Lesya Yekimova

Experience

• 

  Toptrans

  Jul 1996 - Jun 2001

  • Head of sales administration

    May 1999 - Jun 2001

  • Sales admainistrator and analyst

    Jul 1996 - May 1999
• 

  Henkel Russia

  Jul 2001 - Nov 2007

  Category management projects in Russia (with the biggest clients)Market and consumer researchesInternal projects with sales team CM projects in both countries with IKA's (long term cooperation, ad-hoc)Department organisationCooperation with marketing and sales teamMarket analysis Category management (roll-out of category management project in Ukraine)Establishing complete SKU databaseStart of the project implementation with biggest customerDemand management (sales estimation and production plan correction based on the analysis of market research, sales reports and activity plan)

  • Category manager

    Feb 2007 - Nov 2007

  • Category manager Ukraine and Russia

    Mar 2006 - Feb 2007

  • Category manager and Demand manager

    May 2005 - Mar 2006

  • Demand manager and head of sales administration

    Nov 2004 - May 2005

  • Head of sales administration

    Sept 2002 - Oct 2004

  • Sales admainistrator and analyst

    Jul 2001 - Sept 2002
• 

  Henkel

  Nov 2007 - Nov 2019

  Category manager
• 

  Henkel Beauty Care

  Nov 2019 - Nov 2021

  • Organized brand activations and TMA´s in regional convenience stores (Oxxo) and pharmacies. • Increasing ROI of the trade marketing initiatives. • Setting up a new process around client-based forecast.• Anticipating high hand soap demand related to COVID-19.• Improvement of FCA (from below 50% up to >70%).• Cooperation with marketing and sales; reporting, planning.

  • Trade Marketing Manager

    Jan 2021 - Nov 2021

  • Demand Manager

    Nov 2019 - Jan 2021
• 

  Henkel

  Nov 2021 - Nov 2022

  Category Manager

  • Re-activated CM department in Romania.• Initiated and lead several Category Management projects.• Ad-hoc CM co-operation with clients.• Supported new product launches and promos execution, shelving guidelines.• Market and category analyses (consulting with strategic customer based on Retail Zoom and other market data).• Implemented all standard CM systems and tools.

• 

  Romfracht

  Dec 2022 - now

  Head of Sales & Marketing Detergents Division