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Sandra Palhares

Sandra Palhares

Strategic Planning e Research

Followers of Sandra Palhares3000 followers
location of Sandra PalharesSt Gallen, St Gallen, Switzerland

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  • Timeline

  • About me

    Marketing and Digital Marketing Strategy | Paid Media | Social Media Management | AI Marketing Tools | SEO | Content Marketing | Brand Awareness | Product Management

  • Education

    • London Business School

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      Mastering Digital Marketing in an AI World AI Marketing & Digital Marketing

    • Porto Business School

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      Executive program E-commerce, Marketing and Digital Strategy

    • Universidade Católica Portuguesa - Centro Regional do Porto

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      Degree in Business Management

  • Experience

    • McCann Erickson Portugal

      Jan 2007 - Jan 2008
      Strategic Planning e Research

    • Hilti Group

      Sept 2008 - Dec 2016

      Main ProjectProject leader of the Next Generation Hilti Online (website) launch, in 5 different countries - Portugal, Spain, France, Belgium and Luxembourg (E2)Responsibilities:- International team management to drive the website implementation in the different markets- Online store marketing and sales strategy development - Product and promotional campaigns creation - Communication strategy to increase visits and sales - Sales channels integration

      • Marketing Digital Manager Europe 2

        Aug 2014 - Dec 2016

      • E-commerce Manager Europe 2

        Feb 2013 - Jul 2014

      • E-commerce Manager Portugal

        Feb 2011 - Jan 2013

      • Financial Department & Credit and Collection

        Sept 2008 - Jan 2011

    • Pluricosmética

      Jan 2017 - May 2023
      Marketing and Communications Director

      - Marketing team management (8 people)- New Website development - pluricosmetica.com- Full rebranding responsible - Annual fair planning in Lisbon and Porto - New store concept- Marketing and communication planning- Strategic management, budget analysis, and assessment of the effectiveness of implemented actions- Responsible for online and offline product launches- Creation of online and offline promotional campaigns - Social media management @pluricosmetica- Cooperative work with international brands, L'Oreal, Wella, and Revlon with the aim of introducing new products Show less

    • THE BOOT INSTITUTE

      Jan 2020 - Jan 2024
      Digital Marketing and Product Director

      - Brand identity creation- Website development and creation (Shopify) - www.thebootinstitute.com- Social media management (paid and organic) and content creator- Management of influencer partnerships- Promotional events (launching of new collections, product placement)- Planning and executing marketing campaigns- Costs, margins and market analysis- Market research, product strategy, product development and Go-to-Market strategy

  • Licenses & Certifications