Katherine Wolf

Experience

• 

  REI

  Jun 2007 - Apr 2020

  Outfit customers for travel, outdoor recreation, and everyday use by providing in-depth knowledge of technical apparel. Determine the most appropriate apparel for customers by engaging them in conversation of intended use and needs. Provide timely solutions to customer issues of product quality, ordering, and returns. Promote the benefits of the co-op by encouraging non-members to join. Assist the visual merchandiser with the store layout by implementing corporate visual standards, aligning vendor placement agreements, setting displays, and planning sales events. Show less

  • Marketing Specialist

    Apr 2018 - Apr 2020

  • Adventures Sales Specialist

    Jul 2014 - Apr 2018

  • Sales & Customer Service Specialist

    Jun 2007 - Jul 2014
• 

  Blu Dot

  Sept 2020 - now

  • Oversee the email program including priority product selection through cross-functional collaboration; strategic planning based off data analysis and A/B testing; competitive analysis; content creation• Own marketing for retail stores including programs, events, sales and new store openings• Project management: manage designer workloads, write project briefs, assign projects, coordinate kickoff meetings, reviews and handoffs, provide constructive feedback that aligns with business and campaign goals, brand guidelines and product accuracy• Video and outline shoot production: priority product selection, shot list creation, product ordering, studio booking, staffing, pre-production meetings, post production coordination, talent casting and booking Show less

  • Brand Marketing Manager

    Aug 2023 - now

  • Marketing Coordinator

    Sept 2020 - Aug 2023