Marina Attia

Experience

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  FSC

  Dec 2013 - Oct 2014

  Commercial Team Support

  Improved workflow by strengthening relationships with active partners. Underpinned commercial team with the preparation of analytical reports. Executed marketing activities in coordination with partners for clients. Assessed and upgraded data from partners, and shared insights Wirth Engagement and Operation Department. Offered support to acquisition team in creation of reports, presentations, templates, and tools along with managing contracts revisions. Gathered all data related to logos and brand material requests to update database for active partners. Supervised Vodafone One Project loyalty program and extended One Loyalty Network resulting in 1600 outlet. Contributed to the development of deployment plan combined form for all divisions with operations team. Show less

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  Two Tracks

  Nov 2014 - Dec 2015

  Senior Account Executive

  Supervised and grew multiple accounts, including Coca-Cola, Mazaya, Kidzania, Mostafa Amar, Stargate, Bab Tooma, Contract Cars, and Lakeview; while building and maintaining positive relationships with clients. Offered marketing assistance to clients by assessing requirements, information, and advertising history. Maintained alignment of campaign progress and delivery date with all divisions. Crafted quotations and managed bargainings. Established relationships with new clients and closed deals.

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  Blink Marketing Solutions

  Feb 2016 - Mar 2018

  Senior Account Executive

  Developed and maintained relationships with leading clients, including Toyota, Vodafone, Cairo Festival City, Mall of Arabia, Juhayna, and Coca Cola. Co-devised targeted advertising strategies for key customer demographics with marketing departments. Designed and developed creative concepts for on-ground activations and events. Ensured alignment of campaigns with divisions, including operations, production, purchasing, and design. Bargained and managed contracts and beneficial agreements. Enhanced coverage of special events in coordination with media representatives. Improved client satisfaction by offering quality services. Show less

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  Ideators Consulting

  Apr 2018 - May 2019

  Brand Manager

  Promoted brand awareness and generated new leads by organizing successful integrated marketing campaigns. Drafted and updated marketing materials for sales presentations and client meetings in collaboration with product development department. Developed best practices marketing initiatives and media positioning for Middle East Markets in coordination with senior sales managers, engineers, and multiple business executives. Crafted and implemented integrated marketing campaigns, including outdoors, digital, and on-ground activations in close partnership with many advertising teams. Planned and organized events, including site concerts, press conferences, and corporate deals signage. Explored new products and improved campaign planning through multiple market research strategies. Managed annual budget and expenditure reports. Monitored daily duties of junior assistants and upskilled on policies. Promoted company by attending Real estate exhibitions in Cairo, Dubai, Abu Dhabi, and Jeddah. Organized and delivered multiple campaigns within time and budgetary constraints. Show less

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  Concert Technologies

  Aug 2021 - Nov 2021

  Project Facilitator

  Oversaw processes and procedures for project execution. Researched, examined, and keyed project data into company database, COPS. Planed, executed, and finalized jobs according to deadlines. Managed call volume while offering quality services to all customers. Built and strengthened positive relationships with contractors. Contributed to the success and overall growth of the FBIS account for Lumen/CenturyLink.

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  Promo Social

  Aug 2022 - now

  Account Manager

  Handled all account management responsibilities for several clients nationwide with a focus on planning, recruiting, hiring, training, staffing, program management, execution, logistics and reporting for experiential Marketing and Demo Programs. Served as POC for clients, event staff and team members. Trained and coached talents per program parameters and reviewed policies and processes. Monitored events as they execute to ensure 100% execution. Handled budgets and spends/expenses per program. Ensured efficient reporting.Expanded vendor database and established relationships with new suppliers.Managed accounts including Constellation Brands, Garrison Brothers, Nestle Waters, MLS, Spindrift...Organized events/activations during Super Bowl LVII week in AZ for Remy Cointreau Group and Woodson Whiskey. Show less