Tryambak Chatterjee

Experience

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  Pride East Entertainments Private Limited

  Jan 2006 - Jan 2008

  Broadcast Designer

  Worked as a Broadcast Designer at News Live - Assam, starting with just a year of prior experience and great dreams for visual storytelling. Responsibilities included crafting compelling graphics for enhanced news presentation, translating information into engaging visuals. Contributions ranged from lower thirds to dynamic on-screen elements, shaping the channel's visual identity. The experience marked a period of growth and skill refinement in that fast-paced and ever-evolving industry.

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  Various Companies

  Jan 2008 - Jan 2010

  Senior Designer

  Worked as an senior designer with a versatile background across diverse industries. Adept at translating concepts into captivating visuals, consistently delivering impactful designs. Proven track record of elevating brand aesthetics and engaging audiences through creative and innovative design solutions in dynamic corporate environments.

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  Seashore Group Of Companies

  Jan 2010 - Jan 2012

  Chief Producer - Creatives

  Responsible for crafting visually compelling content. Led a dynamic team to conceptualize and execute high-quality graphics, enhancing news presentation. Integral in ensuring the channel's visual identity, fostering innovation, and delivering impactful graphics to engage audiences.

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  Clapstick Media

  Jan 2010 - now

  Co-Founder

  Welcome to the heart of visual innovation at Clapstick Media. As a co-founder, I am thrilled to work with a dynamic team that specializes in video content production, animation, interactive experience development & content management. Our journey has been marked by collaboration with Fortune 500 giants, esteemed educational institutions, Edu-tech companies, healthcare organizations and startups in India and across the globe. We have also worked with governments of US, Canada, Switzerland and Australia. Our commitment to repeated customer satisfaction is reflected in our strategic execution of long-term partnerships, particularly in the dynamic realm of health & edutech. Clapstick Media has played a pivotal role in providing long term content development solutions for health & edutech companies. Our unique marketing approaches have garnered acclaim, positioning us as leaders in crafting innovative interactive experiences and engaging video / animation content.With over a decade of successful operations, Clapstick Media has demonstrated sustained growth, evolving into a go-to destination for bespoke visual content solutions. Show less

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  GSTV NEWS - Gujarat Samachar

  Nov 2012 - now

  This role entails spear heading a transformative journey into the realm of digital innovation. At the core of responsibilities lies the strategic implementation of cross-platform technologies, delving into deep tech integration to revolutionize content delivery pipelines. A central facet of the role involves orchestrating the creation and management of video, audio & interactive content, leveraging cutting-edge technologies to enhance user experiences. Navigating the digital landscape, the role Head of Digital Media is at the forefront of driving platform growth, reaching an expansive audience of over 100 million+ users. In addition to prior proficiency in leading partnerships and contracts, this role involves fostering partnerships for content delivery and managing the entire content lifecycle. The vision includes not only exponential growth across various social media & owned technology platforms but also the cultivation of a dynamic ecosystem where innovative content meets a vast and diverse audience. This position marks a strategic evolution, where skills in creativity, technology, and leadership converge to redefine the benchmarks of digital media excellence. Show less Played a pivotal role in shaping the narrative and visual identity of our content in the dynamic broadcast TV News industry. With a strategic focus on creating brand resonance, led the ideation and execution of innovative programs, ensuring they aligned with the network's vision. Oversaw the video content and content delivery pipeline & collaborated closely with producers, writers, and directors to drive the development of compelling news stories. Lead the establishing and execution of strategic partnerships and contracts, enhancing the content acquisition process. This multifaceted approach contributed significantly to elevating the media group's brand and maintaining a competitive edge in the fast-paced landscape of broadcast TV news.• Created over 65+ shows across 6+ genres• Led various teams to deliver over 50,000+ minutes of content• Onboarded major DTH & IP TV distributors like Tata Play (Tata-Sky), Airtel, Jio etc• Grew overall stats 9x across multiple vertices• Established IT & Digital Transformation protocols• Directed and implemented various process maps to drive up content production 4x• Transformed and devised digital roadmap resulting in 45% increase in reach across multiple platforms Show less

  • Head of Digital Media

    Aug 2018 - now

  • Creative Head

    Nov 2012 - Aug 2018
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  NewsReach India

  Jan 2020 - Oct 2023

  Chief of Product & Strategy - Advisory

  In the advisory capacity of Chief Product Officer for a media tech startup, instrumental initiatives were led, notably the inception of India's foremost content marketplace in a SaaS model and a Press Release platform on a PaaS model. The primary focus encompassed the conceptualization, visualization, and design of the comprehensive scalable SaaS and PaaS tech platforms, deployed on cloud infrastructure. Collaborating closely with founders, stakeholders, and development teams, a cohesive product strategy was devised and executed in response to evolving market dynamics.Prior to the establishment of this role, challenges were faced due to the absence of guiding force and strategic decision-making capabilities in the technical domain, impacting the efficiency of product development. With the role in place, the company successfully navigated these challenges, achieving the successful deployment of fully functional & scalable SaaS and PaaS platforms suited for B2B and B2C markets.Key Points on Challenges & Achievements:• Strategic Leadership: Introduced strategic decision-making, providing the necessary direction for cohesive product development.• Resource Efficiency: Successfully deployed SaaS and PaaS platforms with limited resources, exemplifying adaptability and efficiency.• Market Pioneering: Pioneered the launch of India's inaugural content marketplace and Press Release platform, positioning the company as a market trailblazer.• Agile Methodology: Applied agile methodology and integrated design thinking principles, ensuring flexibility and user-centric product development.• Cross-Functional Collaboration: Orchestrated effective coordination with founders, stakeholders, and development teams, ensuring the seamless execution of strategic product initiatives. Show less