Maggie Counts

Experience

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  Chick-fil-A-Franchise

  May 2012 - Sept 2012

  FOH Team Member
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  Lucky Brand

  Apr 2015 - Nov 2017

  Sales Associate
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  Dress Up Corporation

  Feb 2017 - May 2018

  Dress Up is a women's fast fashion boutique bringing in new fresh arrivals weekly. Dress up strives to make the shopping experience unique to each customer whether that is in store or online. They work to create personal relationships in order for their customer to leave more confident than when they walked in.• Amplified online retail presence, produced designs for email campaigns and tracked inventory data trends through digital marketing platforms.• Pioneered website and app designs, boosting retail sales. • Crafted colorful copy, driving transactions. Show less

  • Graphic Design Assistant

    Oct 2017 - May 2018

  • Marketing Intern

    Feb 2017 - Oct 2017
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  Pure Taqueria Franchising USA, LLC

  Jun 2018 - Nov 2020

  Graphic Designer

  PURE taqueria® is a hip, loud, and fun authentic Mexican restaurant franchise with 7 locations across Georgia and growing. PURE takes pride in their guest experience and believes in the teamwork it takes to continue striving to new lengths. Good enough is never enough and the customer always comes first.• Led creative development in collaboration with the President and Vice President for 12 restaurant concepts.• Eliminated food waste working cross-functionally and in tight deadlines with creative, operations, finance, and food merchandise teams.• Translated marketing strategies into effective logo, brochure, banner, menu, and flyer designs by collaborating with the marketing coordinator.• Liaised between store management and vendors for proper implementation of marketing collateral.• Increased event attendance by designing user-centric graphics with mobile links.• Modernized branding across the franchise, designing for print and digital marketingcampaigns.• Minimized print costs by 25% using Microsoft Excel to measure data.• Ensured implementation of marketing collateral by communicating deadline goalswith managers and stakeholders. Show less

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  Dentsply Sirona

  Apr 2021 - Sept 2023

  Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, empowering dental professionals to provide better, safer and faster dental care. Our products and solutions include leading positions and platforms across consumables, equipment, technology, and specialty products.My Role:o Enhanced user’s onboarding experience by 13 clicks with the use of information architecture and interface design.o Reduced manual reporting by enabling 1,000+ users to track spending data; created data visualizations within a self-service dashboard.o Optimized 60% of my account navigation links by conducting a user research test with 30+ participants.o Executed a responsive design strategy to bring an enhanced mobile engagement. o Cut operating and authoring times by integrating user-centric page layouts to the CMS.o Worked cross functionally with development partners by delivering sitemaps, wireframes, and design interactions on Jira.o Led design reviews to identify business objectives and customer pain points with project managers and key stakeholderso Delivered feedback on HTML and CSS acceptance testing in collaboration with development partners. Show less

  • Product Designer

    Oct 2021 - Sept 2023

  • User Experience Designer

    Apr 2021 - Oct 2021
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  Duke Energy Corporation

  Aug 2023 - now

  User Experience Designer II

  My Role: o Gathered and evaluated user requirements in collaboration with business partners and software engineers to illustrate design ideas using storyboards, process flows and sitemaps.o Prepared and presented low to high fidelity mockups to internal teams and key stakeholders to troubleshoot user pain points.o Adhering to style standards and branding requirements, crafted user interface designs to modernize Duke Energy authenticated space.