
Zhenhui LI

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About me
Chief Economist at Energy Market Company
Education

Ong Teng Cheong Labour Leadership Institute (OTCi)
2016 - 2016Professional Diploma in Employment Relations Labor and Industrial RelationsGraduation Speaker (2016)

National University of Singapore
2002 - 2006Bachelor of Social Science Economics
National University of Singapore
2007 - 2009Masters of Social Science Applied Economics
Singapore Management University
2024 - 2025Executive Certificate in Leadership & People Management Organizational Leadership
Maris Stella High School
1994 - 1997O Levels
Anderson Junior College
1998 - 1999A Levels
PSB Academy
2018 - 2019Diploma in Network Defense and Forensic Countermeasures Cyber SecurityTop Student for the Diploma (2019/2020)

Valar Institute
2024 - 2025Executive MBA Business Administration and Management, General
Experience
.webp)
Singapore Department of Statistics (DOS)
Jun 2006 - Aug 2010Economics Account Division, GDP SectionJob Scope: - Compiling, reporting and analysing Singapore's GDP - Ensuring statistics compilation methodologies adhere to national and international standards. Achievement- I implemented a forecasting software (X-12 ARIMA) that improve the accuracy and timeliness of monthly GDP flash estimates using Excel VBA and FAME software. Achievement- I created a new business process and system to automate the compilation of Quarterly GDP cluster estimates using Excel VBA and FAME Software. This automation improved the accuracy by reducing errors due to manual entry and reducing the resources required to compile the GDP estimates. Achievement- I wrote and implemented new SAS Macros that automated and improved the compilation process for Singapore’s National Accounts.
Manager
Apr 2010 - Aug 2010Deputy Manager
Apr 2008 - Mar 2010Assistant Manager
Jun 2006 - Mar 2008
.webp)
Energy Market Authority (EMA)
Aug 2010 - Oct 2017Economic Regulation Division, Market Development & Surveillance Department- Conducting market surveillance and investigation works on Singapore’s electricity and gas industries.- Developing, reviewing, and implementing policies to enhance the competitiveness of Singapore’s electricity and gas industries.- Developing electricity and gas models for regulatory and market simulationsAchievements-I led the coordination work on a significant maintenance event on Singapore’s critical gas infrastructure. Besides coordinating on the technical aspects of the maintenance, there was also intense negotiations on the commercial aspects of this maintenance event with the various stakeholders in Singapore’s Gas Network. Some key outcomes would include significantly lowering the compensation costs and mitigating unnecessary price volatility in the Singapore wholesale electricity market. -I led a team to develop a database to consolidate and clean high-frequency market and technical data from various stakeholders in the electricity and gas industries. This database enhances the timeliness in which data analytics could translate insights into more actionable and accurate decision making at multiple levels. (SAS Technologies and MSSQL)-I led a team to produce market and investigation reports to senior management on the state of Singapore’s electricity and gas markets. These reports assisted senior management in understanding the various stakeholder’ objectives, abilities and incentives and guided overall EMA’s engagement with the stakeholders.-I led the development of energy market models to assist the department in understanding the economic and re-distributive impacts of EMA’s policies on the various stakeholders in the electricity and gas industry. (SAS Technologies and Plexos) Show less Energy Policy & Development Division, Policy & Planning DepartmentJob Scope: - Compiling, reporting, and analyzing Singapore’s energy statistics. - Ensuring that the energy statistics adhere to national and international standards.- Developing energy models to support energy policy work.Achievements- I led a team to deploy an enterprise-wide Business Intelligence (BI) System successfully. This project includes the automation of 40 statistical reports and the deployment of 12 OLAP cubes for fast-ad-hoc reporting. (SAS technologies)- I led a team to compile and publish Singapore’s 1st official energy statistics by the Energy Market Authority. The publication was well-received and resulted in the International Energy Agency (IEA) praising Singapore’s efforts in promoting energy data transparency internationally. Show less
Senior Principal Analyst
Feb 2013 - Oct 2017Principal Analyst
Aug 2010 - Feb 2013

