Laura Robles, RPh.

Experience

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  CVS PHARMACY

  Jun 1993 - Jul 1998

  Pharmacy Manager

  As the Store Pharmacist, I supervised one pharmacist and three technicians, in addition to overseeing the management and processing of all medication orders.

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  Wyeth Pharmaceuticals

  Aug 1998 - Nov 2009

  Territory Manager

  As the Territory Manager, I promoted a diverse portfolio to Primary Care, Neurology/Psychiatry, Gastroenterology, Obstetrics/Gynecology, Pain Management, Oncology, and hospitals in North/Central New Jersey. Selected Accomplishments:• Achieved 1.4% Pristiq market share vs. District 1.1% and Area .9% over 12-month post-launch period• Managed 2 territories; exceeded area/district volume percentages; 14.4% vs. District 1.1% and Area 6.5%• Launched Relistor and accomplished #4 ranking out of 64 representatives in Relistor Sales• Led successful launch of Lybrel in 2007, achieving top national NRX volume• President’s Achievement Award, top 5%, 2005• Awarded National First Place Winner for the #1 Market Share in launch of Low Dose Prepro, 2004• Launched Sonata, achieving highest new prescription volume in the area, 2000 Show less

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  Genentech

  Apr 2010 - Mar 2014

  Hepatology Senior Clinical Coordinator II

  As the Senior Clinical Coordinator II, Hepatology, I led efforts to increase Hepatitis awareness and expand the Pegasys/Copegus market in New Jersey, Staten Island, and Philadelphia.Selected Accomplishments:• Ranked #1 in nation for 2013, received Clinical Coordinator of the Year Award, 2014• Nominated by Regional Sales Director to represent Clinical Coordinators as National Market Liaison• Pegasys Field-based Trainer, 2013• Received 2013 Customer Focus Award from peers as recognition for exceptional patient service• Received 2013 Collaboration Award; nominated by Division Sales Manager, chosen by Regional Director• Received 2012 Star Award, recognized by colleagues as an informal leader willing to go the extra mile• Received 2011 Vision Award, one of three recipients nationally out of 150 people franchise-wide chosen by colleagues and senior leaders for exemplary patient service Show less

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  Abbvie

  Mar 2014 - Jun 2016

  Nurse Connector District Manager, Hepatology

  One of 3 Nurse Connector Managers running a national program. Led team of 9 Hepatology Nurse Connectors (NCs), in partnership withQuintiles District Manager.• Empowered and educated patients to increase adherence and provide support throughout treatment journey• Collaborated with field partners to promote NC Program to health care providers, specialty pharmacies, managed careorganizations, and Veterans Administration• Selected as Marketing Liaison Lead for National Nurse Connector Team; represented program at Town Hall Meetings andPatient Outreach Marketing Strategic Sales Council tactical planning meetings• Led Patient Portal Task Force that gathered feedback and recommended improvements to patient portalSelect Key Achievements• #1 in Patient Enrollments from Launch through December 2015, representing 25% of total enrollments• #1 NC District recognized for extensive collaboration with Sales team on NC Program Launch• Launched HCV Patient Outreach NC Program, with 2 product launches (Viekira Pak and Technivie)• Co-presented NC program to New York State Medicaid review committee leading to formulary approval.• National Training Liaison-Led National roll-out of the Spanish-Speaking Nurse Connector Team16 bilingual NCs• Earned exceptional annual review scores for 2014 & 2015 Show less

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  Genentech

  Jun 2016 - now

  The Patient Assistance Lead or PAL provides information and education to patients, caregivers, and the community, all along the access journey and explains Genentech-specific reimbursement programs, policies, procedures, and resources. The PAL facilitates staff and attends local advocacy events and engages with local advocacy on programming and marketing-related sponsorships. In addition, the PAL communicates payer terms, identifies and resolves on-label reimbursement issues concerns, and leverages in-house support teams. Show less • Leverage diverse industry expertise in people and field account management, access, reimbursement, and clinical expertise to holistically provide guidance and direction to CRMs who deliver reimbursement support and infusion training for health care providers and infusion accounts that buy/bill Ocrevus.• Spearheads CRM business and strategic planning for implementation of complex account management, providing guidance and overseeing continuity and direction of care through clinical education, infusion access, and reimbursement expertise, to ensure goals and objectives are met or exceeded and in alignment across all CRMs.• Conducts regular field rides, business reviews and check in calls with team to coach, develop and support them through complex patient access challenges, Site of Care (SOC) mandates resolutions, and Ocrevus infusion training.• Collaborates with Regional Field Director and leadership to develop regional strategy, vision, goals and objectives.• Partners with other Clinical and Reimbursement Area Managers and internal stakeholders to develop and track performance metrics and implement accurate strategies and tactics informed by analytics and data gathered. Show less Oversaw and developed a highly engaged and innovative field-facing team of 7 Clinical Coordinators (CCs) who are licensed nurses and provide clinical education and infusion training.• Executed CC business and strategic planning, provided guidance, direction and ensured alignment to exceed goals.• Collaborated with Regional Sales Director and leadership team to develop the regional strategy, vision, goals and objectives and provide guidance and direction to team to achieve results and provide exquisite customer service. • Co-led the management of the contracted clinical coordinator nursing team, which included contract renewal, assessing performance and monitoring budget utilization.• Managed regional nurse speaker bureau, including coaching and developing speakers and strategically planning programs in collaboration with thought leader liaisons and sales partners.Select Key Achievements• Patient Navigator (PN) Launch- field leader in the development and execution of program training and launch• CC Access lead- coordinated the dissemination of projects and communications amongst access lead (2018)• Infusion Locator Tool- co led the inaugural development, including maintaining accuracy and building enhancements • Intrafusion Customer Support Liaison- single point of contact for clinical needs and support of a national account.• Clinical Coordinator Manager Field-Based Trainer Lead to identify and execute the unique needs of the role.• Lead through change- led the team through a structural change that displaced one member and created a combined role of reimbursement and clinical responsibilities; elevated the team’s capabilities and confidence. Show less

  • Partnership and Access Liaison, Neurological Rare Disease

    Dec 2023 - now

  • NeuroImmunology Therapeutic Area Manager, NY Metro Ecosystem

    Jun 2020 - Dec 2023

  • MS Clinical and Reimbursement Area Manager, North East

    Jul 2018 - Jun 2020

  • Multiple Sclerosis Senior Regional Clinical Coordinator Manager, East Region

    Jun 2016 - Jun 2018