
Nota Stavrou
Client Service, Project Managment

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About me
Senior Digital Marketing Specialist @ Eurolife FFH
Education

Hellenic American Union
2016 - 2017Certification Digital Marketing- Integrating Marketing in the Digital Age- Building your website- Digital Content Marketing- Search Engine Optimization & Marketing- Social Media Marketing- Web and Google Analytics- Google AdWords- Social Media Advertising- E-mail Marketing- Mobile Marketing- Digital Advertising- Conversion Rate Optimization

Agricultural University of Athens
2000 - 2008Master’s Degree Landscape ArchitectureThesis Theme: Landscape Lighting

University of Piraeus
2018 - 2020Executive MBA Business Administration and Management
Ethnikon kai Kapodistriakon Panepistimion Athinon
2012 - 2013Certification of specialization Public Relations- Public Relations planning -Media Relations planning - Marketing and PR research-Crisis Management -Business and Marketing planning -Managment and Public RelationsNational and Kapodistrian University of Athens

Ethnikon kai Kapodistriakon Panepistimion Athinon
2015 - 2016Diploma Digital Marketing-Introduction to Digital Marketing-SEM & SEO-Design of Digital Marketing-Management of Social Media Networking-The Successful EntrepreneurshipNational and Kapodistrian University of Athens

City University of Seattle
2008 - 2008Independent Coursework Business Administration and Management, General
Experience

Diathlasis Architectural Lighting
Mar 2008 - Nov 2008Client Service, Project Managment-Preparation and coordination of lighting projects-Communication with suppliers- Presentation of projects using relevant programs (Photoshop, Autocad etc)

Freelance Landscaping
May 2008 - Sept 2010Landscape Architect- Prepare site plans, specifications, and cost estimates- Confer with clients, suppliers and engineers to understand a project- Coordinate the arrangement of existing and proposed land features and structures- Prepare graphic representations of proposed plans using computer-aided design and drafting (CADD) software- Select appropriate materials for use in landscape designs- Analyze environmental reports on land conditions, such as drainage and energy usage- Inspect landscape work to ensure that it adheres to original plans- Seek new work through marketing or by giving presentations Show less

InVite
Dec 2010 - Sept 2011Event Managment- Preparation, communication and implementation of events-Coordination of the creative, technical and logistical elements-Social Media management

CIVITAS
Nov 2011 - Mar 2016PR & Digital Account Executive● Managed accounts for Greek and Multinational clients (Copywriting, Social Media Reports, Digital Campaigns & strategies, Competition Monitoring).● Wrote content for adidas Greece Social Media Accounts.● Managed and developed Reeboks Greece Social Media presence resulting to a 74% increase in reach. ● I was monitoring Social Media presence for adidas and Reebok through Sprinklr.● Built relationships with bloggers & media for Reeboks, adidas and Staff Jeans. ● Organized PR activities and Communication plans.● Prepared communication proposals and campaigns. Clients:Reebok: Social Media Management/ Copywriting/ Insights Monitoring & Reporting/ Bloggers Relations , PR communicationStaff Jeans: Social Media Strategy and Management/ Copywriting/ Insights Monitoring & Reportingadidas: Social Media copywriting/ Insights Monitoring & Reporting, PR communicationSCA: PR communication, Social Media StrategyVikos Cola: Social Media Management & copywriting/ Insights Monitoring & ReportingKey Achievements:Increased Reebok's greek Facebook page reach by 70% with a new content marketing strategy. Show less

Achilleas Accessories
Apr 2016 - Oct 2017Digital Marketing Manager & E-Commerce Executive● Operated the e-business including daily sales and monthly KPI reporting.● Managed the launch of the new Magento e-shop and integration with SoftOne ERP.● Developed and manage Online campaigns (Facebook, Instagram, Google Ads, SEO/SEM, Email Marketing through Mailchimp).● Doubled website traffic from 25,000 average visitors to 50,000. ● Created and managed all day to day content through content calendar and native scheduling apps for use on all well-known social networks. ● Grow social media accounts (Facebook, Instagram, Pinterest).● Increased Instagram engagement by 40% through User Generated Content.● Created content for company's blog.● Maintained product presence and promotions on-site. Show less

Pink Woman - Intrafashion Group SA
Oct 2017 - Dec 2018Ecommerce Manager● Managed all online activity in relation to traffic acquisition, sales, and conversions.● Worked with General Manager to develop online business plans and P&L reports. ● Worked with developers to improve and update the website. ● Analyzed and reported social media & online presence, engagement, and conversions by using Google Analytics, HootSuite, and Google Data Studio. ● Nearly doubled ROAS from 200% to 400% and increased newsletter subscribers by 20%.● Oversaw and managed in liaise with agencies, digital marketing campaigns (PPC, SEO, Display, affiliates, email marketing, and social media).● Managed a team of 3 to plan and create a range of content across multiple channels (Organic, Paid and Email) to deliver lead generation goals.● Managed and executed Email and SMS marketing campaigns Show less

Eurolife FFH
May 2019 - now● Lead the development and execution of multichannel marketing campaigns and strategic communication plans for websites, social media, emails, and more.● Produce timely and relevant content that increases visibility in alignment with business goals (site, blog, social media), resulting in an increase of online leads, year-over-year, by 50%.● Plan, manage, and measure online content, Social Media campaigns, track SEO/ SEM and Google Analytics data.● Maintain and optimize the Sitecore site (content and functionalities)● Collaborate closely with internal and external teams on UI/UX design and development.● Implement and track email and mobile marketing campaigns through Salesforce.● Managing the relationship with digital agency, day-to-day production & schedule, as well as online media budget.● Liaise with Marketing, Sales and Product development teams to ensure brand consistency and alignment with business goals. Show less
Senior Digital Marketing Specialist
Jun 2022 - nowDigital Marketing & Social Media Specialist
May 2019 - Jun 2022
Licenses & Certifications

Ασφάλιση ξενοδοχείων, ενοικιαζόμενων δωμάτιων & λοιπών τουριστικών επιχειρήσεων
Ελληνικό Ινστιτούτο Ασφαλιστικών Σπουδών (Ε.Ι.Α.Σ.)May 2021
Personal Styling Diploma
Avioti Fashion EDNov 2016
UX Research Methods
Institute of CommunicationMay 2022- View certificate

Google Analytics Certification
GoogleFeb 2019 - View certificate

Google Ads Search certification
GoogleFeb 2019 - View certificate

Content Marketing Certification
HubSpotApr 2019 - View certificate

Certification in Digital Marketing
Hellenic American UnionApr 2017 - View certificate

Certification of Completion in Growth Hacking
GrowthRocksOct 2017 
Diploma in Digital Marketing
Ethnikon kai Kapodistriakon Panepistimion Athinon
The Psychology of UX
Institute of CommunicationOct 2020
Volunteer Experience
Administrative Assistant
Issued by TEDxAthens on Jan 2012
Associated with Nota Stavrou
Languages
- enEnglish
- frFrench
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