Jassi Brar, MBA

Experience

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  TELUS

  Oct 2006 - Jan 2012

  Senior Sales Associate

  Achieved 4th place for part-time sales in South Central Ontario by exceeding sales targets by 140%.

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  Purolator

  Sept 2011 - Jul 2016

  Received the Purolator Outstanding Achievement Award for Sales Support. Defined a new role, securing multiple high-profile contracts and renewals. Managed key national accounts by leveraging data analysis and report generation to optimize partnerships and ensure client satisfaction through strategic account management and collaboration.

  • Brand Presentation Specialist

    Apr 2013 - Jul 2016

  • National Accounts Coordinator

    Sept 2011 - Apr 2013
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  FGL Sports Ltd

  Jul 2016 - Aug 2017

  Visual Merchandiser

  Opened Canada's largest flagship Sport Chek store, collaborating with both in-house and external vendor teams to establish apparel departments for global brands. Leveraged insights from weekly KBI sales reports to optimize retail space utilization and sales potential. Trained over 150 sales associates in corporate and vendor visual merchandising standards, while pioneering innovative design strategies to boost sales, attract more customers, and foster customer loyalty.

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  Compass Group

  Sept 2017 - Feb 2018

  Merchandising Manager (Contract)

  Curated visual designs and displays across a 40,000-square foot facility, optimizing design, color, and detail for aesthetic appeal. Implemented strategies to enhance customer experience and maximize sales for 5,000 business customers through strategic merchandise placement. Coordinated and executed visual setups for high-profile client branches including Rogers, Microsoft, and Walmart.

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  Foodee

  Feb 2018 - Aug 2018

  Account Manager North America

  Led strategy development and execution for account growth, resulting in a 250% increase in average spending of managed accounts over 7 months. Enhanced local brand awareness and built partnerships through targeted promotional events and campaigns, leveraging insights from sales metrics, client behavior, and market trends.

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  Penguin Pickup

  Mar 2019 - Apr 2024

  Led nationwide digital transformation and founded the Customer Experience department, enhancing operational efficiency and pioneering new standards of service excellence. Streamlined processes and harnessed technology to catalyze business growth and deepen customer engagement.Planned, designed, and launched a state-of-the-art contact center and led the company-wide integration of Salesforce CRM, significantly elevating customer service across more than 35 locations in Canada. Additionally, I drove the development and implementation of an AI chatbot, markedly enhancing customer interactions.Drove the development and establishment of the company’s core values, cultivating a culture of customer-centricity and shared ambition. This initiative transformed our service approach and established new company benchmarks for engagement and loyalty. Show less Spearheaded the development and execution of a comprehensive growth strategy, enhancing our online grocery platform and physical store presence. This included carefully selecting new brands, introducing innovative products, and strategically expanding our existing brand portfolios to boost market presence and customer appeal.Initiated and steered the Voice of the Customer program, harnessing valuable consumer insights to inform product strategy and drive sales growth. This initiative enabled us to align more closely with customer needs and preferences, leading to enhanced customer satisfaction and 63% increase in revenue. Show less

  • Head of Customer Engagement

    Aug 2020 - Apr 2024

  • Head of Visual Merchandising and Product Planning

    Mar 2019 - Aug 2020
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  EQ Bank | Equitable Bank

  Jan 2025 - now

  Senior Manager, Sales & Marketing Operations