Maggie Pope

Experience

• 

  Joselove Filson Advertising, Inc.

  Jan 2010 - Aug 2011

  Media Buyer & Planner

  - Responsible for planning, negotiating and executing all media for clients for Joselove Filson, including print, television, radio, outdoor, direct mail and online. - Maintained billing and budgets for all clients, processed vendor and client invoices on a monthly, quarterly and annual basis.

• 

  TMX Finance Family of Companies

  Aug 2011 - Feb 2017

  - Lead planner in the development and execution of a comprehensive multi-million dollar campaign including local broadcast, cable and outdoor.- Developed and implemented cost effective and efficient procedures for TV buys while maintaining a specific monthly budget for each market and client, ranging from $5k to $200k. - Constructed RFPs to all stations in 20 markets for monthly TV buys, received and evaluated proposals to plan and buy spots in each market. Negotiated with TV stations locally to ensure the client received the best rates, quality and added value. - Created multimillion-dollar annual outdoor campaigns in top ten largest markets. Established and maintained campaigns from the ground up including RFPs, evaluating proposals, negotiations, and communication with creative department to create and facilitate artwork. Weniger anzeigen - Developed and implemented cost effective and efficient procedures to purchase TV buys while maintaining a specific monthly budget for each market and client; ranging from $5k to $200k.- Constructed and sent RFPs to all stations in 20 markets for monthly TV buys; received and evaluated proposals to plan and purchase spots in each market. Negotiated with TV stations locally to ensure the client received the best rates, quality and added value.- Managed Open Stores Report by keeping track of all current TitleMax, TitleBucks and InstaLoan stores as well as RTO (ready to open) stores nationwide; effectively managing a current market and store list (which included over 1,200 stores). Weniger anzeigen

  • Senior Media Buyer

    Apr 2015 - Feb 2017

  • Media Buyer

    Feb 2014 - Apr 2015

  • Assistant Media Buyer

    Aug 2011 - Feb 2014
• 

  TMX Finance Family of Companies

  Jan 2017 - Aug 2021

  TMX Finance Family of Companies provides consumer credit products under the TitleMax, TitleBucks and InstaLoan brands. Since 1998, TMX has provided access to credit for consumers who are underserved by traditional lenders. - Led a team of 5 acquisition marketing professionals in planning, executing and managing all digital and traditional marketing including paid search, direct marketing, SEO, SEM, digital and traditional media. - Oversaw all media partnerships while working hand in hand with the larger marketing department including creative, production and operations teams, as well as internal IT/IS and product teams.- Spearheaded the addition of foot traffic attribution data, effectively filling a gap in performance analytics, leading to the ability to confidently draw attribution and deliver actionable recommendations. Weniger anzeigen

  • Associate Director of Marketing

    Jan 2021 - Aug 2021

  • Senior Digital Marketing Manager

    Feb 2020 - Jan 2021

  • Digital Marketing Manager, Paid Media

    Jan 2017 - Feb 2020
• 

  BFG Agency

  Feb 2017 - Jan 2017

  Senior Media Buyer/Planner

  Now known as 9Rooftops, this integrated marketing agency offers digital and creative marketing solutions to international, national and regional brands. During my time there I worked on Beringer, Church’s Chicken, Ellios, and Discover South Carolina. -Lead planner in the execution, optimization and management of multi-channel digital campaigns including SEM, digital display, paid social and content distribution. - Monitored, analyzed and presented KPIs on a weekly and monthly basis to key client stakeholders to ensure their goals and expected ROI were being met. - Worked closely with all internal agency departments including account management and creative to create continuity across various aspects of each client’s account. Weniger anzeigen

• 

  Allied Global Marketing

  Aug 2021 - Nov 2022

  Associate Director, Performance Media

  AGM is a full service entertainment, culture and lifestyle agency. - Oversaw the digital media strategy and day to day operations of AMC Network's largest streaming service: AMC+- Led a team of 4 media experts while collaborating with senior cross-regional leadership, and senior clients to ensure flawless account management. - Managed a national integrated media plan of over $125M, with a focus on performance digital media; working closely with clients on weekly and monthly conversion and CPA goals. - Exceeded client's CPA goal by 23% for Q1-Q2 2022. Weniger anzeigen

• 

  Hanson Dodge

  Nov 2022 - Jan 2024

  Associate Media Director
• 

  Evernorth Health Services

  Apr 2024 - now

  • Engagement Operations Leader

    Jan 2024 - now

  • Digital Intake Lead

    Apr 2024 - Jan 2024