Lorna Johnson

Experience

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  VEREINIGTE ELEKTRIZITAETSWERKE WESTFALEN AG

  Jan 1982 - Jan 1983

  Praktikantin

  Trainee in two departments of VEW AG (electricity generating board) during sandwich year of degree course: • Environmental protection• Reporting and Statistics.

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  Vauxhall Motors Ltd

  Jan 1984 - Jan 1993

  Roles within Logistics ending with Manager Systems Development

  1991-93 Manager Systems Development Formulation of systems strategy in support of business plan objectives. Task force member implementing European Vehicle Distribution system. Representative for Reliability and Supply on key cross-functional IT team. Co-ordination of support, maintenance and enhancement of existing systems. Control of £1M systems budget.1990-91 Senior Engineer Special Projects Feasibility study: use of rail services through the Channel Tunnel for finished vehicle distribution.1987-89 Systems Analyst/Senior Systems Analyst Project leader: Vehicle Import System Upgrade and "Customs 88" (major changes in Customs procedures throughout Europe). 1986-87 Supervisor, Customs and OperationsTeam leader on import and export traffic (vehicles and components), trouble-shooting, analysis of logistical alternatives.1984-86 Graduate Trainee, Materials Management/Systems PlannerDevised and implemented computerised systems and procedures to improve operational effectiveness and comply with legal requirements. Show less

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  North East Water PLC

  Jan 1993 - Jan 1996

  Business Analyst

  Formulation of the IT portion of Strategic Business Plan. Member of the IT management team implementing company-wide changes to IT infrastructure and systems. Project Manager, Water Accounting (water resource management and leakage detection).

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  NWG (Northumbrian Water Group)

  Jan 1996 - Jan 2004

  Range of roles ending with Principal Marketing Analyst, Marketing

  -Management of stakeholder research programme including residential and business customers, investors and all special interest groups. Monthly (stock) market report for senior management. Competitive intelligence. Design input to development of stakeholder database. Profiling and analysis on residential debt. -Development and implementation of strategies required to optimise the market position of NW and other business subsidiaries. Market research and studies, including sectoral analyses and strategic target selection, in order to direct business development and sales effort. Customer base analysis, segmentation and preparation of appropriate sales, marketing, promotion, affinity or loyalty-scheme offers for chosen segments of the customer base. Acquisition of detailed market, competitor and project information for use in strategic decision making. - Evaluation of potential business effects of E-commerce and Water Trading across all market sectors. Research into internet usage by SME’s in North East. Selection of a CRM/SFA system to enhance the operations of a national sales force and two regional sales forces. - Within the context of increasing competition, designed and managed a market research exercise to identify the most valuable potential industrial water-related services customers in the UK and investigate their future needs. With two others, this research was then used to develop a series of products and brand values which gave the National Sales Team a uniquely differentiated position at that time.-Customer policy/strategy development. Carried out Customer Value Analysis and other forms of market segmentation. Developed full proposal for new team to manage relationships with high value business customers. - Following merger between North East Water and Northumbrian Water managed a hybrid IT/business process project “Customer Focus” to achieve new customer service standards using two radically different systems configurations. Show less

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  Dipsticks Research

  Jan 2004 - Jan 2004

  Research Manager

  Classic Research Manager role plus preparation of public sector tenders for a full service market research company specialising in the media. Investigation of relative attractiveness and routes to market in public sector at local, regional and national level.

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  Lindum Research

  Oct 2004 - Mar 2022

  2008-Present Data Analyst- integrating multiple data sources to answer new questions- metrics design - database design and population (including use of DBVisualizer and SQL)- sector definition and segmentation design (particularly of emerging sectors and of sectors with no established definition) - profiling and analysis using Tableau (business intelligence tool) and Excel. 2004-2008 Market Analyst- market and competitor intelligence- strategic market analysis - design and analysis of primary market research- preparation of public sector tenders for a full service market research company specialising in the media. Show less

  • Conversational AI Researcher and Developer

    Aug 2021 - Mar 2022

  • Data Analyst

    Oct 2004 - Aug 2021
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  Wideybanks

  Mar 2022 - now

  Retired

  Current interests include experimental vegetable and fruit growing under cover in Shetland's extreme conditions (www.wideybanks.com) and trying out a number of new crafts and techniques on a voyage of textile art discovery. Possibly willing to come out of retirement for particularly interesting research/analytics projects.