, content calendars, press releases and media alerts on behalf of our clients for key audiences; TTOO relations (trade) and campaigns management. Executing PR and representation plans for La Palma (Canary Island) and other Spanish speaker accounts including the Central America Tourism Agency (CATA), VP Plaza España Design, Costa del Sol (Spain), Balearic Islands (Menorca) among others. Translating press releases and media materials from Spanish to English and English to Spanish. Organising individual and group press trips and FAM trips to La Palma.Tender preparation:I specialised in the development of tender documents, proposals and presentations (technical and administration) in line with the agency standards. Review of information about demands and derivation of supply and proposal preparations. Clarification of conditions and management of the tender preparation. Monitoring of the public tender website (especially in Spain) platform in order to ensure that our proposal is aligned with the organization's requirements. Coordination of tender reviews and deadlines and adjust them to the frameworks. Show less

  • Business & Events Manager

    Mar 2023 - now

  • Business Manager

    Nov 2020 - Mar 2023

  • Junior Account Manager

    Sept 2019 - Nov 2020

  • Senior Account Executive

    Feb 2018 - Sept 2019

  • Account Executive

    May 2017 - Feb 2018