NTT DATA Business Solutions Singapore
Oct 2017 - Mar 2019Principal ConsultantPresales Activities- Understanding and translating customer business objectives and needs into possible solutions involving various commercial technology.- Conducting training to internal consultants and customers on data science and the use of new technologies.- Creating and presenting solution demonstrations/prototypes to customers for POC/POV/Pilot.- Preparation of documents for tenders and quotations.Project Management- Involved in requirement gathering and solution design.- Assist in overseeing projects and offering best practice guidance.- Providing regular project steering committee updates for projects.- Providing project status report to the internal program management office.Achievements- I assisted the company as a Pre-sales lead to win a government data analytics project valued at 1.8m SGD. This project is the first key advanced data analytics project for the company. I was also the Project Lead/Project Manager for this project, which focuses on using Graph Theory to conduct network analysis on the various companies’ global and domestic relationships. (SAS technologies)- I assisted the company as a Pre-sales lead to win a banking data analytics project valued at 1m SGD. The pre-sales involves demonstrating the data analytics platform integration with other platforms via APIs and providing and setting up an environment for the users to try out. (SAS technologies)- I also worked as a Visualization Developer for a visualization project on Control Tower for a major global semiconductor manufacturing company. The project involves integrating various information from across the company and presenting them as a consolidated dashboard in a control room. The project aims to enable the project engineer in the control room to coordinate and make better decisions on semiconductor production based on real-time feeds from the various systems. The project won several internal awards in the company. (Tableau and Oracle technologies) Show less

Energy Market Company
Apr 2019 - now- Advise the Rule Change Panel through economic analysis and proposals to enhance efficiency in the Singapore Wholesale Electricity Market (SWEM)- Promote the creation of strategic opportunities and collaborations with key industry and EMC stakeholders- Maximize EMC's contribution to the success of the Singapore Electricity market based on the latest economic, policy, regulatory and technological developments both globally and domestically.- Engage in capacity building for local and overseas entities in energy market designs.Achievements- Guest Lecturing on Singapore's Electricity Market and Energy Transition Plans for Institutes of Higher Learning such as Nanyang Technological University [Nanyang Centre For Public Administration], Singapore Institute of Technology [Electrical Power Engineering Program], Singapore Insitute of Power & Gas [Singapore Electricity Network and Markets] Show less - Advise the Rule Change Panel through economic analysis and proposals to enhance efficiency in Singapore Wholesale Electricity Market (SWEM)Achievements- I completed and submitted an industry-wide endorsed report on recommendations for the proposed forward capacity market to the regulator as Chairman of the Industry Working Group 1 on Resource Adequacy. - I was the project lead in coordinating the implementation of a Forward Capacity Market in Singapore. This is the first major change to Singapore’s energy-only electricity market design since its inception in 2003. However, this was deferred by Singapore's government due to uncertainty created by Singapore's energy transition process. Show less
Vice President, Market Administration
Jul 2024 - nowChief Economist, Market Administration
Jul 2021 - nowPrincipal Economist, Market Administration
Apr 2019 - Jun 2021

CIGRE Australia
Jun 2022 - nowPanel Member of Australia C5 Panel (Electricity Markets and Regulation)
Licenses & Certifications
- View certificate

Data Science Fundamentals
MicrosoftMay 2020 - View certificate

Certified Security Specialist (ECSS)
EC-CouncilNov 2018 - View certificate

DAT101x: Introduction to Data Science
MicrosoftMay 2020 - View certificate

DAT207x: Analyzing and Visualizing Data with Power BI
MicrosoftMay 2020 - View certificate

SAS Certified Predictive Modeler Using SAS Enterprise Miner 7
SASFeb 2015 - View certificate

Tableau Desktop Qualified Associate
Tableau SoftwareNov 2017 - View certificate

Computer Hacking Forensic Investigator (CHFI)
EC-CouncilSept 2019 - View certificate

Project Management Professional (PMP)®
Project Management InstituteJun 2018 - View certificate

Certified Network Defender (CND)
EC-CouncilMar 2019 - View certificate

Certified Ethical Hacker (CEH)
EC-CouncilJun 2019
Volunteer Experience
Assistant venue service manager
Issued by 8th ASEAN Para Games on Dec 2015
Associated with Zhenhui LITrainer
Issued by Volunteer Guitar Connection on Jan 2010
Associated with Zhenhui LIWorkforce Manager
Issued by 28th SEA Games on May 2015
Associated with Zhenhui LIVolunteer Probation Officer
Issued by MCYS on Oct 2006
Associated with Zhenhui LI
Languages
- enEnglish
- chChinese
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