Karly Kolaja

Experience

• 

  What's Up? Media

  Jul 2011 - Sept 2012

  Events Editor

  • Concepted and wrote print and digital articles and columns. • Wrote, edited and proofread articles and regional calendar for four monthly magazines. • Managed weekly e-newsletter and blogged regularly. • Developed e-blasts and distribution lists.

• 

  Washington College

  Sept 2012 - Jan 2014

  Communications and Marketing Associate

  • Created, developed and supported marketing and communications campaigns. • Wrote and edited print and digital marketing materials. • Proofread all departmental communications materials. • Supported Development Office in publicity and outreach. • Served as assisted editor for College magazine. • Assisted with relaunch of College website.

• 

  Riverdale Country School

  Jan 2014 - Apr 2015

  Communications Associate

  • Researched, wrote and copyedited print and online communications materials • Developed campaigns • Assisted with maintenance, production and development of institutional website• Managed all institutional social media accounts.

• 

  Americares

  Apr 2015 - now

  • Leads brand marketing team in development, implementation and evaluation of organizational marketing communications strategy.• Directs multi-channel marketing campaigns to build brand awareness.• Partners with global staff to manage the expression of the brand across eight international offices for local audiences. • Leads brand marketing team and develops organization-wide marketing strategies.• Manages execution of 360 marketing campaigns to grow brand awareness.• Oversees organizational messaging and visual identity, ensuring brand standards are met across the company. • Creates engaging communications content, including spoken and written assets, and oversees production of marketing graphics and visual materials. • Managed and executed end-to-end campaigns, including creating marketing briefs, building comms. plans and working with cross-functional teams to execute campaigns.• Created print and digital content to support marketing and communications strategy and goals. • Partnered with team leads and channel owners (e.g. web, social, communications, creative, multimedia) to drive brand awareness and promote brand trust through unique asset development. • Created and edited print and digital communications content, including biannual newsletter, webpage copy, articles and infographics. • Wrote, edited and oversaw production of external fundraising projects and campaign-related marketing materials, including social copy, advertisements, sell-sheets and brochures. • Supported production and development of additional Americares communications pieces, including prospectus, annual report and quarterly donor newsletter. • Coordinated public relations and media outreach.• Wrote, edited and distributed press releases and other press materials.• Oversaw tactical execution of organizational rebrand, including at Americares headquarters, four free clinics and six global offices.

  • Director, Marketing and Brand Strategy

    Aug 2023 - now

  • Associate Director, Marketing

    Aug 2022 - Oct 2023

  • Senior Marketing Manager

    Jan 2021 - Aug 2022

  • Manager, Communications

    Aug 2016 - Dec 2020

  • Senior Associate, Communications

    Apr 2015 - Jul 2016
• 

  University of Pennsylvania College of Liberal and Professional Studies (LPS)

  Mar 2019 - Jun 2019

  Marketing and Communications Writer