Ashraf Uddin Ahmad (Nashid)

Experience

• 

  BBC Media Action

  Jun 2009 - Jul 2014

  • Managed the daily activities of an online English learning portal, with 3 courses and more than 150,000 users through scheduling content, troubleshooting problems, implementing change requests• Formulated and implemented the web marketing strategy of the organization covering channels such as email, Facebook, YouTube to increase user engagement• Reduced the query response time from users by 50%• Spearheaded an 8-person cross-departmental team across research, marketing, outreach departments to carry out social media activities that reached more than 100,000 people worldwide• Trained the BBC Media Action Nigeria team, in a first of its kind inter-country consulting initiative, to launch their social media activities in line with BBC editorial guidelines Show less • Designed and launched an online English learning course in collaboration with the central BBC team in UK. This was the first ever English learning site to be made primarily in Bengali.• Initiated and implemented the handover of multiple Bengali BBC websites from UK to Bangladesh resulting in a ~60% reduction in operating costs.• Collaborated with the research department in organizing multiple sessions across the country to gather feedback regarding services and implemented changes to products according to the users' needs.• Provided technical support to 3 teams within the organization to streamline the publication of content across mobile and web platforms. Show less • Designed a mobile-based English learning service as part of a team; the service was available to 95% of the population, the highest penetration rate of any English learning service in the country• Led the quality control initiatives for the mobile and web services by coordinating with vendors and mobile phone operators in maintaining smooth operations across the learning platforms• Supervised 5 outreach teams during the launch of the mobile product to raise awareness; reached more than 10,000 school and college students• Acted as a focal point in synchronizing product development activities between UK and Bangladesh offices Show less

  • Web Specialist

    Oct 2012 - Jul 2014

  • Web Producer

    Jun 2010 - Sept 2012

  • Mobile and Online Service Coordinator

    Jun 2009 - May 2010
• 

  University of Virginia Darden School of Business

  Aug 2014 - May 2016

  MBA Candidate
• 

  The Home Depot

  May 2015 - Aug 2015

  Online Product Management Intern

  • Researched the feasibility of a multi-channel strategy for end-caps (promotional items); explored in-store options to examine the strategic alignment with the online business• Created and tested two promotional pilot programs with statistically significant outcomes resulting in more than $4 million in additional revenue to the specific categories• Identified process gaps within the existing promotional strategies and recommended solutions to the VP of Product to eliminate redundancies

• 

  The Home Depot

  Aug 2016 - now

  Associate Product Manager (Online)