Beatriz Cavalcante Chamie

Experience

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  Visa

  Jun 1998 - Aug 1999

  Intern

  Responsible for approving the partnership process for credit cards associated with other brands.

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  Mondelēz International

  Mar 2000 - Feb 2003

  Trade Marketing/ Category Management Analyst (Adams)

  Channel Development (from Jul/02 to Feb/03); Promotions and Merchandising (from Nov/00 to Jul/02); Category management (Mar/00 to Nov/00). Active participation in the formation process of the Trade Marketing area.

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  Self Healing

  Aug 2002 - now

  Reiki therapist

  Reiki is an energy healing technique that promotes relaxation, stress reduction and symptom relief to improve overall health and well-being

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  Unilever

  Jan 2003 - Nov 2008

  Trade Marketing/ Category Management/ Shopper Understanding Manager

  Shopper Understanding Manager (2005- 2008)Category Management Manager and Shopper Understanding. Managed a team of 9 professionals in cross-functional projects with consulting companies, retailers, and internal stakeholders. Developed initiatives to enhance the shopping experience in retails. Multibrands category approach: foods, house cleansings, and personal care. Trade Marketing Coordinator (2003-2005)Brand development: Hellmann's and Knorr.Responsible for developing brands: operational plan, innovation strategy, budget management, team training, competitive analysis, sales strategy, and implementation of the retail marketing mix.Internal-International Award: Jaguar (Teamwork): Plan for tomato sauce Show less

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  ECR Community

  Jun 2006 - Nov 2018

  Group Leader- Category Management and Shopper Marketing committee

  CATEGORY MANAGEMENT - ADVISORY COMMITTEE: PRO BONO COMMITTEE EXPERT- ECR BRASILhttps://www.ecr-community.orgECR Community is a not-for-profit global association in the Retail & Consumer Product Group sector. It provides a neutral platform to develop and share best practices “Collaboration Model” as a way of working between retailers & manufacturers. ECR focuses on demand and supply-side activities. Bia was an invited consultant (pro bono committee expert) that led the category management/ shopper marketing committee for 11 years, moderating meetings between FMCG industries and retailers for best practices. She also was co-author of many papers for the association about category management, shopper marketing, assortment, store layout, and planograms. The companies that participated on that committee were: Bic, BRF, Mondelez, Danone, Pepsico, Coca Cola, Colgate, Danone, Diageo, Johnson&Johnson, Kraft, L’Oréal, Nestlé, Pepsico, Procter & Gamble, Unilever, Carrefour, Cassino, among others. Show less

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  Shoppermkt Group

  Dec 2008 - now

  CEO and Founder

  Shoppermkt Group, founded in 2009 in São Paulo, Brazil, by Bia Cavalcante, pioneers a methodology that harmoniously fuses academic insights with real-world, market-driven concepts. This innovative approach strongly emphasizes understanding the shopper's path to purchase and human behavior, serving as a foundational guide to shaping business strategy. The goal is to foster meaningful connections and valuable relationships among consumers, manufacturers, and retailers.Since its inception, the Shoppermkt team has successfully executed numerous projects in collaboration with diverse clients, crafting tailor-made solutions to address specific needs. Among our esteemed clients are Coca-Cola,J&J, Unilever, Diageo, Boticário, Sanofi, Heineken, Newell brands, Nestle, BRF, RedBull, Cacau Show, Hasbro, Hershey, 3 Corações, Nivea, Bimbo, Kelloggs, Reckitt Benckiser, and many others.Our extensive portfolio comprises over 300 projects conducted throughout the years, with 30% dedicated to education and culture change initiatives. These endeavors include impactful training sessions, conventions, and workshops tailored to audiences in Brazil and Latin American countries.Our core competencies encompass Strategic Planning, Retail Marketing, Shopper Marketing, Marketing Strategy, and Market Research, positioning us as a versatile and comprehensive partner in navigating the dynamic landscape of consumer behavior and market trends. Show less

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  ESPM e FIA

  Jan 2009 - now

  Professor- Post graduation programs

  The Escola Superior de Propaganda e Marketing (ESPM) stands out as one of Brazil's most influential marketing universities, dedicated to the mission of cultivating leaders capable of transforming businesses. Since 2009, Bia has served as an MBA instructor at ESPM, imparting knowledge in various master's programs, including behavior and consumer sciences, customer experience management, and intelligence and omnichannel retail management.Between 2019 and 2021, Bia dedicated over 500 hours to teaching at the institution, impacting a significant number of students. Her courses delved into the intricacies of in-store consumer behavior, shopper marketing, and the overall in-store experience. Beyond teaching, Bia actively serves as an academic advisor, guiding and evaluating over 50 students in their course monographs.In January 2022, Bia relocated to Colorado and, as a result, transitioned to exclusively delivering online classes. Despite the location change, her commitment to education remained steadfast.It's worth noting that ESPM has been recognized by CAPES with a rating of 5 out of 7, showcasing its excellence in teaching and research programs. ESPM is the sole Brazilian institution offering courses at the esteemed University of London. Show less

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  Sistemica do Coração

  Jan 2018 - now

  Family Constellation Therapist

  Family constellations is a therapeutic approach designed to help reveal the hidden dynamics in a family or relationship in order to address any stressors impacting these relationships and heal them.

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  MBA USP/Esalq

  May 2022 - now

  MBA Professor

  MBA in Brasil 100% online with a certificate from the University of São Paulo (USP). Esalq is inserted in the international index and stands out in knowledge production. Bia became a professor at the beginning of 2022, giving the students a vision of retail consumer behavior in the sales management MBA program.

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  Escola de Comunicações e Artes (ECA-USP)

  Apr 2023 - now

  MBA Professor- University of São Paulo, School of Communications and Arts

  Professor in the MBA of BUSINESS AND FASHION AESTHETICS module "Consumption and Commercialization." Online.

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  University of Colorado Boulder - Leeds School of Business

  Jun 2024 - now

  Student Mentor